Our verdict
Is Belcando Baseline Joker a good dog food?
We score it 54/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with dehydrated poultry proteins, potato starch and pea flour as the main ingredients.
70% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists fish meal
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 14% |
| Fibre | 2.50% |
| Ash | 6.80% |
| Moisture | 10% |
| Calcium | 1.30% |
| Phosphorus | 0.90% |
| Sodium | 0.30% |
Additives & feeding info
Feeding and storage
Storage
Simply feed dry. Fresh drinking water should be available at all times.
Feeding guide
Ideal weight (kg) and normal/high activity levels in grams provided in on-page table. Feed dry with fresh drinking water available at all times.
Additives declared on the label
Nutritional additives
Vitamin A 13,000 IU; Vitamin D3 1,300 IU; Vitamin E 130 mg; Taurine 500 mg; Copper (as copper(II) sulphate pentahydrate) 12.5 mg; Iron (as iron(II) sulphate monohydrate) 200 mg; Manganese (as manganese (II) oxide) 40 mg; Zinc (as zinc oxide) 125 mg; Iodine (as calcium iodate anhydrous) 2 mg; Selenium (as sodium selenite) 0.05 mg
Technological additives
Tocopherol extracts from vegetable oils 48 mg
Ingredients (26)70% of the recipe is estimated
Estimated composition
- meat 38.1%
- carb 21.5%
- fibre 16.4%
- supplement 9.8%
- oil 8.5%
- additive 4.4%
- veg 1.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Poultry protein (27%) | Dehydrated Poultry Proteins | meat · good | 27 | 27.0 |
| 2 | Potato starch | Potato starch | carb · poor | - | 7.3 |
| 3 | Pea flour | Pea flour | carb · medium | - | 7.0 |
| 4 | Poultry fat | Poultry Fat | oil · medium | - | 6.7 |
| 5 | Bean flour (Vicia faba) | Fava Bean Flour | carb · medium | - | 6.4 |
| 6 | Dried beet pulp | Beet Pulp | fibre · medium | - | 6.1 |
| 7 | Fish meal from sea fish | Fish Meal | meat · medium | - | 5.8 |
| 8 | Brewers' yeast | Brewer's Yeast | supplement · good | - | 5.5 |
| 9 | inactivated (2.5%) | Inactivated Lactobacillus helveticus | supplement · good | 2.5 | 2.5 |
| 10 | Kibbled carob | Carob | fibre · medium | - | 5.2 |
| 11 | Salmon oil (1.5%) | Salmon Oil | oil · good | 1.5 | 1.5 |
| 12 | Poultry liver | Chicken Liver | meat · good | - | 4.9 |
| 13 | Pea fibre | Pea Fibre | fibre · medium | - | 4.6 |
| 14 | Linseed (1.1%) | Linseed | veg · good | 1.1 | 1.1 |
| 15 | Sodium chloride | Salt | additive · poor | - | 4.3 |
| 16 | Potassium chloride | Potassium Chloride | supplement · medium | - | 4.0 |
| 17 | 0.02% Nettle leaves | Nettles | veg · good | 0.02 | 0.02 |
| 18 | 0.02% Gentian root | Dried Gentian Root | veg · good | 0.02 | 0.02 |
| 19 | 0.02% Centaury | Dried Centaury | veg · good | 0.02 | 0.02 |
| 20 | 0.02% Chamomile | Chamomile | veg · good | 0.02 | 0.02 |
| 21 | 0.02% Fennel | Fennel | veg · good | 0.02 | 0.02 |
| 22 | 0.02% Caraway | Caraway | veg · good | 0.02 | 0.02 |
| 23 | 0.02% Mistletoe | Mistletoe | veg · medium | 0.02 | 0.02 |
| 24 | 0.02% Yarrow | Yarrow | veg · good | 0.02 | 0.02 |
| 25 | 0.02% Blackberry leaves | Blackberry Leaves | veg · good | 0.02 | 0.02 |
| 26 | Yucca schidigera (0.025%) | Yucca Schidigera | supplement · good | 0.025 | 0.03 |
- 1. Poultry protein (27%)27% declared27.0% estimated
- 2. Potato starch7.3% estimated
- 3. Pea flour7.0% estimated
- 4. Poultry fat6.7% estimated
- 5. Bean flour (Vicia faba)6.4% estimated
- 6. Dried beet pulp6.1% estimated
- 7. Fish meal from sea fish5.8% estimated
- 8. Brewers' yeast5.5% estimated
- 9. inactivated (2.5%)2.5% declared2.5% estimated
- 10. Kibbled carob5.2% estimated
- 11. Salmon oil (1.5%)1.5% declared1.5% estimated
- 12. Poultry liver4.9% estimated
- 13. Pea fibre4.6% estimated
- 14. Linseed (1.1%)1.1% declared1.1% estimated
- 15. Sodium chloride4.3% estimated
- 16. Potassium chloride4.0% estimated
- 17. 0.02% Nettle leaves0.02% declared0.02% estimated
- 18. 0.02% Gentian root0.02% declared0.02% estimated
- 19. 0.02% Centaury0.02% declared0.02% estimated
- 20. 0.02% Chamomile0.02% declared0.02% estimated
- 21. 0.02% Fennel0.02% declared0.02% estimated
