Zenoo Natural Freeze-Dried Raw
Treat · complementaryHigh meatClear label
Our verdict
Is Zenoo Natural Freeze-Dried Raw a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Complementary freeze-dried treats for dogs of all life stages, with turkey, turkey heart and turkey liver as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists salmon
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 40.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 9 ingredients.
- Names its animal sources (3 named ingredients).
- Uses generic terms (Turkey): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 3 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 42% · Fat 38%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 42% |
| Fat | 38% |
| Fibre | 3% |
| Ash | 9.50% |
| Moisture | 5% |
Additives & feeding info
Feeding and storage
Storage
Store in a tightly sealed package in a dry and cool place.
Additives declared on the label
Nutritional additives
Vitamin a, Vitamin D3, Vitamin E, Vitamin B1, Vitamin B2, Vitamin B6, Vitamin B12, Niacinamide, Vitamin C, Calcium-D-Pantothenate, Folic Acid, Biotin, Iron, Zinc, Manganese, Copper, Iodine, Selenium.
Ingredients (9)30% of the recipe is estimated
Estimated composition
- meat 76.3%
- veg 19.5%
- supplement 4.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 32.5% Fresh Turkey with Ground Fine Bones | Turkey | meat · medium | 32.5 | 32.5 |
| 2 | 32.5% Turkey Heart | Turkey Heart | meat · good | 32.5 | 32.5 |
| 3 | 5% Turkey Liver | Turkey liver | meat · good | 5 | 5.0 |
| 4 | Wild-Caught Salmon Trout | Salmon | meat · good | - | 6.3 |
| 5 | Carrots | Carrots | veg · good | - | 5.8 |
| 6 | Cabbage | Cabbage | veg · good | - | 5.3 |
| 7 | Zucchini | Courgette | veg · good | - | 4.7 |
| 8 | Yeast Products | Yeast | supplement · good | - | 4.2 |
| 9 | Rosemary Extract | Rosemary | veg · good | - | 3.7 |
- 1. 32.5% Fresh Turkey with Ground Fine Bones32.5% declared32.5% estimated
- 2. 32.5% Turkey Heart32.5% declared32.5% estimated
- 3. 5% Turkey Liver5% declared5.0% estimated
- 4. Wild-Caught Salmon Trout6.3% estimated
- 5. Carrots5.8% estimated
- 6. Cabbage5.3% estimated
- 7. Zucchini4.7% estimated
- 8. Yeast Products4.2% estimated
- 9. Rosemary Extract3.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Zenoo
- Website
- https://myzenoo.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Product page
- myzenoo.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.66 |
| Meat share of dry matter | 69.6% | 0.096 | +6.68 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Supplement share of dry matter | 13.8% | -0.012 | -0.17 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.66 |
| Meat share of dry matter | 69.6% | 0.096 | +6.68 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 10.4% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 13.8% | -0.012 | -0.17 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 87.8
- Final score
- 88/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain-free" — supported by the declared grain-free data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Freeze-dried to preserve all nutrients and natural flavor (on page) | Functional | not checkable | Manufacturer assertion |
| Easy-to-digest proteins, perfect for sensitive dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Chicory inulin and yeast improve digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Red fruit and berry extract - natural antioxidants (on page) | Functional | not checkable | Manufacturer assertion |
| Easy to digest, hypoallergenic treats made with high-quality duck meat (on page) | Functional | not checkable | Manufacturer assertion |
| Raw duck treats made from premium quality duck meat (95%) (on page) | Content | not checkable | Manufacturer assertion |
| Grain-free (on page) | Free-from | consistent | Manufacturer assertion |
| contains a source of B-complex vitamins and natural prebiotics (on page) | Nutrient | not checkable | Manufacturer assertion |
| no preservatives or artificial additives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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