Wolf of Wilderness Explore the Endless Terrain Mobility - Grain-Free
Dry Extruded · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Explore the Endless Terrain Mobility - Grain-Free a good dog food?
We score it 64/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
43% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 29% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 29% |
| Fat | 13% |
| Fibre | 5% |
| Ash | 7.40% |
| Omega-3 fatty acids | 1.20% |
| Omega-6 fatty acids | 3.20% |
| Calcium | 1.30% |
| Phosphorus | 0.90% |
Energy: 347.2 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
New recipe daily servings per day: 3kg: 60-85 g; 5kg: 90-125 g; 10kg: 155-210 g; 20kg: 260-355 g; 30kg: 350-480 g; 40kg: 435-595 g; 50kg: 515-705 g; 60kg: 590-805 g; 80kg: 730-1000 g. Generally fed dry with fresh water always available; divide into 2 meals daily.
Additives declared on the label
Nutritional additives
Vitamin A 12000 IU; Vitamin D3 1500 IU; Vitamin E 250 IU; Vitamin C 300 mg; Vitamin B1 12 mg; Vitamin B2 12 mg; Vitamin B6 8 mg; Vitamin B12 0.18 mg; Niacinamide 35 mg; Calcium-D-pantothenate 35 mg; Biotin 0.3 mg; Folic acid 1.2 mg; Choline chloride 2500 mg; Copper (protein hydrolysate chelate) 12.5 mg; Zinc (protein hydrolysate chelate) 100 mg; Manganese (protein hydrolysate chelate) 25 mg; Iron (protein hydrolysate chelate) 200 mg; Iodine (potassium iodide) 2.3 mg
Technological additives
Antioxidants
Ingredients (32)43% of the recipe is estimated
Estimated composition
- meat 52.5%
- veg 17.7%
- fibre 9.2%
- supplement 9.0%
- oil 5.7%
- carb 3.3%
- additive 2.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | New recipe: Poultry protein (27.5%) | Poultry | meat · medium | 27.5 | 27.5 |
| 2 | fresh chicken meat (25%) | Chicken | meat · medium | 25 | 25.0 |
| 3 | potato flakes | Potatoes | carb · medium | - | 4.3 |
| 4 | peas | Peas | veg · good | - | 4.1 |
| 5 | poultry fat (3%) | Poultry Fat | oil · medium | 3 | 3.0 |
| 6 | apple pomace | Apple Fibre | fibre · medium | - | 4.0 |
| 7 | dried beet pulp | Beet Pulp | fibre · medium | - | 3.8 |
| 8 | lignocellulose | Lignocellulose | fibre · medium | - | 3.6 |
| 9 | linseed | Linseed | veg · good | - | 3.5 |
| 10 | salmon oil (0.7%) | Salmon Oil | oil · good | 0.7 | 0.7 |
| 11 | brewer's yeast | Brewer's Yeast | supplement · good | - | 3.3 |
| 12 | sodium chloride | Salt | additive · poor | - | 3.1 |
| 13 | 0.07% cranberries | Cranberries | veg · good | 0.07 | 0.07 |
| 14 | 0.07% blackcurrants | Blackcurrant | veg · good | 0.07 | 0.07 |
| 15 | 0.07% elderberries | Dried Elderberries | veg · good | 0.07 | 0.07 |
| 16 | 0.07% raspberries | Raspberries | veg · good | 0.07 | 0.07 |
| 17 | yeast cell walls | Yeast | supplement · good | - | 3.0 |
| 18 | equivalent to 0.04% beta-glucans | Beta-Glucans | supplement · good | - | 2.8 |
| 19 | 0.035% mannan oligosaccharides | Mannanoligosaccharides | supplement · good | 0.035 | 0.04 |
| 20 | sunflower oil | Sunflower oil | oil · good | - | 2.7 |
| 21 | dried algae [a source of DHA] | DHA | supplement · good | - | 2.5 |
| 22 | chicory inulin (0.1%) | Inulin | fibre · good | 0.1 | 0.1 |
| 23 | glucosamine from animal tissue (0.06%) | Glucosamine | supplement · good | 0.06 | 0.06 |
| 24 | chondroitin sulphate (0.03%) | Chondroitin | supplement · good | 0.03 | 0.03 |
| 25 | dried wild herbs | Wild Herbs | veg · good | - | 2.3 |
| 26 | 0.03% yarrow | Yarrow | veg · good | 0.03 | 0.03 |
| 27 | 0.03% dandelion herb | Dandelion Root | veg · good | 0.03 | 0.03 |
| 28 | 0.03% dandelion root | Dandelion Root | veg · good | 0.03 | 0.03 |
| 29 | 0.03% camomile | Chamomile | veg · good | 0.03 | 0.03 |
| 30 | 0.03% nettle | Nettles | veg · good | 0.03 | 0.03 |
| 31 | 0.03% plantain leaves | Plantain | veg · good | 0.03 | 0.03 |
| 32 | 0.03% St John's wort | St. John's Wort | veg · medium | 0.03 | 0.03 |
- 1. New recipe: Poultry protein (27.5%)27.5% declared27.5% estimated
- 2. fresh chicken meat (25%)25% declared25.0% estimated
- 3. potato flakes4.3% estimated
- 4. peas4.1% estimated
- 5. poultry fat (3%)3% declared3.0% estimated
- 6. apple pomace4.0% estimated
- 7. dried beet pulp3.8% estimated
- 8. lignocellulose3.6% estimated
- 9. linseed3.5% estimated
- 10. salmon oil (0.7%)0.7% declared0.7% estimated
- 11. brewer's yeast3.3% estimated
- 12. sodium chloride3.1% estimated
- 13. 0.07% cranberries0.07% declared0.07% estimated
- 14. 0.07% blackcurrants0.07% declared0.07% estimated
- 15. 0.07% elderberries0.07% declared0.07% estimated
- 16. 0.07% raspberries0.07% declared0.07% estimated
- 17. yeast cell walls3.0% estimated
- 18. equivalent to 0.04% beta-glucans2.8% estimated
- 19. 0.035% mannan oligosaccharides0.035% declared0.04% estimated
- 20. sunflower oil2.7% estimated
- 21. dried algae [a source of DHA]2.5% estimated
- 22. chicory inulin (0.1%)0.1% declared0.1% estimated