- 22. 0.02% Caraway0.02% declared0.02% estimated
- 23. 0.02% Mistletoe0.02% declared0.02% estimated
- 24. 0.02% Yarrow0.02% declared0.02% estimated
- 25. 0.02% Blackberry leaves0.02% declared0.02% estimated
- 26. Yucca schidigera (0.025%)0.025% declared0.03% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-09
Brand and contact: Belcando
- Website
- https://www.belcando.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-09
- Scored with
- Model v3 (methodology)
- Product page
- www.belcando.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves a final score of 54 out of 100 based on several key factors. The overall quality of the ingredient list added +4.4 points. However, ingredients without printed percentages reduced the score by -7.4. Additionally, the processing format deducted -6.7 and the carbohydrate content contributed -2.5.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.35 |
| Meat share of dry matter | 11.4% | 0.096 | +1.10 |
| Carb share of dry matter | 21.8% | -0.115 | -2.51 |
| Oil share of dry matter | 12.7% | -0.092 | -1.16 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Additive share of dry matter | 6.0% | 0.163 | +0.98 |
| Supplement share of dry matter | 13.7% | -0.012 | -0.17 |
| Recipe graded poor | 12.0% | -0.065 | -0.78 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 7.6% | 0.060 | +0.46 |
| Undeclared quantities | 70.2% | -0.106 | -7.41 |
| Complete diet | yes | 2.294 | +2.29 |
| Additive penalty | -5.40 | 0.222 | -1.20 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.35 |
| Meat share of dry matter | 11.4% | 0.096 | +1.10 |
| Carb share of dry matter | 21.8% | -0.115 | -2.51 |
| Oil share of dry matter | 12.7% | -0.092 | -1.16 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Additive share of dry matter | 6.0% | 0.163 | +0.98 |
| Supplement share of dry matter | 13.7% | -0.012 | -0.17 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 12.0% | -0.065 | -0.78 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 7.6% | 0.060 | +0.46 |
| Undeclared quantities | 70.2% | -0.106 | -7.41 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.40 | 0.222 | -1.20 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 53.5
- Final score
- 54/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.9 (band 18 to 40%) | 99.7 |
| Fat | 14 | 15.6 (band 5.5 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.5 to 2.5%) | 98.3 |
| Phosphorus | 0.9 | 1 (band 0.4 to 1.6%) | 100 |
| Sodium | 0.3 | 0.3 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 96.7 |
Scored over 7 declared nutrients (combined weight 85); undeclared nutrients do not affect the score.
Declared fortification: 10 nutritional additives on the label
- Vitamin A 13,000 IU
- Vitamin D3 1,300 IU
- Vitamin E 130 mg
- Taurine 500 mg
- Copper (as copper(II) sulphate pentahydrate) 12.5 mg
- Iron (as iron(II) sulphate monohydrate) 200 mg
- Manganese (as manganese (II) oxide) 40 mg
- Zinc (as zinc oxide) 125 mg
- Iodine (as calcium iodate anhydrous) 2 mg
- Selenium (as sodium selenite) 0.05 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (29.8% of the recipe mass) (voluntary) | 6/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "80% animal protein" — the declared label says otherwise on high protein.
5 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| No grain formula (on page) | Free-from | not checkable | Manufacturer assertion |
| Rich in poultry (on page) | Content | not checkable | Manufacturer assertion |
| 80% animal protein (on page) | High/low level | contradicted | Manufacturer assertion |
| Yucca schidigera reduces unpleasant odors from the intestines and feces (on page) | Functional | not checkable | Manufacturer assertion |
| Strengthens your dog’s immune system with cell wall components (beta-glucans) from natural yeast (on page) | Functional | not checkable | Manufacturer assertion |
| Made without WHEAT, SOYA, MILK PRODUCTS (on pack) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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