Our verdict
Is Wolf of Wilderness Junior Red Meat a good dog food?
We score it 80/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids pork: the label lists pork
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.2% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 10.80% · Fat 5.80%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10.80% |
| Fat | 5.80% |
| Fibre | 0.40% |
| Ash | 2.80% |
| Moisture | 77% |
| Calcium | 0.30% |
| Phosphorus | 0.25% |
Energy: 105 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Once opened store in a cool place. Feed at room temperature.
Feeding guide
Wolf of Wilderness Junior wet food is a complete food for puppies and growing dogs. Recommended food amounts are guidelines per day; actual feeding depends on age, breed, activity levels and other circumstances. Monitor weight and adjust as required. Fresh water should be provided at all times. Feeding table by puppy's age in months (2-12) and adult weight (5-50kg) provided.
Additives declared on the label
Nutritional additives
Vitamin D3 200 IU/kg; Vitamin E 20 IU/kg; Zinc (zinc sulphate, monohydrate) 25 mg/kg; Manganese (manganese(II) sulphate, monohydrate) 1.4 mg/kg
Ingredients (21)21 of 21 percentages printed
Estimated composition
- meat 66.0%
- other 28.1%
- veg 4.1%
- supplement 1.1%
- oil 0.6%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 11.67% heart | Pork (heart) | meat · good | 11.67 | 11.7 |
| 2 | 11.67% meat | Pork | meat · medium | 11.67 | 11.7 |
| 3 | 11.67% lung | Lung | meat · medium | 11.67 | 11.7 |
| 4 | 5% liver | Pork Liver | meat · good | 5 | 5.0 |
| 5 | 28.1% broth | Cooking broth | other · medium | 28.1 | 28.1 |
| 6 | 3.2% heart | Beef Heart | meat · good | 3.2 | 3.2 |
| 7 | 3.2% meat | Beef | meat · medium | 3.2 | 3.2 |
| 8 | 3.2% liver | Beef Liver | meat · good | 3.2 | 3.2 |
| 9 | 3.2% lung | Beef lung | meat · medium | 3.2 | 3.2 |
| 10 | 3.2% rumen | Tripe | meat · medium | 3.2 | 3.2 |
| 11 | 10.0% rabbit | Rabbit | meat · good | 10 | 10.0 |
| 12 | 2.0% currants | Currant | veg · good | 2 | 2.0 |
| 13 | 2.0% blueberries | Blueberries | veg · good | 2 | 2.0 |
| 14 | 1.0% minerals | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 15 | 0.3% safflower oil | Safflower Oil | oil · good | 0.3 | 0.3 |
| 16 | 0.3% salmon oil | Salmon Oil | oil · good | 0.3 | 0.3 |
| 17 | 0.05% dandelion | Dandelion Root | veg · good | 0.05 | 0.05 |
| 18 | 0.05% nettle | Nettles | veg · good | 0.05 | 0.05 |
| 19 | 0.05% ribwort plantain | Ribwort Plantain | supplement · good | 0.05 | 0.05 |
| 20 | 0.05% yarrow | Yarrow | veg · good | 0.05 | 0.05 |
| 21 | 0.1% eggshell powder | Crushed Eggshells | supplement · good | 0.1 | 0.1 |
- 1. 11.67% heart11.67% declared11.7% estimated
- 2. 11.67% meat11.67% declared11.7% estimated
- 3. 11.67% lung11.67% declared11.7% estimated
- 4. 5% liver5% declared5.0% estimated
- 5. 28.1% broth28.1% declared28.1% estimated
- 6. 3.2% heart3.2% declared3.2% estimated
- 7. 3.2% meat3.2% declared3.2% estimated
- 8. 3.2% liver3.2% declared3.2% estimated
- 9. 3.2% lung3.2% declared3.2% estimated
- 10. 3.2% rumen3.2% declared3.2% estimated
- 11. 10.0% rabbit10% declared10.0% estimated
- 12. 2.0% currants2% declared2.0% estimated
- 13. 2.0% blueberries2% declared2.0% estimated
- 14. 1.0% minerals1% declared1.0% estimated
- 15. 0.3% safflower oil0.3% declared0.3% estimated
- 16. 0.3% salmon oil0.3% declared0.3% estimated
- 17. 0.05% dandelion0.05% declared0.05% estimated
- 18. 0.05% nettle0.05% declared0.05% estimated
- 19. 0.05% ribwort plantain0.05% declared0.05% estimated
- 20. 0.05% yarrow0.05% declared0.05% estimated
- 21. 0.1% eggshell powder0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2 reviews on this product · 3.5/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 80 out of 100. The meat content contributed +8 points and the overall quality of the ingredient list added +6.5 points. The remaining ingredients dragged the score down by -2.4 points. Being labelled nutritionally complete gave a boost of +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.47 |
| Meat share of dry matter | 83.4% | 0.096 | +8.01 |
| Oil share of dry matter | 2.7% | -0.092 | -0.25 |
| Vegetable share of dry matter | 2.8% | -0.005 | -0.01 |
| Supplement share of dry matter | 4.8% | -0.012 | -0.06 |
| Other share of dry matter | 6.3% | -0.375 | -2.38 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.47 |
| Meat share of dry matter | 83.4% | 0.096 | +8.01 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 2.7% | -0.092 | -0.25 |
| Vegetable share of dry matter | 2.8% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.8% | -0.012 | -0.06 |
| Other share of dry matter | 6.3% | -0.375 | -2.38 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | yes | -0.672 | -0.67 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 79.7
- Final score
- 80/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.8 | 47 | 100 |
| Fat | 5.8 | 25.2 | 100 |
| Calcium | 0.3 | 1.3 | 100 |
| Phosphorus | 0.25 | 1.1 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
| Energy (kcal/100g) | 105 | 456.5 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 4 nutritional additives on the label
- Vitamin D3 200 IU/kg
- Vitamin E 20 IU/kg
- Zinc (zinc sulphate, monohydrate) 25 mg/kg
- Manganese (manganese(II) sulphate, monohydrate) 1.4 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% grain-free recipe: also suitable for dogs with grain intolerance" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Suitable for dogs of all breeds and sizes (on page) | Functional | not checkable | Manufacturer assertion |
| Based on the feeding habits of wolves in the wild (on page) | Functional | not checkable | Manufacturer assertion |
| Rounded nutritional profile: for a balanced diet (on page) | Functional | not checkable | Manufacturer assertion |
| the proportion of muscle meat and other meat ingredients totals min. 66% (on page) | Content | not checkable | Manufacturer assertion |
| 100% grain-free recipe, enriched with wild berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion |
| no added artificial preservatives, colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with grain intolerance (on page) | Free-from | consistent | Manufacturer assertion |
| complete wet food for young dogs (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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