Wolf of Wilderness Junior Red Meat
Wet Pate complete High meat Clear label Full label
Is Wolf of Wilderness Junior Red Meat a good dog food?
We score it 83/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 83 out of 100. Several elements contribute to this rating, starting with the meat content, which adds +9.7. Additionally, the overall quality of the ingredient list accounts for +7, while printing percentages on the label provides +3.2. Finally, the processing format contributes an extra +2.9 to the total score.
- Recipe83
- Nutritionalhigh100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 10.80%
- Fat
- 5.80%
- Fibre
- 0.40%
- Ash
- 2.80%
- Moisture
- 77%
- Calcium
- 0.30%
- Phosphorus
- 0.25%
Energy: 105 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin D3 200 IU/kg; Vitamin E 20 IU/kg; Zinc (zinc sulphate, monohydrate) 25 mg/kg; Manganese (manganese(II) sulphate, monohydrate) 1.4 mg/kg
Storage
Once opened store in a cool place. Feed at room temperature.
Feeding guide
Wolf of Wilderness Junior wet food is a complete food for puppies and growing dogs. Recommended food amounts are guidelines per day; actual feeding depends on age, breed, activity levels and other circumstances. Monitor weight and adjust as required. Fresh water should be provided at all times. Feeding table by puppy's age in months (2-12) and adult weight (5-50kg) provided.
Reviews
2 reviews on this product · 3.5/5
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids pork: the label lists pork
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.2% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (21)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 11.67% heart | Pork (heart) | meat | good | 11.67 | 11.7 |
| 2 | 11.67% meat | Pork | meat | medium | 11.67 | 11.7 |
| 3 | 11.67% lung | Lung | meat | medium | 11.67 | 11.7 |
| 4 | 5% liver | Pork Liver | meat | good | 5 | 5.0 |
| 5 | 28.1% broth | Cooking broth | other | medium | 28.1 | 28.1 |
| 6 | 3.2% heart | Beef Heart | meat | good | 3.2 | 3.2 |
| 7 | 3.2% meat | Beef | meat | medium | 3.2 | 3.2 |
| 8 | 3.2% liver | Beef Liver | meat | good | 3.2 | 3.2 |
| 9 | 3.2% lung | Beef lung | meat | medium | 3.2 | 3.2 |
| 10 | 3.2% rumen | Tripe | meat | medium | 3.2 | 3.2 |
| 11 | 10.0% rabbit | Rabbit | meat | good | 10 | 10.0 |
| 12 | 2.0% currants | Currant | veg | good | 2 | 2.0 |
| 13 | 2.0% blueberries | Blueberries | veg | good | 2 | 2.0 |
| 14 | 1.0% minerals | Vitamins and minerals | supplement | medium | 1 | 1.0 |
| 15 | 0.3% safflower oil | Safflower Oil | oil | good | 0.3 | 0.3 |
| 16 | 0.3% salmon oil | Salmon Oil | oil | good | 0.3 | 0.3 |
| 17 | 0.05% dandelion | Dandelion Root | veg | good | 0.05 | 0.05 |
| 18 | 0.05% nettle | Nettles | veg | good | 0.05 | 0.05 |
| 19 | 0.05% ribwort plantain | Plantain | veg | good | 0.05 | 0.05 |
| 20 | 0.05% yarrow | Yarrow | veg | good | 0.05 | 0.05 |
| 21 | 0.1% eggshell powder | Crushed Eggshells | supplement | good | 0.1 | 0.1 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.98 |
| Meat share of dry matter | 83.5% | 0.116 | +9.69 |
| Oil share of dry matter | 2.7% | -0.088 | -0.24 |
| Vegetable share of dry matter | 2.8% | -0.002 | -0.01 |
| Supplement share of dry matter | 4.6% | -0.009 | -0.04 |
| Other share of dry matter | 6.4% | -0.371 | -2.36 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 83.5 | -0.073 | -6.13 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.98 |
| Meat share of dry matter | 83.5% | 0.116 | +9.69 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 2.7% | -0.088 | -0.24 |
| Vegetable share of dry matter | 2.8% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 4.6% | -0.009 | -0.04 |
| Other share of dry matter | 6.4% | -0.371 | -2.36 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 83.5 | -0.073 | -6.13 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.16
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 82.7
- Final score
- 83/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.8 | 47 | 100 |
| Fat | 5.8 | 25.2 | 100 |
| Calcium | 0.3 | 1.3 | 100 |
| Phosphorus | 0.25 | 1.1 | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 | 100 |
| Energy (kcal/100g) | 105 | 456.5 | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Suitable for dogs of all breeds and sizes (on page) | Functional | Manufacturer assertion |
| Based on the feeding habits of wolves in the wild (on page) | Functional | Manufacturer assertion |
| Rounded nutritional profile: for a balanced diet (on page) | Functional | Manufacturer assertion |
| the proportion of muscle meat and other meat ingredients totals min. 66% (on page) | Content | Manufacturer assertion |
| 100% grain-free recipe, enriched with wild berries, roots and wild herbs (on page) | Content | Manufacturer assertion |
| no added artificial preservatives, colours or flavours (on page) | Free-from | Manufacturer assertion |
| 100% grain-free recipe: also suitable for dogs with grain intolerance (on page) | Free-from | Manufacturer assertion |
| complete wet food for young dogs (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Wolf of Wilderness
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Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
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