Country Pursuit Chicken & Sweet Potato
Dry Cold Pressed · completeHigh meatClear label

Our verdict
Is Country Pursuit Chicken & Sweet Potato a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with chicken, sweet potatoes and beet pulp as the main ingredients.
35% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 32% · Fat 9%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 32% |
| Fat | 9% |
| Fibre | 5% |
| Ash | 9% |
| Moisture | 16% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from direct sunlight.
Additives declared on the label
Nutritional additives
Vitamin A 15000 IU; Vitamin D3 2000 IU; Vitamin E 50 IU; Vitamin B1 (Thiamine) 3 mg; Vitamin B2 (Riboflavin) 8 mg; Vitamin B6 5 mg; Vitamin B12 50 mcg; Vitamin C 50 mg; Vitamin K 2 mg; Zinc 100 mg; Manganese 80 mg; Copper 15 mg; Iron 30 mg; Calcium Iodate 4 mg; Sodium Selenite 0.1 mg
Ingredients (20)35% of the recipe is estimated
Estimated composition
- meat 42.0%
- veg 21.1%
- carb 20.0%
- oil 6.2%
- supplement 5.7%
- fibre 4.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Ground Chicken 42% | Chicken | meat · medium | 42 | 42.0 |
| 2 | Sweet Potato 20% | Sweet Potatoes | carb · good | 20 | 20.0 |
| 3 | Beet Pulp | Beet Pulp | fibre · medium | - | 2.7 |
| 4 | Peas | Peas | veg · good | - | 2.6 |
| 5 | Chicken Oil 3.3% | Chicken Oil and Fat | oil · good | 3.3 | 3.3 |
| 6 | Carrots | Carrots | veg · good | - | 2.5 |
| 7 | Apples | Apples | veg · good | - | 2.4 |
| 8 | Seaweed | Seaweed | veg · good | - | 2.4 |
| 9 | Chicory Inulin | Inulin | fibre · good | - | 2.3 |
| 10 | Fennel Seed | Fennel Seed | supplement · good | - | 2.2 |
| 11 | Sage Leaf | Sage | veg · good | - | 2.1 |
| 12 | Thyme | Thyme | veg · good | - | 2.0 |
| 13 | Nettle | Nettles | veg · good | - | 2.0 |
| 14 | Oregano | Oregano | veg · good | - | 1.9 |
| 15 | Chondroitin | Chondroitin | supplement · good | - | 1.8 |
| 16 | Glucosamine | Glucosamine | supplement · good | - | 1.7 |
| 17 | Turmeric | Turmeric | veg · good | - | 1.6 |
| 18 | Dandelion Root | Dandelion Root | veg · good | - | 1.6 |
| 19 | Linseed Oil | Linseed oil | oil · good | - | 1.5 |
| 20 | Rapeseed Oil | Rapeseed oil | oil · good | - | 1.4 |
- 1. Dried Ground Chicken 42%42% declared42.0% estimated
- 2. Sweet Potato 20%20% declared20.0% estimated
- 3. Beet Pulp2.7% estimated
- 4. Peas2.6% estimated
- 5. Chicken Oil 3.3%3.3% declared3.3% estimated
- 6. Carrots2.5% estimated
- 7. Apples2.4% estimated
- 8. Seaweed2.4% estimated
- 9. Chicory Inulin2.3% estimated
- 10. Fennel Seed2.2% estimated
- 11. Sage Leaf2.1% estimated
- 12. Thyme2.0% estimated
- 13. Nettle2.0% estimated
- 14. Oregano1.9% estimated
- 15. Chondroitin1.8% estimated
- 16. Glucosamine1.7% estimated
- 17. Turmeric1.6% estimated
- 18. Dandelion Root1.6% estimated
- 19. Linseed Oil1.5% estimated
- 20. Rapeseed Oil1.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Country Pursuit
- [email protected]
- Address
- Unit 1 The Old Corn Store, Alma Road, Lindfield, West Sussex, RH16 2HW
- Contact page
- countrypursuit.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- countrypursuit.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This product scores 68 out of 100. The processing format contributed -6.7 points, while the overall quality of the ingredient list added +6. The meat content gave a further boost of +5.6. Ingredients without printed percentages held the score back by -3.7.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.04 |
| Meat share of dry matter | 58.8% | 0.096 | +5.65 |
| Carb share of dry matter | 7.6% | -0.115 | -0.88 |
| Oil share of dry matter | 9.4% | -0.092 | -0.86 |
| Vegetable share of dry matter | 9.4% | -0.005 | -0.05 |
| Supplement share of dry matter | 8.0% | -0.012 | -0.10 |
| Undeclared quantities | 34.7% | -0.106 | -3.66 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.04 |
| Meat share of dry matter | 58.8% | 0.096 | +5.65 |
| Carb share of dry matter | 7.6% | -0.115 | -0.88 |
| Oil share of dry matter | 9.4% | -0.092 | -0.86 |
| Vegetable share of dry matter | 9.4% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 8.0% | -0.012 | -0.10 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 34.7% | -0.106 | -3.66 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.1
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 32 | 38.1 (band 18 to 40%) | 100 |
| Fat | 9 | 10.7 (band 5.5 to 20%) | 91.6 |
| Fibre | 5 | 6 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.8 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 15 nutritional additives on the label
- Vitamin A 15000 IU
- Vitamin D3 2000 IU
- Vitamin E 50 IU
- Vitamin B1 (Thiamine) 3 mg
- Vitamin B2 (Riboflavin) 8 mg
- Vitamin B6 5 mg
- Vitamin B12 50 mcg
- Vitamin C 50 mg
- Vitamin K 2 mg
- Zinc 100 mg
- Manganese 80 mg
- Copper 15 mg
- Iron 30 mg
- Calcium Iodate 4 mg
- Sodium Selenite 0.1 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (65.3% of the recipe mass) (voluntary) | 13.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "Free from grains, gluten, rice, soya, dairy, and artificial additives" — supported by the declared grain-free data.
- "Made with high levels of quality chicken for digestible protein" — supported by the declared high protein data.
- "Made with quality chicken, sweet potato, vegetables, and botanical herbs, this grain-free recipe delivers balanced, complete nutrition" — supported by the declared complete and balanced data.
3 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Designed to support digestion and help reduce wind (on page) | Functional | not checkable | Manufacturer assertion |
| Naturally supports immune health (on page) | Functional | not checkable | Manufacturer assertion |
| Free from grains, gluten, rice, soya, dairy, and artificial additives (on page) | Free-from | consistent | Manufacturer assertion |
| Hypoallergenic and suitable for dogs with sensitivities (on page) | Free-from | not checkable | Manufacturer assertion |
| Made with high levels of quality chicken for digestible protein (on page) | High/low level | consistent | Manufacturer assertion |
| Made with quality chicken, sweet potato, vegetables, and botanical herbs, this grain-free recipe delivers balanced, complete nutrition (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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