Our verdict
Is ZIWI Original Air-Dried Venison Recipe a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, pork, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids venison: the label lists venison
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 27.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 44% · Fat 24%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 44% |
| Fat | 24% |
| Fibre | 3% |
| Ash | 12% |
| Moisture | 14% |
Energy: 465 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin E Supplement; Thiamine Mononitrate; Riboflavin; Pyridoxine Hydrochloride; Vitamin D3 Supplement; Folic Acid; Dipotassium Phosphate; Magnesium Sulfate; Zinc Amino Acid Complex; Iron Amino Acid Complex; Copper Amino Acid Complex; Manganese Amino Acid Complex; Selenium Yeast
Technological additives
Citric Acid; Mixed Tocopherols
Ingredients (17)100% of the recipe is estimated
Estimated composition
- meat 42.8%
- supplement 26.5%
- fibre 10.6%
- additive 8.4%
- mineral 6.1%
- veg 5.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison | Venison | meat · good | - | 7.7 |
| 2 | Venison Tripe | Tripe | meat · medium | - | 7.5 |
| 3 | Venison Heart | Heart | meat · good | - | 7.2 |
| 4 | Venison Lung | Lung | meat · medium | - | 7.0 |
| 5 | Venison Liver | Liver | meat · good | - | 6.8 |
| 6 | Venison Kidney | Kidney | meat · good | - | 6.6 |
| 7 | New Zealand Green Mussel | Green-Lipped Mussel | supplement · good | - | 6.3 |
| 8 | Venison Bone | Bone | mineral · medium | - | 6.1 |
| 9 | Lecithin | Lecithin | supplement · good | - | 5.9 |
| 10 | Parsley | Parsley | veg · good | - | 5.7 |
| 11 | Dried Apple Pomace | Dried Apple Pomace | fibre · medium | - | 5.4 |
| 12 | Inulin (from Chicory Root) | Inulin | fibre · good | - | 5.2 |
| 13 | Venison Cartilage | Cartilage | supplement · good | - | 5.0 |
| 14 | Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Selenium Yeast) | Vitamins and minerals | supplement · medium | - | 4.8 |
| 15 | Dried Organic Kelp | Organic Kelp | supplement · good | - | 4.5 |
| 16 | Salt | Salt | additive · poor | - | 4.3 |
| 17 | Preservative (Citric Acid, Mixed Tocopherols) | Preservatives | additive · medium | - | 4.1 |
- 1. Venison7.7% estimated
- 2. Venison Tripe7.5% estimated
- 3. Venison Heart7.2% estimated
- 4. Venison Lung7.0% estimated
- 5. Venison Liver6.8% estimated
- 6. Venison Kidney6.6% estimated
- 7. New Zealand Green Mussel6.3% estimated
- 8. Venison Bone6.1% estimated
- 9. Lecithin5.9% estimated
- 10. Parsley5.7% estimated
- 11. Dried Apple Pomace5.4% estimated
- 12. Inulin (from Chicory Root)5.2% estimated
- 13. Venison Cartilage5.0% estimated
- 14. Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Selenium Yeast)4.8% estimated
- 15. Dried Organic Kelp4.5% estimated
- 16. Salt4.3% estimated
- 17. Preservative (Citric Acid, Mixed Tocopherols)4.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: ZIWI
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- us.ziwipets.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 2.4/5 · 14 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 69 out of 100. Ingredients without printed percentages contributed -10.6 points. The processing format contributed +6.3 points, while the overall quality of the ingredient list contributed +6 points. Being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.03 |
| Vegetable share of dry matter | 1.4% | -0.005 | -0.01 |
| Additive share of dry matter | 12.5% | 0.163 | +2.04 |
| Supplement share of dry matter | 40.5% | -0.012 | -0.49 |
| Recipe graded poor | 4.3% | -0.065 | -0.28 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.3% | 0.060 | +0.26 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -10.21 | 0.222 | -2.27 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.03 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.4% | -0.005 | -0.01 |
| Additive share of dry matter | 12.5% | 0.163 | +2.04 |
| Supplement share of dry matter | 40.5% | -0.012 | -0.49 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 4.3% | -0.065 | -0.28 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.3% | 0.060 | +0.26 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -10.21 | 0.222 | -2.27 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 69.0
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 44 | 49 (band 23.301781737193764 to 40%) | 100 |
| Fat | 24 | 26.7 (band 7.11998886414254 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 465 | 517.8 | 50 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Portion-control flag: 465 kcal/100g as fed with fat at 26.7% dry matter, above the reference band. High-energy foods need smaller portions.
Declared fortification: 13 nutritional additives on the label
- Vitamin E Supplement
- Thiamine Mononitrate
- Riboflavin
- Pyridoxine Hydrochloride
- Vitamin D3 Supplement
- Folic Acid
- Dipotassium Phosphate
- Magnesium Sulfate
- Zinc Amino Acid Complex
- Iron Amino Acid Complex
- Copper Amino Acid Complex
- Manganese Amino Acid Complex
- Selenium Yeast
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Free from grains, potatoes, glycerin, and rendered meat or meals." — supported by the declared grain-free data.
- "A complete and balanced PeakPrey® recipe for any life stage, from puppies to seniors" — supported by the declared complete and balanced data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| novel single protein food, ideal for dogs with sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| Cold-washed green tripe supports healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Free from grains, potatoes, glycerin, and rendered meat or meals. (on pack) | Free-from | consistent | Manufacturer assertion |
| 10% Z-BOOST superfoods blend. (on pack) | Content | not checkable | Manufacturer assertion |
| Convenient raw alternative, just scoop and serve. (on pack) | Content | not checkable | Manufacturer assertion |
| A complete and balanced PeakPrey® recipe for any life stage, from puppies to seniors (on pack) | Content | consistent | Manufacturer assertion |
| New Zealand green mussels are high in Omega-3 fatty acids for healthy skin and coat health (on page) | High/low level | not checkable | Manufacturer assertion |
| 96% PeakPrey ratios of meat, organs, seafood, bone. (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Original Air-Dried Venison Recipe
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.