Billy & Margot Air-Dried Immunity Bites - Hip and Joint
Dry Air Dried · completeHigh meat
Our verdict
Is Billy & Margot Air-Dried Immunity Bites - Hip and Joint a good dog food?
We score it 63/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete air-dried food for adult dogs, with beef, beef liver and beef lung as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 35% · Fat 9%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 35% |
| Fat | 9% |
| Fibre | 2% |
| Omega-3 fatty acids | 0.20% |
| Omega-6 fatty acids | 0.60% |
Additives & feeding info
Feeding and storage
Feeding guide
Please refer to back of pack for feeding amounts guide. Daily requirements may vary with breed, age and activity level. We suggest monitoring your dog’s weight and adjusting amounts as required.
Additives declared on the label
Nutritional additives
Calcium; Phosphorus; Vitamin C; Magnesium; Zinc; Vitamin E; Vitamin B1; Pantothenic acid; Vitamin B2; Copper; Manganese; Vitamin B6; Iodine; Folic Acid; Choline; Biotin; Selenium; Vitamin D3; Vitamin B12
Technological additives
Natural Preservative; Natural Antioxidants
Ingredients (8)100% of the recipe is estimated
Estimated composition
- meat 57.0%
- carb 13.0%
- additive 11.0%
- other 10.0%
- supplement 9.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Beef | Beef | meat · medium | - | 16.0 |
| 2 | Beef Liver | Beef Liver | meat · good | - | 15.0 |
| 3 | Beef Lung | Beef lung | meat · medium | - | 14.0 |
| 4 | Potato Flour | Potato Flour | carb · medium | - | 13.0 |
| 5 | Beef Plasma | Beef | meat · medium | - | 12.0 |
| 6 | Natural Preservative | Preservatives | additive · medium | - | 11.0 |
| 7 | Glycerine | Glycerine | other · medium | - | 10.0 |
| 8 | Vitamins & | Vitamins and minerals | supplement · medium | - | 9.0 |
- 1. Beef16.0% estimated
- 2. Beef Liver15.0% estimated
- 3. Beef Lung14.0% estimated
- 4. Potato Flour13.0% estimated
- 5. Beef Plasma12.0% estimated
- 6. Natural Preservative11.0% estimated
- 7. Glycerine10.0% estimated
- 8. Vitamins &9.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-02
Brand and contact: Billy & Margot
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v3 (methodology)
- Product page
- www.billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 63 out of 100. Ingredients without printed percentages contributed -10.6 points, while the processing format contributed +6.3 points. The overall quality of the ingredient list contributed +5 points, and the remaining ingredients contributed -3.7 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +5.05 |
| Carb share of dry matter | 23.0% | -0.115 | -2.65 |
| Additive share of dry matter | 19.5% | 0.163 | +3.17 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Other share of dry matter | 9.8% | -0.375 | -3.68 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -13.42 | 0.222 | -2.98 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +5.05 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 23.0% | -0.115 | -2.65 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 19.5% | 0.163 | +3.17 |
| Supplement share of dry matter | 16.3% | -0.012 | -0.20 |
| Other share of dry matter | 9.8% | -0.375 | -3.68 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -13.42 | 0.222 | -2.98 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 63.3
- Final score
- 63/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 39 (band 18 to 40%) | 100 |
| Fat | 9 | 10 (band 5.5 to 20%) | 88.7 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 93 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 35.4 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 35.4). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Declared fortification: 19 nutritional additives on the label
- Calcium
- Phosphorus
- Vitamin C
- Magnesium
- Zinc
- Vitamin E
- Vitamin B1
- Pantothenic acid
- Vitamin B2
- Copper
- Manganese
- Vitamin B6
- Iodine
- Folic Acid
- Choline
- Biotin
- Selenium
- Vitamin D3
- Vitamin B12
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 5 checkable claims: 5 consistent, 0 contradicted.
Consistent with the label
- "complete & balanced nutrition for dogs" — supported by the declared complete and balanced data.
- "contains >90% animal protein" — supported by the declared high protein data.
- "complete & balanced meal" — supported by the declared complete and balanced data.
- "formulated to meet the nutrition levels established by the AAFCO dog food nutrient profiles for adult maintenance" — supported by the declared complete and balanced data.
- "completely grain-free" — supported by the declared grain-free data.
12 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| gently air-dried beef recipe (on page) | Content | not checkable | Manufacturer assertion |
| complete & balanced nutrition for dogs (on page) | Content | consistent | Manufacturer assertion |
| NOURISHES NATURAL IMMUNE DEFENCES (on page) | Functional | not checkable | Manufacturer assertion |
| HELPS MAINTAIN HEALTHY JOINTS (on page) | Functional | not checkable | Manufacturer assertion |
| a source of glucosamine and chondroitin to support healthier joints and mobility (on page) | Functional | not checkable | Manufacturer assertion |
| SUPPORTS HEALTHY AND STRONG MUSCLES (on page) | Functional | not checkable | Manufacturer assertion |
| contains >90% animal protein (on page) | High/low level | consistent | Manufacturer assertion |
| essential for building and maintaining strong, healthy muscles (on page) | Functional | not checkable | Manufacturer assertion |
| No added artificial colours, flavours or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| complete & balanced meal (on page) | Content | consistent | Manufacturer assertion |
| formulated to meet the nutrition levels established by the AAFCO dog food nutrient profiles for adult maintenance (on page) | Content | consistent | Manufacturer assertion |
| completely grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| 100% NATURAL TREATS (on page) | Content | not checkable | Manufacturer assertion |
| Natural ingredients (on page) | Content | not checkable | Manufacturer assertion |
| lock in natural nutrition (on page) | Content | not checkable | Manufacturer assertion |
| Made with New Zealand Green-lipped mussels (on page) | provenance | not checkable | Manufacturer assertion |
| recipes crafted by nutritionists & pet food experts (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Air-Dried Immunity Bites - Hip and Joint
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.