Billy & Margot Single Animal Protein Beef With Superfood Recipe Adult Wet Dog Food
Wet Pate · complete
Our verdict
Is Billy & Margot Single Animal Protein Beef With Superfood Recipe Adult Wet Dog Food a good dog food?
We score it 33/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete wet paté food for adult dogs, with beef, vegetables and gelling agents and thickeners as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You need more protein than this: 4.0% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 4% · Fat 3%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 4% |
| Fat | 3% |
| Fibre | 1% |
Energy: 80 kcal/100g
Additives & feeding info
No additives recorded yet.
Ingredients (10)100% of the recipe is estimated
Estimated composition
- additive 29.7%
- veg 20.0%
- carb 18.1%
- meat 12.9%
- oil 10.3%
- supplement 9.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 12.9 |
| 2 | Vegetables | Vegetables | veg · medium | - | 12.3 |
| 3 | Gelling agents | Gelling agents and thickeners | additive · poor | - | 11.6 |
| 4 | Starch | Pea Starch | carb · poor | - | 11.0 |
| 5 | Oils | Unspecified Animal Fats and Oils | oil · poor | - | 10.3 |
| 6 | Flavours | Artificial flavourings | additive · poor | - | 9.7 |
| 7 | Vitamins & Minerals | Vitamin | supplement · good | - | 9.0 |
| 8 | Natural colour | Caramel Colour | additive · poor | - | 8.4 |
| 9 | Blueberries | Blueberries | veg · good | - | 7.7 |
| 10 | Honey | Honey | carb · medium | - | 7.1 |
- 1. Beef12.9% estimated
- 2. Vegetables12.3% estimated
- 3. Gelling agents11.6% estimated
- 4. Starch11.0% estimated
- 5. Oils10.3% estimated
- 6. Flavours9.7% estimated
- 7. Vitamins & Minerals9.0% estimated
- 8. Natural colour8.4% estimated
- 9. Blueberries7.7% estimated
- 10. Honey7.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a total score of 33 out of 100 based on several key factors. The presence of ingredients without printed percentages reduced the score by -10.6, and the additive load further decreased the total by -8.1. Conversely, the additives in the recipe added +6.4 to the overall tally. Finally, the overall quality of the ingredient list contributed -4.5 to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.5 | 9.191 | -4.47 |
| Carb share of dry matter | 23.5% | -0.115 | -2.70 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 39.4% | 0.163 | +6.42 |
| Supplement share of dry matter | 12.3% | -0.012 | -0.15 |
| Recipe graded poor | 51.0% | -0.065 | -3.31 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 11.6% | 0.060 | +0.70 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -36.52 | 0.222 | -8.11 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -0.5 | 9.191 | -4.47 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 23.5% | -0.115 | -2.70 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 39.4% | 0.163 | +6.42 |
| Supplement share of dry matter | 12.3% | -0.012 | -0.15 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 51.0% | -0.065 | -3.31 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 5 | -0.876 | -4.38 |
| Largest single poor ingredient | 11.6% | 0.060 | +0.70 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -36.52 | 0.222 | -8.11 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Subtotal
- 32.8
- Final score
- 33/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 4 | 18.2 (band 18 to 40%) | 70.5 |
| Fat | 3 | 13.6 (band 5.5 to 20%) | 100 |
| Fibre | 1 | 4.5 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 80 | 363.6 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 78% from the food type.
No nutritional additives section declared on the label.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "A grain free, single animal protein, nutritious dog food that dogs love." — supported by the declared single protein data.
- "Complete and balanced formulation." — supported by the declared complete and balanced data.
- "Single Animal Protein" — supported by the declared single protein data.
9 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A grain free, single animal protein, nutritious dog food that dogs love. (on page) | Content | consistent | Manufacturer assertion |
| Our delicious Beef With Superfood Recipe Wet Dog Food contains our unique and nutritious superfood blend to ensure your dog lives a happy and healthy life. (on page) | Functional | not checkable | Manufacturer assertion |
| Superfood blend bursting with antioxidants, phytonutrients and essential vitamins and minerals to promote optimal vitality and wellbeing. (on page) | Functional | not checkable | Manufacturer assertion |
| Grain free dog food. (on page) | Content | not checkable | Manufacturer assertion |
| Complete and balanced formulation. (on page) | Content | consistent | Manufacturer assertion |
| Single Animal Protein (on pack) | Content | consistent | Manufacturer assertion |
| Grain Free (on pack) | Content | not checkable | Manufacturer assertion |
| each Billy + Margot® product is completely grain-free (on page) | Content | not checkable | Manufacturer assertion |
| 100% NATURAL TREATS (on pack) | Content | not checkable | Manufacturer assertion |
| Protein Rich (on pack) | Content | not checkable | Manufacturer assertion |
| Natural with added vitamins and minerals. (on page) | Content | not checkable | Manufacturer assertion |
| Packed with quality protein as well as superfoods and wholesome ingredients (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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