Billy & Margot Single Animal Protein Beef + Superfood Recipe Adult Dry Dog Food
Dry Extruded · complete
Our verdict
Is Billy & Margot Single Animal Protein Beef + Superfood Recipe Adult Dry Dog Food a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with beef, peas and lentils as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: beef
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 34% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 34% |
| Fat | 13% |
| Fibre | 6% |
| Omega-3 fatty acids | 0.30% |
| Omega-6 fatty acids | 1.20% |
Energy: 340 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
5–10 kg: 85–150 g; 11–25 kg: 155–300 g; 26–45 kg: 295–470 g; 46–70 kg: 465–655 g; 71+ kg: 625 g+; feed twice daily with fresh water available.
Additives declared on the label
Nutritional additives
Vitamins and Minerals
Technological additives
Natural Antioxidant
Ingredients (10)100% of the recipe is estimated
Estimated composition
- veg 41.3%
- meat 23.2%
- carb 20.6%
- additive 7.7%
- supplement 7.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef Meal | Beef | meat · medium | - | 12.9 |
| 2 | Peas | Peas | veg · good | - | 12.3 |
| 3 | Red Lentils | Lentils | veg · medium | - | 11.6 |
| 4 | Pea Protein | Pea protein | carb · medium | - | 11.0 |
| 5 | Beef Oil | Beef | meat · medium | - | 10.3 |
| 6 | Sweet Potato | Sweet Potatoes | carb · good | - | 9.7 |
| 7 | Chickpeas | Chickpeas | veg · good | - | 9.0 |
| 8 | Flaxseed | Linseed | veg · good | - | 8.4 |
| 9 | Natural Flavour | Smoked Flavour | additive · poor | - | 7.7 |
| 10 | Vitamins and | Vitamin | supplement · good | - | 7.1 |
- 1. Beef Meal12.9% estimated
- 2. Peas12.3% estimated
- 3. Red Lentils11.6% estimated
- 4. Pea Protein11.0% estimated
- 5. Beef Oil10.3% estimated
- 6. Sweet Potato9.7% estimated
- 7. Chickpeas9.0% estimated
- 8. Flaxseed8.4% estimated
- 9. Natural Flavour7.7% estimated
- 10. Vitamins and7.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 48 out of 100 based on several key factors. The overall quality of the ingredient list added +4.3 points. However, ingredients without printed percentages reduced the score by -10.6. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -2.6.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.32 |
| Carb share of dry matter | 22.9% | -0.115 | -2.63 |
| Vegetable share of dry matter | 23.6% | -0.005 | -0.12 |
| Additive share of dry matter | 13.2% | 0.163 | +2.15 |
| Supplement share of dry matter | 12.4% | -0.012 | -0.15 |
| Recipe graded poor | 7.7% | -0.065 | -0.50 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.7% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -9.29 | 0.222 | -2.06 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.32 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 22.9% | -0.115 | -2.63 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 23.6% | -0.005 | -0.12 |
| Additive share of dry matter | 13.2% | 0.163 | +2.15 |
| Supplement share of dry matter | 12.4% | -0.012 | -0.15 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.7% | -0.065 | -0.50 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.7% | 0.060 | +0.46 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -9.29 | 0.222 | -2.06 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 48.5
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37.6 (band 18 to 40%) | 100 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 6 | 6.6 (band 0.5 to 5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 340 | 375.7 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 1 nutritional additive on the label
- Vitamins and Minerals
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.
Consistent with the label
- "SINGLE ANIMAL PROTEIN" — supported by the declared single protein data.
- "This unique formula uses Beef that has been carefully minced and cooked into a super palatable, single animal protein concentrate." — supported by the declared single protein data.
- "PROTEIN RICH" — supported by the declared high protein data.
- "This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance." — supported by the declared complete and balanced data.
- "each Billy + Margot® product is completely grain-free" — supported by the declared grain-free data.
11 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| SINGLE ANIMAL PROTEIN (on pack) | Content | consistent | Manufacturer assertion |
| Beef is a great source of protein for dogs. (on page) | Content | not checkable | Manufacturer assertion |
| It has high digestibility and amino acid bioavailability for strong, lean muscles. (on page) | Functional | not checkable | Manufacturer assertion |
| This unique formula uses Beef that has been carefully minced and cooked into a super palatable, single animal protein concentrate. (on page) | Content | consistent | Manufacturer assertion |
| With added antioxidants, phytonutrients and essential vitamins and minerals to support optimal vitality and wellbeing. (on page) | Functional | not checkable | Manufacturer assertion |
| This recipe is packed with nourishing and delicious ingredients that have been carefully selected with your dog in mind. (on page) | Content | not checkable | Manufacturer assertion |
| Omega 3 and Omega 6 fatty acids help support healthy skin and a shiny coat. (on page) | Functional | not checkable | Manufacturer assertion |
| Beef is a high-quality protein with a rich flavour. (on page) | Content | not checkable | Manufacturer assertion |
| This lean meat is high in healthy fats, with a favourable Omega 3 to 6 ratio to support overall wellbeing. (on page) | Functional | not checkable | Manufacturer assertion |
| PROTEIN RICH (on pack) | Nutrient | consistent | Manufacturer assertion |
| 0% GRAIN (on pack) | Content | not checkable | Manufacturer assertion |
| This product is formulated to meet the nutritional levels established by AAFCO Dog Food Nutrient Profiles for adult maintenance. (on page) | Content | consistent | Manufacturer assertion |
| each Billy + Margot® product is completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| HEALTHY & WHOLESOME (on pack) | Content | not checkable | Manufacturer assertion |
| Along with Beef, which supplies fatty acids including Omega 6, we've added flaxseeds to provide Omega 3 fatty acids. (on page) | Content | not checkable | Manufacturer assertion |
| SUPERFOOD BLEND (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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