Wolf of Wilderness Adult Expedition Steep Journey - Poultry with Lamb
Wet Chunks · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Adult Expedition Steep Journey - Poultry with Lamb a good dog food?
We score it 78/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids turkey: the label lists poultry
- Your dog avoids lamb: the label lists lamb
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 29.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 10% · Fat 6.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10% |
| Fat | 6.50% |
| Fibre | 0.30% |
| Ash | 2.10% |
| Moisture | 77.80% |
| Calcium | 0.48% |
| Phosphorus | 0.27% |
Energy: 112 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in the refrigerator after opening. Feed at room temperature.
Feeding guide
Feed according to the dog's weight and activity level; quantities should be adapted to individual requirements to maintain optimum body weight. Always provide fresh drinking water. For Steep Journey - Poultry with Lamb: 1kg 90g/100g/120g, 3kg 200g/230g/275g, 5kg 295g/340g/400g, 10kg 495g/570g/675g, 20kg 830g/960g/1135g, 30kg 1125g/1305g/1540g, 40kg 1395g/1615g/1910g, 50kg 1650g/1910g/2260g, 60kg 1895g/2190g/2590g, 80kg 2350g/2720g/3215g for low, medium and increased activity respectively.
Additives declared on the label
Nutritional additives
Vitamin D3 280 IU; vitamin E 35 IU; biotin 210µg; zinc (as zinc sulphate, monohydrate) 21mg; manganese (as manganese (II) sulphate, monohydrate) 0.8mg; copper (as copper (II) sulphate, anhydrous) 1.8mg; iodine (as calcium iodate, anhydrous) 1.4mg
Ingredients (13)13 of 13 percentages printed
Estimated composition
- meat 66.0%
- other 30.7%
- veg 2.2%
- supplement 1.0%
- fibre 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 18.67% meat | Poultry | meat · medium | 18.67 | 18.7 |
| 2 | 18.67% stomachs | Stomach | meat · medium | 18.67 | 18.7 |
| 3 | 18.67% skin | Skin | meat · medium | 18.67 | 18.7 |
| 4 | 30.7% broth | Cooking broth | other · medium | 30.7 | 30.7 |
| 5 | 10 % lamb | Lamb | meat · medium | 10 | 10.0 |
| 6 | 1% blueberries | Blueberries | veg · good | 1 | 1.0 |
| 7 | 1% cranberries | Cranberries | veg · good | 1 | 1.0 |
| 8 | 1% minerals | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 9 | 0.05% dandelion root | Dandelion Root | veg · good | 0.05 | 0.05 |
| 10 | 0.05% nettle | Nettles | veg · good | 0.05 | 0.05 |
| 11 | 0.05% ribwort | Ribwort | veg · good | 0.05 | 0.05 |
| 12 | 0.05% yarrow | Yarrow | veg · good | 0.05 | 0.05 |
| 13 | 0.1% inulin | Inulin | fibre · good | 0.1 | 0.1 |
- 1. 18.67% meat18.67% declared18.7% estimated
- 2. 18.67% stomachs18.67% declared18.7% estimated
- 3. 18.67% skin18.67% declared18.7% estimated
- 4. 30.7% broth30.7% declared30.7% estimated
- 5. 10 % lamb10% declared10.0% estimated
- 6. 1% blueberries1% declared1.0% estimated
- 7. 1% cranberries1% declared1.0% estimated
- 8. 1% minerals1% declared1.0% estimated
- 9. 0.05% dandelion root0.05% declared0.05% estimated
- 10. 0.05% nettle0.05% declared0.05% estimated
- 11. 0.05% ribwort0.05% declared0.05% estimated
- 12. 0.05% yarrow0.05% declared0.05% estimated
- 13. 0.1% inulin0.1% declared0.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
36 reviews on this product · 4.4/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 78 out of 100. The meat content contributed +8.3 points and the overall quality of the ingredient list added +4.6 points. The remaining ingredients dragged the score down by -2.7 points. Being labelled nutritionally complete gave a boost of +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.61 |
| Meat share of dry matter | 86.5% | 0.096 | +8.31 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Other share of dry matter | 7.2% | -0.375 | -2.69 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.61 |
| Meat share of dry matter | 86.5% | 0.096 | +8.31 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 1.5% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.3% | -0.012 | -0.05 |
| Other share of dry matter | 7.2% | -0.375 | -2.69 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 78.1
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10 | 45 (band 22.702702702702698 to 40%) | 100 |
| Fat | 6.5 | 29.3 (band 6.936936936936935 to 20%) | 100 |
| Fibre | 0.3 | 1.4 (band 0.5 to 5%) | 81.4 |
| Calcium | 0.48 | 2.2 (band 0.6306306306306305 to 2.5%) | 100 |
| Phosphorus | 0.27 | 1.2 (band 0.5045045045045045 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.8 | 1.8 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 112 | 504.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 7 nutritional additives on the label
- Vitamin D3 280 IU
- vitamin E 35 IU
- biotin 210µg
- zinc (as zinc sulphate, monohydrate) 21mg
- manganese (as manganese (II) sulphate, monohydrate) 0.8mg
- copper (as copper (II) sulphate, anhydrous) 1.8mg
- iodine (as calcium iodate, anhydrous) 1.4mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 3 checkable claims: 3 consistent, 0 contradicted.
Consistent with the label
- "High-quality protein: min. 66% total proportion of muscle meat and other animal ingredients" — supported by the declared high protein data.
- "Complete and 100% grain-free wet dog food with fresh poultry." — supported by the declared complete and balanced data.
- "100% grain-free recipe: suitable for dogs that suffer from grain intolerance" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| It helps to support the digestive system. (on page) | Functional | not checkable | Manufacturer assertion source |
| With biotin & zinc: helps to support skin and fur (on page) | Functional | not checkable | Manufacturer assertion source |
| High-quality protein: min. 66% total proportion of muscle meat and other animal ingredients (on page) | High/low level | consistent | Manufacturer assertion source |
| no added artificial preservatives, colours or flavourings (on page) | Free-from | not checkable | Manufacturer assertion source |
| refined with wild berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion source |
| Complete and 100% grain-free wet dog food with fresh poultry. (on page) | Content | consistent | Manufacturer assertion source |
| 100% grain-free recipe: suitable for dogs that suffer from grain intolerance (on page) | Free-from | consistent | Manufacturer assertion source |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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