- 23. glucosamine from animal tissue (0.06%)0.06% declared0.06% estimated
- 24. chondroitin sulphate (0.03%)0.03% declared0.03% estimated
- 25. dried wild herbs2.3% estimated
- 26. 0.03% yarrow0.03% declared0.03% estimated
- 27. 0.03% dandelion herb0.03% declared0.03% estimated
- 28. 0.03% dandelion root0.03% declared0.03% estimated
- 29. 0.03% camomile0.03% declared0.03% estimated
- 30. 0.03% nettle0.03% declared0.03% estimated
- 31. 0.03% plantain leaves0.03% declared0.03% estimated
- 32. 0.03% St John's wort0.03% declared0.03% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
129 reviews on this product · 4.1/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 64 out of 100 based on several key factors. The meat content contributed +2.9 points, while the overall quality of the ingredient list added +5.6 points. However, the processing format reduced the score by -6.7 points, and ingredients without printed percentages resulted in a deduction of -4.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.62 |
| Meat share of dry matter | 30.7% | 0.096 | +2.94 |
| Carb share of dry matter | 1.7% | -0.115 | -0.20 |
| Oil share of dry matter | 11.7% | -0.092 | -1.08 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 5.0% | 0.163 | +0.81 |
| Supplement share of dry matter | 17.2% | -0.012 | -0.21 |
| Recipe graded poor | 2.6% | -0.065 | -0.17 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.6% | 0.060 | +0.16 |
| Undeclared quantities | 43.4% | -0.106 | -4.58 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -3.23 | 0.222 | -0.72 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.62 |
| Meat share of dry matter | 30.7% | 0.096 | +2.94 |
| Carb share of dry matter | 1.7% | -0.115 | -0.20 |
| Oil share of dry matter | 11.7% | -0.092 | -1.08 |
| Vegetable share of dry matter | 16.4% | -0.005 | -0.08 |
| Additive share of dry matter | 5.0% | 0.163 | +0.81 |
| Supplement share of dry matter | 17.2% | -0.012 | -0.21 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 2.6% | -0.065 | -0.17 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 2.6% | 0.060 | +0.16 |
| Undeclared quantities | 43.4% | -0.106 | -4.58 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -3.23 | 0.222 | -0.72 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 63.9
- Final score
- 64/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 29 | 32 (band 18 to 40%) | 100 |
| Fat | 13 | 14.4 (band 5.5 to 20%) | 100 |
| Fibre | 5 | 5.5 (band 0.5 to 5%) | 100 |
| Calcium | 1.3 | 1.4 (band 0.5 to 2.5%) | 98.1 |
| Phosphorus | 0.9 | 1 (band 0.4 to 1.6%) | 99.7 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 96.7 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 347.2 | 383.6 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 18 nutritional additives on the label
- Vitamin A 12000 IU
- Vitamin D3 1500 IU
- Vitamin E 250 IU
- Vitamin C 300 mg
- Vitamin B1 12 mg
- Vitamin B2 12 mg
- Vitamin B6 8 mg
- Vitamin B12 0.18 mg
- Niacinamide 35 mg
- Calcium-D-pantothenate 35 mg
- Biotin 0.3 mg
- Folic acid 1.2 mg
- Choline chloride 2500 mg
- Copper (protein hydrolysate chelate) 12.5 mg
- Zinc (protein hydrolysate chelate) 100 mg
- Manganese (protein hydrolysate chelate) 25 mg
- Iron (protein hydrolysate chelate) 200 mg
- Iodine (potassium iodide) 2.3 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (56.6% of the recipe mass) (voluntary) | 11.3/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% grain-free recipe: also suitable for dogs with a grain intolerance" — supported by the declared grain-free data.
9 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Manufactured in a family business in Germany (on page) | provenance | not checkable | Manufacturer assertion |
| Digestion support: blend of functional fibres (on pack) | Functional | not checkable | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on pack) | Functional | not checkable | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on pack) | Functional | not checkable | Manufacturer assertion |
| High-quality protein: fresh chicken muscle meat and additional valuable proteins (on pack) | Content | not checkable | Manufacturer assertion |
| No added artificial preservatives, colours or flavours (on pack) | Free-from | not checkable | Manufacturer assertion |
| Based on the dietary habits of wolves in the wild: for dogs of all breeds and sizes (on pack) | Content | not checkable | Manufacturer assertion |
| Refined with wild berries, roots and wild herbs (on pack) | Content | not checkable | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with a grain intolerance (on pack) | Free-from | consistent | Manufacturer assertion |
| With the cartilage building blocks glucosamine and chondroitin sulphate: as well as a combination of essential fatty acids and vitamin C (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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