Forza10 Medium/Maxi Adult Sensitive Skin Fish
Dry Extruded · completeHigh meatClear label
Our verdict
Is Forza10 Medium/Maxi Adult Sensitive Skin Fish a good dog food?
We score it 59/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with meat meal, rice and pea starch as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
66% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Labelling or feeding guide is aimed at large dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists dehydrated anchovy
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 35.50% · Fat 17.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 35.50% |
| Fat | 17.50% |
| Fibre | 2% |
| Ash | 7.50% |
| Omega-3 fatty acids | 1.50% |
| Omega-6 fatty acids | 3% |
| Calcium | 1.70% |
| Phosphorus | 1.20% |
Energy: 396.2 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place.
Feeding guide
Water should be available at all times. It is not necessary to gradually introduce the food. Best results are obtained by feeding only FORZA10 to your pet. (Rationing table referenced but not shown on page).
Additives declared on the label
Nutritional additives
Vitamin A 24500 UI/kg; Vitamin E/all-rac-alpha-tocopheryl acetate 406 mg/kg; Vitamin B1 5 mg/kg; Vitamin B2 13 mg/kg; Vitamin B6 10.3 mg/kg; Vitamin B12 0.08 mg/kg; Vitamin PP 33 mg/kg; D-pantothenic acid 20 mg/kg; Folic acid 2.5 mg/kg; Choline chloride 2100 mg/kg; Taurine 1000 mg/kg; DL-methionine 700 mg/kg; Zinc sulphate monohydrate 192 mg/kg (Zn 70 mg/kg); Copper(II) chelate of amino acids hydrate 56 mg/kg (Cu 14 mg/kg)
Technological additives
Natural flavour and aroma enhancer: Rosmarinus officinalis 29 mg/kg
Ingredients (18)66% of the recipe is estimated
Estimated composition
- meat 33.6%
- carb 22.1%
- veg 21.2%
- oil 12.7%
- supplement 10.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dehydrated anchovy 28% | Dehydrated Anchovy | meat · good | 28 | 28.0 |
| 2 | potato | Potatoes | carb · medium | - | 7.7 |
| 3 | potato starch | Potato starch | carb · poor | - | 7.4 |
| 4 | potato protein | Potato protein | carb · medium | - | 7.0 |
| 5 | oils and fats | Oils and Fats | oil · poor | - | 6.7 |
| 6 | fish oil 6% | Fish Oil | oil · good | 6 | 6.0 |
| 7 | whole peas | Peas | veg · good | - | 6.3 |
| 8 | minerals | Vitamins and minerals | supplement · medium | - | 6.0 |
| 9 | hydrolysed animal protein | Hydrolysed Animal Protein | meat · medium | - | 5.6 |
| 10 | algae (Ascophyllum nodosum) | Seaweed | veg · good | - | 5.3 |
| 11 | mannan oligosaccharides (MOS) 0.2% | Mannanoligosaccharides | supplement · good | 0.2 | 0.2 |
| 12 | fructooligosaccharides (FOS) 0.08% | Fructo-oligosaccharides | supplement · good | 0.08 | 0.08 |
| 13 | products from the processing of herbs | Herbs | veg · medium | - | 4.9 |
| 14 | Rose hips 0.079% | Rose Hip | veg · good | 0.079 | 0.08 |
| 15 | Salvia officinalis 0.01% | Sage | veg · good | 0.01 | 0.01 |
| 16 | dried fruit squeezing residue | Fruit | veg · medium | - | 4.6 |
| 17 | Vaccinium macrocarpon 0.039% | Cranberries | veg · good | 0.039 | 0.04 |
| 18 | Yucca schidigera | Yucca Schidigera | supplement · good | - | 4.2 |
- 1. Dehydrated anchovy 28%28% declared28.0% estimated
- 2. potato7.7% estimated
- 3. potato starch7.4% estimated
- 4. potato protein7.0% estimated
- 5. oils and fats6.7% estimated
- 6. fish oil 6%6% declared6.0% estimated
- 7. whole peas6.3% estimated
- 8. minerals6.0% estimated
- 9. hydrolysed animal protein5.6% estimated
- 10. algae (Ascophyllum nodosum)5.3% estimated
- 11. mannan oligosaccharides (MOS) 0.2%0.2% declared0.2% estimated
- 12. fructooligosaccharides (FOS) 0.08%0.08% declared0.08% estimated
- 13. products from the processing of herbs4.9% estimated
- 14. Rose hips 0.079%0.079% declared0.08% estimated
- 15. Salvia officinalis 0.01%0.01% declared0.01% estimated
- 16. dried fruit squeezing residue4.6% estimated
- 17. Vaccinium macrocarpon 0.039%0.039% declared0.04% estimated
- 18. Yucca schidigera4.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Forza10
- Website
- https://forza10.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- forza10.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 59 out of 100. The meat content contributed +3.6 points, while the overall quality of the ingredient list added +5.3 points to the total. However, the processing format reduced the score by -6.7 and ingredients without printed percentages decreased it by -6.9.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.31 |
