Wolf of Wilderness Mono-Protein Vast Oceans - Fish
Dry Extruded complete High meat Clear label
Is Wolf of Wilderness Mono-Protein Vast Oceans - Fish a good dog food?
We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 65 out of 100. The overall quality of the ingredient list contributed +8 points and the meat content contributed +5.9 points. However, the processing format adjusted the score by -7 and ingredients without printed percentages contributed -5 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
38% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe65
- Nutritionalmedium98
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 28%
- Fat
- 12%
- Fibre
- 3%
- Ash
- 8.20%
- Calcium
- 1.30%
- Phosphorus
- 1.10%
Energy: 362 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 12000 IU/kg; vitamin D3 1500 IU/kg; vitamin E 250 IU/kg; vitamin C 100 mg/kg; vitamin B1 12 mg/kg; vitamin B2 (riboflavin) 12 mg/kg; vitamin B6 8 mg/kg; vitamin B12 (cyanocobalamin) 180 mcg/kg; niacin 35 mg/kg; calcium D-pantothenate 35 mg/kg; folic acid 1.2 mg/kg; biotin 300 mcg/kg; choline chloride 2500 mg/kg; copper (as copper (II)-sulphate pentahydrate) 12.5 mg/kg; zinc (as zinc sulphate monohydrate) 100 mg/kg; zinc (as glycine zinc chelate hydrate, solid) 60 mg/kg; iron (as iron (II)-sulphate monohydrate) 200 mg/kg; manganese (as manganese (II)-sulphate monohydrate) 25 mg/kg; iodine (as calcium iodate anhydrous) 2.3 mg/kg; selenium (as sodium selenite) 0.35 mg/kg
Technological additives
Antioxidants
Storage
Store in a cool, dry place and protected from sunlight.
Feeding guide
Dog's weight 1kg: 25-35g/day; 3kg: 60-80g/day; 5kg: 90-120g/day; 10kg: 150-200g/day; 20kg: 250-340g/day; 30kg: 335-460g/day; 40kg: 415-570g/day; 50kg: 495-675g/day; 60kg: 565-775g/day; 70kg: 635-870g/day; 80kg: 700-960g/day. Amounts vary by activity level. Always provide fresh drinking water.
Reviews
149 reviews on this product · 4.6/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (25)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh herring (40%) | Herring | meat | good | 40 | 40.0 |
| 2 | dried herring protein (16.4%) | Herring Protein | meat | good | 16.4 | 16.4 |
| 3 | potato flakes | Potatoes | carb | medium | - | 2.8 |
| 4 | peas | Peas | veg | good | - | 2.7 |
| 5 | potato starch | Potato starch | carb | poor | - | 2.6 |
| 6 | dried beet pulp | Beet Pulp | fibre | medium | - | 2.6 |
| 7 | salmon oil (3.6%) | Salmon Oil | oil | good | 3.6 | 3.6 |
| 8 | protein hydrolysate [from yeast] | Protein Hydrolysate | other | poor | - | 2.5 |
| 9 | sunflower oil | Sunflower oil | oil | good | - | 2.4 |
| 10 | dried seaweed (1%) | Seaweed | veg | good | 1 | 1.0 |
| 11 | lignocellulose | Lignocellulose | fibre | medium | - | 2.3 |
| 12 | dried brewers' yeast | Brewer's Yeast | supplement | good | - | 2.3 |
| 13 | dried yeast cell walls | Yeast | supplement | good | - | 2.2 |
| 14 | beta-glucans and mannan oligosaccharides | Beta-Glucans | supplement | good | - | 2.1 |
| 15 | dried wild berries | Wild Berries (Rowan) | veg | good | - | 2.0 |
| 16 | 0.2% currants | Currant | veg | good | 0.2 | 0.2 |
| 17 | aronia berries | Chokeberries | veg | good | - | 1.9 |
| 18 | dried herbs | Herbs | veg | medium | - | 1.9 |
| 19 | 0.2% yarrow | Yarrow | veg | good | 0.2 | 0.2 |
| 20 | dandelion root | Dandelion Root | veg | good | - | 1.8 |
| 21 | camomile | Chamomile | veg | good | - | 1.7 |
| 22 | nettle leaves | Nettles | veg | good | - | 1.6 |
| 23 | ribwort plantain | Plantain | veg | good | - | 1.6 |
| 24 | St. John's wort | St. John's Wort | veg | medium | - | 1.5 |
| 25 | chicory inulin (0.1%). | Chicory | veg | good | 0.1 | 0.1 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.99 |
| Meat share of dry matter | 50.9% | 0.116 | +5.90 |
| Carb share of dry matter | 2.6% | -0.113 | -0.30 |
| Oil share of dry matter | 11.5% | -0.088 | -1.02 |
| Vegetable share of dry matter | 12.4% | -0.002 | -0.02 |
| Supplement share of dry matter | 11.6% | -0.009 | -0.10 |
| Other share of dry matter | 2.4% | -0.371 | -0.89 |
| Recipe graded poor | 5.1% | -0.045 | -0.23 |
| Number of poor ingredients | 2 | -0.868 | -1.74 |
| Largest single poor ingredient | 2.6% | 0.056 | +0.15 |
| Undeclared quantities | 38.5% | -0.131 | -5.04 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 50.9 | -0.073 | -3.73 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.8 | 9.915 | +7.99 |
| Meat share of dry matter | 50.9% | 0.116 | +5.90 |
| Carb share of dry matter | 2.6% | -0.113 | -0.30 |
| Oil share of dry matter | 11.5% | -0.088 | -1.02 |
| Vegetable share of dry matter | 12.4% | -0.002 | -0.02 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 11.6% | -0.009 | -0.10 |
| Other share of dry matter | 2.4% | -0.371 | -0.89 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 5.1% | -0.045 | -0.23 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 2 | -0.868 | -1.74 |
| Largest single poor ingredient | 2.6% | 0.056 | +0.15 |
| Undeclared quantities | 38.5% | -0.131 | -5.04 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 50.9 | -0.073 | -3.73 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 65.0
- Final score
- 65/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.4 (band 18 to 40%) | 100 |
| Fat | 12 | 13 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.5 to 2.5%) | 97.4 |
| Phosphorus | 1.1 | 1.2 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 80.9 |
| Energy (kcal/100g) | 362 | 393.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (61.5% of the recipe mass) (voluntary) | 12.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Mono-protein dry food for adult dogs (on page) | Content | Manufacturer assertion |
| Grain-free, highly-digestible recipe (on page) | Content | Manufacturer assertion |
| With animal ingredients exclusively from fish (on page) | Content | Manufacturer assertion |
| Enriched with seaweed (on page) | Content | Manufacturer assertion |
| Mono-protein: also suitable for sensitive dogs (on page) | Functional | Manufacturer assertion |
| High-quality protein: meat and animal protein exclusively from herring, 40% of which is fresh (on page) | Content | Manufacturer assertion |
| Wild and original: refined with forest berries, roots, and wild herbs, with nutrient-rich algae (on page) | Content | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with grain sensitivities (on page) | Free-from | Manufacturer assertion |
| Species-appropriate and wholesome: no artificial preservatives, colour or taste enhancers (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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