Our verdict
Is ZIWI Original Air-dried Chicken Recipe a good dog food?
We score it 68/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists organic chicken & turkey bones/cartilage
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 34.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 38% · Fat 30%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 38% |
| Fat | 30% |
| Fibre | 3% |
| Ash | 12% |
| Moisture | 14% |
Energy: 500 kcal/100g
Additives & feeding info
Feeding and storage
Storage
We recommend you feed our air-dried food before the printed best before date (page text truncated)
Feeding guide
Use as a complete and balanced meal, a nutritious topper, or a delicious treat. Feed less volume than other foods due to nutrient density; see feeding calculator for details.
Additives declared on the label
Nutritional additives
Vitamin E Supplement; Thiamine Mononitrate; Riboflavin; Pyridoxine Hydrochloride; Vitamin D3 Supplement; Folic Acid; Zinc Amino Acid Complex; Iron Amino Acid Complex; Copper Amino Acid Complex; Manganese Amino Acid Complex; Selenium Yeast; Dipotassium Phosphate; Magnesium Sulfate
Technological additives
Citric Acid; Mixed Tocopherols
Ingredients (14)100% of the recipe is estimated
Estimated composition
- meat 34.2%
- supplement 26.9%
- fibre 13.0%
- additive 10.3%
- mineral 8.6%
- veg 7.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat · medium | - | 9.3 |
| 2 | Chicken Liver | Chicken Liver | meat · good | - | 9.0 |
| 3 | Chicken Bone | Bone | mineral · medium | - | 8.6 |
| 4 | Chicken Necks | Neck | meat · medium | - | 8.3 |
| 5 | New Zealand Green Mussel | Green-Lipped Mussel | supplement · good | - | 8.0 |
| 6 | Chicken Heart | Chicken Heart | meat · good | - | 7.6 |
| 7 | Chicken Cartilage | Organic Chicken & Turkey Bones/Cartilage | supplement · good | - | 7.3 |
| 8 | Parsley | Parsley | veg · good | - | 7.0 |
| 9 | Dried Apple Pomace | Dried Apple Pomace | fibre · medium | - | 6.6 |
| 10 | Inulin (from Chicory Root) | Inulin | fibre · good | - | 6.3 |
| 11 | Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Selenium Yeast) | Vitamins and minerals | supplement · medium | - | 6.0 |
| 12 | Dried Organic Kelp | Organic Kelp | supplement · good | - | 5.6 |
| 13 | Salt | Salt | additive · poor | - | 5.3 |
| 14 | Preservative (Citric Acid, Mixed Tocopherols) | Preservatives | additive · medium | - | 5.0 |
- 1. Chicken9.3% estimated
- 2. Chicken Liver9.0% estimated
- 3. Chicken Bone8.6% estimated
- 4. Chicken Necks8.3% estimated
- 5. New Zealand Green Mussel8.0% estimated
- 6. Chicken Heart7.6% estimated
- 7. Chicken Cartilage7.3% estimated
- 8. Parsley7.0% estimated
- 9. Dried Apple Pomace6.6% estimated
- 10. Inulin (from Chicory Root)6.3% estimated
- 11. Minerals (Dipotassium Phosphate, Magnesium Sulfate, Zinc Amino Acid Complex, Iron Amino Acid Complex, Copper Amino Acid Complex, Manganese Amino Acid Complex, Selenium Yeast)6.0% estimated
- 12. Dried Organic Kelp5.6% estimated
- 13. Salt5.3% estimated
- 14. Preservative (Citric Acid, Mixed Tocopherols)5.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-19
Brand and contact: ZIWI
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-19
- Scored with
- Model v3 (methodology)
- Product page
- us.ziwipets.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 2.4/5 · 14 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 68 out of 100. Ingredients without printed percentages contributed -10.6 points, while the processing format contributed +6.3 points. The overall quality of the ingredient list contributed +5.3 points, and the additive load contributed -2.8 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.30 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Additive share of dry matter | 14.4% | 0.163 | +2.34 |
| Supplement share of dry matter | 38.4% | -0.012 | -0.47 |
| Recipe graded poor | 5.3% | -0.065 | -0.35 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.3% | 0.060 | +0.32 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -12.56 | 0.222 | -2.79 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.30 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.6% | -0.005 | -0.01 |
| Additive share of dry matter | 14.4% | 0.163 | +2.34 |
| Supplement share of dry matter | 38.4% | -0.012 | -0.47 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 5.3% | -0.065 | -0.35 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 5.3% | 0.060 | +0.32 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -12.56 | 0.222 | -2.79 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 68.1
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 38 | 42.3 (band 25.05567928730512 to 40%) | 100 |
| Fat | 30 | 33.4 (band 7.655902004454343 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 500 | 556.8 | 50 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Portion-control flag: 500 kcal/100g as fed with fat at 33.4% dry matter, above the reference band. High-energy foods need smaller portions.
Declared fortification: 13 nutritional additives on the label
- Vitamin E Supplement
- Thiamine Mononitrate
- Riboflavin
- Pyridoxine Hydrochloride
- Vitamin D3 Supplement
- Folic Acid
- Zinc Amino Acid Complex
- Iron Amino Acid Complex
- Copper Amino Acid Complex
- Manganese Amino Acid Complex
- Selenium Yeast
- Dipotassium Phosphate
- Magnesium Sulfate
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "A complete and balanced PeakPrey® recipe for any life stage, from puppies to seniors" — supported by the declared complete and balanced data.
11 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Poultry heart... this superfood helps with sensitive stomachs, and supports healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Omega-3 and Omega-6 fatty acids... crucial for supporting healthy brain function, growth, and development (on page) | Functional | not checkable | Manufacturer assertion |
| Glucosamine and Chondroitin... ideal for building healthy joints and resisting joint tissue breakdown (on page) | Functional | not checkable | Manufacturer assertion |
| Taurine... necessary to maintain normal vision, digestion, heart muscle function (on page) | Functional | not checkable | Manufacturer assertion |
| Calcium builds and maintains strong bones (on page) | Functional | not checkable | Manufacturer assertion |
| Zinc is essential for a healthy immune system (on page) | Functional | not checkable | Manufacturer assertion |
| 96% PeakPrey ratios of meat, organs, seafood, bone (on page) | Content | not checkable | Manufacturer assertion |
| 10% Z-BOOST® superfoods blend (on page) | Content | not checkable | Manufacturer assertion |
| Organic kelp... source of trace vitamins and minerals (on page) | Nutrient | not checkable | Manufacturer assertion |
| A complete and balanced PeakPrey® recipe for any life stage, from puppies to seniors (on page) | Content | consistent | Manufacturer assertion |
| Free from grains, potatoes, glycerin, and rendered meat or meals (on page) | Free-from | not checkable | Manufacturer assertion |
| New Zealand green mussels are high in Omega-3 fatty acids for healthy skin and coat health (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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