| Meat share of dry matter | 37.3% | 0.096 | +3.58 |
| Carb share of dry matter | 8.0% | -0.115 | -0.92 |
| Oil share of dry matter | 18.1% | -0.092 | -1.67 |
| Vegetable share of dry matter | 15.2% | -0.005 | -0.08 |
| Supplement share of dry matter | 13.9% | -0.012 | -0.17 |
| Recipe graded poor | 14.0% | -0.065 | -0.91 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 7.4% | 0.060 | +0.44 |
| Undeclared quantities | 65.6% | -0.106 | -6.93 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.31 |
| Meat share of dry matter | 37.3% | 0.096 | +3.58 |
| Carb share of dry matter | 8.0% | -0.115 | -0.92 |
| Oil share of dry matter | 18.1% | -0.092 | -1.67 |
| Vegetable share of dry matter | 15.2% | -0.005 | -0.08 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 13.9% | -0.012 | -0.17 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 14.0% | -0.065 | -0.91 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 7.4% | 0.060 | +0.44 |
| Undeclared quantities | 65.6% | -0.106 | -6.93 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 59.2
- Final score
- 59/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35.5 | 39.2 (band 19.700552486187846 to 40%) | 100 |
| Fat | 17.5 | 19.3 (band 6.019613259668509 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.8 |
| Calcium | 1.7 | 1.9 (band 0.5472375690607735 to 2.5%) | 100 |
| Phosphorus | 1.2 | 1.3 (band 0.4377900552486188 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 95 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 396.2 | 437.8 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 14 nutritional additives on the label
- Vitamin A 24500 UI/kg
- Vitamin E/all-rac-alpha-tocopheryl acetate 406 mg/kg
- Vitamin B1 5 mg/kg
- Vitamin B2 13 mg/kg
- Vitamin B6 10.3 mg/kg
- Vitamin B12 0.08 mg/kg
- Vitamin PP 33 mg/kg
- D-pantothenic acid 20 mg/kg
- Folic acid 2.5 mg/kg
- Choline chloride 2100 mg/kg
- Taurine 1000 mg/kg
- DL-methionine 700 mg/kg
- Zinc sulphate monohydrate 192 mg/kg (Zn 70 mg/kg)
- Copper(II) chelate of amino acids hydrate 56 mg/kg (Cu 14 mg/kg)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (34.4% of the recipe mass) (voluntary) | 6.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Monoprotein: formulated only with anchovies caught in pristine surface waters and processed whole" — the declared label says otherwise on single protein.
Consistent with the label
- "Complete dietetic food for adult dogs" — supported by the declared complete and balanced data.
- "Grain free: no grain content - carbohydrates provided by potatoes and peas" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Hypoallergenic: formula designed to mitigate general food intolerances manifesting in many different forms (on page) | Functional | not checkable | Manufacturer assertion |
| Complete dietetic food for adult dogs (on pack) | Content | consistent | Manufacturer assertion |
| Officinal Herbs Power: botanical extract actives that support the body's natural capacity to maintain the optimal state of health (on page) | Functional | not checkable | Manufacturer assertion |
| Immunity support: balanced Omega-3 to Omega-6 ratio of 1:2 with Rose hips, super-rich source of vitamin C and polyphenols (on page) | Functional | not checkable | Manufacturer assertion |
| Skin & Coat care: with extracts of sage (Salvia officinalis), an officinal plant with natural antiseptic properties and a skin-purifier (on page) | Functional | not checkable | Manufacturer assertion |
| Support of dermal function in cases of dermatosis and excessive hair loss (on pack) | Functional | not checkable | Manufacturer assertion |
| Reduction of ingredient and nutrient intolerances (on pack) | Functional | not checkable | Manufacturer assertion |
| Without added colours (on pack) | Free-from | not checkable | Manufacturer assertion |
| With Cranberry, rich in antioxidant properties (on page) | Nutrient | not checkable | Manufacturer assertion |
| Monoprotein: formulated only with anchovies caught in pristine surface waters and processed whole (on page) | Content | contradicted | Manufacturer assertion |
| Grain free: no grain content - carbohydrates provided by potatoes and peas (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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