Wolf of Wilderness Scarlet Sunrise Salmon & Tuna
Wet Chunks complete High meat Clear label
Is Wolf of Wilderness Scarlet Sunrise Salmon & Tuna a good dog food?
We score it 73/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 73 out of 100 based on several key factors. The meat content contributed +5.6 points, while the overall quality of the ingredient list added +6.1. Furthermore, printing percentages on the label contributed +3.2 to the score. However, ingredients without printed percentages resulted in a deduction of -6.9 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
53% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe73
- Nutritionalmedium72
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 26%
- Fat
- 14%
- Fibre
- 3%
- Ash
- 8.90%
- Omega-3 fatty acids
- 0.20%
- Omega-6 fatty acids
- 1.50%
- Calcium
- 1.30%
- Phosphorus
- 0.85%
Energy: 368 kcal/100g
Dry matter basis
- Protein
- 34.20%
- Fat
- 18.40%
- Fibre
- 3.90%
- Ash
- 11.70%
- Carbohydrates
- 31.70%
Additives & feeding info
Nutritional additives
Vitamin A 19,000 IU; Vitamin D3 1125 IU; Vitamin E 440 IU; Vitamin C 100 mg; Vitamin B1 3.9 mg; Vitamin B2 6.9 mg; Vitamin B6 7.1 mg; Vitamin B12 0.25 mcg; Niacinamide 46.5 mg; Calcium-D-pantothenate 19.6 mg; Biotin 0.4 mg; Folic acid 0.35 mg; Choline chloride 2400 mg; Copper (copper(II) protein hydrolysate chelate) 10.6 mg; Zinc (protein hydrolysate zinc chelate) 87.5 mg; Manganese (protein hydrolysate manganese chelate) 25.5 mg; Iron (iron(II) protein hydrolysate chelate) 52 mg; Iodine (potassium iodide) 1.3 mg
Technological additives
Antioxidants
Storage
Store in a cool, dry place away from sunlight.
Feeding guide
Complete food for adult dogs. Daily serving varies by dog's weight (1-80 kg) and activity level (low/average/increased), e.g. 5 kg dog: 85-120 g; 20 kg dog: 245-335 g. When switching to the new recipe, replace 1/4 of the old food with 1/4 of the new food every 3 days. Always provide fresh drinking water.
Reviews
77 reviews on this product · 4.4/5
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists hydrolysed poultry protein
- Your dog avoids beef: the label lists beef fat
- Your dog avoids turkey: the label lists hydrolysed poultry protein
- Your dog avoids fish: the label lists salmon protein
- Your dog avoids pork: the label lists pork
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (28)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh pork (26%) | Pork | meat | medium | 26 | 26.0 |
| 2 | peas | Peas | veg | good | - | 3.6 |
| 3 | potato flakes | Potatoes | carb | medium | - | 3.5 |
| 4 | beef fat | Beef Fat | oil | medium | - | 3.4 |
| 5 | dried pork protein (6%) | Pork | meat | medium | 6 | 6.0 |
| 6 | poultry protein hydrolysate (5%) | Hydrolysed Poultry Protein | meat | medium | 5 | 5.0 |
| 7 | dried salmon protein (5%) | Salmon Protein | meat | good | 5 | 5.0 |
| 8 | dried tuna protein (4%) | Tuna Protein | meat | medium | 4 | 4.0 |
| 9 | dried beet pulp | Beet Pulp | fibre | medium | - | 3.3 |
| 10 | dried apple pulp | Apple Fibre | fibre | medium | - | 3.2 |
| 11 | linseed | Linseed | veg | good | - | 3.1 |
| 12 | salmon oil (1%) | Salmon Oil | oil | good | 1 | 1.0 |
| 13 | potassium chloride | Potassium Chloride | supplement | medium | - | 3.0 |
| 14 | calcium carbonate | Calcium Carbonate | supplement | medium | - | 2.9 |
| 15 | dried wild berries | Wild Berries (Rowan) | veg | good | - | 2.8 |
| 16 | 0.3% total: cranberries | Cranberries | veg | good | 0.3 | 0.3 |
| 17 | currants | Currant | veg | good | - | 2.8 |
| 18 | aronia berries | Chokeberries | veg | good | - | 2.7 |
| 19 | dried herbs | Herbs | veg | medium | - | 2.6 |
| 20 | 0.2% total: mugwort | unmatched | - | - | 0.2 | 0.2 |
| 21 | St John's wort | St. John's Wort | veg | medium | - | 2.5 |
| 22 | nettle leaves | Nettles | veg | good | - | 2.4 |
| 23 | camomile | Chamomile | veg | good | - | 2.3 |
| 24 | yarrow | Yarrow | veg | good | - | 2.2 |
| 25 | coltsfoot | Coltsfoot | veg | medium | - | 2.1 |
| 26 | dandelion root | Dandelion Root | veg | good | - | 2.0 |
| 27 | dried yeast cell walls (0.2%) | Yeast | supplement | good | 0.2 | 0.2 |
| 28 | chicory inulin. | Inulin | fibre | good | - | 1.9 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.05 |
| Meat share of dry matter | 48.4% | 0.116 | +5.61 |
| Carb share of dry matter | 1.6% | -0.113 | -0.18 |
| Oil share of dry matter | 8.0% | -0.088 | -0.71 |
| Vegetable share of dry matter | 12.1% | -0.002 | -0.02 |
| Supplement share of dry matter | 13.7% | -0.009 | -0.12 |
| Unrecognised share of dry matter | 2.4% | -0.022 | -0.05 |
| Undeclared quantities | 52.8% | -0.131 | -6.91 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 48.4 | -0.073 | -3.55 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.05 |
| Meat share of dry matter | 48.4% | 0.116 | +5.61 |
| Carb share of dry matter | 1.6% | -0.113 | -0.18 |
| Oil share of dry matter | 8.0% | -0.088 | -0.71 |
| Vegetable share of dry matter | 12.1% | -0.002 | -0.02 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 13.7% | -0.009 | -0.12 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 2.4% | -0.022 | -0.05 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 52.8% | -0.131 | -6.91 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 48.4 | -0.073 | -3.55 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | yes | 2.292 | +2.29 |
- Processing-type offset
- +0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 73.5
- Final score
- 73/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 123.8 (band 18 to 40%) | 100 |
| Fat | 14 | 66.7 (band 5.5 to 20%) | 100 |
| Fibre | 3 | 14.3 (band 0.5 to 5%) | 21.4 |
| Calcium | 1.3 | 6.2 (band 0.5 to 2.5%) | 0 |
| Phosphorus | 0.85 | 4 (band 0.4 to 1.6%) | 0 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 368 | 1752.4 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 79% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (47.2% of the recipe mass) (voluntary) | 9.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Digestion support: blend of functional fibres (on page) | Functional | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on page) | Functional | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on page) | Functional | Manufacturer assertion |
| High-quality protein: fresh meat provides the food with valuable proteins (on page) | Content | Manufacturer assertion |
| Responsible premium quality: produced in a family business (on page) | Content | Manufacturer assertion |
| Wild and original: refined with forest berries, roots and wild herbs (on page) | Content | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with a grain intolerance (on page) | Free-from | Manufacturer assertion |
| Species-appropriate and natural: without artificial preservatives, colourings or flavourings (on page) | Free-from | Manufacturer assertion |
| Based on the dietary habits of wolves in the wild: for dogs of all breeds and sizes (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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