Billy & Margot Air Dried Beef Pieces + Omega 3 & 6 Adult Dog Food
Dry Air Dried complete High meat
Is Billy & Margot Air Dried Beef Pieces + Omega 3 & 6 Adult Dog Food a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 66 out of 100 based on several key factors. The meat content contributed +3.6 points to the total, while the overall quality of the ingredient list added +4.9 points. Additionally, the processing format brought in +9.3 points. However, ingredients without printed percentages resulted in a deduction of -13.1 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe66
- Nutritionallow85
- Transparency40
- Safety100
- EvidenceNot recorded
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete air-dried food for adult dogs, with beef, beef liver and beef lung as the main ingredients.
Why you might choose it
- Meat makes up an estimated 31% of the dry matter (57% as fed).
- Doesn't list grain ingredients.
- Low in fat for its format: 9% fat on a dry-matter basis.
Why you might not
- Only protein, fat and fibre declared; ash and moisture missing from the analysis.
- 100% of the recipe mass has no printed percentage, so the exact split cannot be verified.
- Its additive load costs about 3 points in the rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 35%
- Fat
- 9%
- Fibre
- 2%
- Omega-3 fatty acids
- 0.30%
- Omega-6 fatty acids
- 0.60%
Additives & feeding info
Nutritional additives
Calcium; Phosphorus; Vitamin C; Magnesium; Zinc; Vitamin E; Vitamin B1; Pantothenic acid; Vitamin B2; Copper; Manganese; Vitamin B6; Iodine; Folic Acid; Choline; Biotin; Selenium; Vitamin D3; Vitamin B12
Technological additives
Natural Preservative; Natural Antioxidants
Feeding guide
Please refer to back of pack for feeding amounts guide. Daily requirements may vary with breed, age and activity level. We suggest monitoring your dog’s weight and adjusting amounts as required.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (8)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Beef | Beef | meat | medium | - | 16.0 |
| 2 | Beef Liver | Beef Liver | meat | good | - | 15.0 |
| 3 | Beef Lung | Beef lung | meat | medium | - | 14.0 |
| 4 | Potato Flour | Potato Flour | carb | medium | - | 13.0 |
| 5 | Beef Plasma | Beef | meat | medium | - | 12.0 |
| 6 | Natural Preservative | Antioxidants | additive | poor | - | 11.0 |
| 7 | Glycerine | Glycerine | other | medium | - | 10.0 |
| 8 | Vitamins & | Vitamins and minerals | supplement | medium | - | 9.0 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-02
- Scored with
- Model v2 (methodology)
- Product page
- billyandmargot.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.86 |
| Meat share of dry matter | 31.4% | 0.116 | +3.64 |
| Carb share of dry matter | 23.0% | -0.113 | -2.59 |
| Additive share of dry matter | 19.5% | 0.177 | +3.45 |
| Supplement share of dry matter | 16.3% | -0.009 | -0.14 |
| Other share of dry matter | 9.8% | -0.371 | -3.65 |
| Recipe graded poor | 11.0% | -0.045 | -0.49 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 11.0% | 0.056 | +0.62 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Additive penalty | -13.20 | 0.236 | -3.11 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Air Dried | yes | 9.320 | +9.32 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +4.86 |
| Meat share of dry matter | 31.4% | 0.116 | +3.64 |
| Carb share of dry matter | 23.0% | -0.113 | -2.59 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 19.5% | 0.177 | +3.45 |
| Supplement share of dry matter | 16.3% | -0.009 | -0.14 |
| Other share of dry matter | 9.8% | -0.371 | -3.65 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 11.0% | -0.045 | -0.49 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 1 | -0.868 | -0.87 |
| Largest single poor ingredient | 11.0% | 0.056 | +0.62 |
| Undeclared quantities | 100.0% | -0.131 | -13.09 |
| Prints ingredient percentages | no | 3.194 | +0.00 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 0.0 | -0.073 | +0.00 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -13.20 | 0.236 | -3.11 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | yes | 9.320 | +9.32 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.10
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 65.9
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 66/100 | current |
| v1 | 66/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 35 | 39.3 (band 18 to 40%) | 100 |
| Fat | 9 | 10.1 (band 5.5 to 20%) | 89.1 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 93.3 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 35.8 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 35.8). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 11% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) - not on file | 0/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
No on-pack claims on file: nothing to verify.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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