Wolf of Wilderness Adult Wild Hills Duck - Grain-Free
Dry Extruded · completeHigh meatClear label
Our verdict
Is Wolf of Wilderness Adult Wild Hills Duck - Grain-Free a good dog food?
We score it 71/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids pork: the label lists hydrolysed pork
- Your dog avoids duck: the label lists dried duck protein
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 3% |
| Ash | 9% |
| Calcium | 1.50% |
| Phosphorus | 1.30% |
Energy: 364 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place away from sunlight.
Feeding guide
When switching to the new recipe, replace 1/4 of the old food with 1/4 of the new food every 3 days. Feeding recommendation per day by adult weight and activity level (Low/Medium/High g/day): 1kg=25/30/35, 3kg=60/70/80, 5kg=85/100/120, 10kg=145/170/200, 20kg=245/285/340, 30kg=335/390/460, 40kg=415/480/570, 50kg=490/570/670, 60kg=565/650/770, 80kg=700/810/955. Always provide fresh drinking water.
Additives declared on the label
Nutritional additives
Vitamin A (12,000 IU/kg); Vitamin D3 (1,500 IU/kg); Vitamin E (250 mg/kg); Vitamin C (100 mg/kg); Vitamin B1 (12 mg/kg); Vitamin B2 (12 mg/kg); Vitamin B6 (8 mg/kg); Vitamin B12 (0.18 mg/kg); Niacinamide (35 mg/kg); Calcium-D-pantothenate (35 mg/kg); Biotin (0.3 mg/kg); Folic acid (1.2 mg/kg); Choline chloride (2000 mg/kg); Copper [cupric(II)-protein hydrolysate chelate] (12.5 mg/kg); Zinc [protein hydrolysate zinc chelate] (100 mg/kg); Manganese [protein hydrolysate manganous chelate] (30 mg/kg); Iron [ferrous(II)-protein hydrolysate chelate] (200 mg/kg); Iodine [potassium iodide] (2.3 mg/kg)
Technological additives
Antioxidants
Ingredients (60)2% of the recipe is estimated
Estimated composition
- meat 78.9%
- oil 16.8%
- fibre 2.0%
- veg 1.3%
- supplement 0.4%
- herb 0.2%
- carb 0.1%
- additive 0.1%
- unknown 0.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh chicken meat (41%) | Chicken | meat · medium | 41 | 41.0 |
| 2 | dried pieces of potato | Potatoes | carb · medium | - | 0.06 |
| 3 | dried duck protein (10%) | Dried Duck Protein | meat · good | 10 | 10.0 |
| 4 | poultry protein | Dehydrated Poultry Proteins | meat · good | - | 0.06 |
| 5 | partially dried | unmatched | - | - | 0.06 |
| 6 | hydrolysed | Hydrolysed Pork | meat · medium | - | 0.06 |
| 7 | dried beet pulp | Beet Pulp | fibre · medium | - | 0.06 |
| 8 | linseed | Linseed | veg · good | - | 0.05 |
| 9 | poultry fat | Poultry Fat | oil · medium | - | 0.05 |
| 10 | dried brewer's yeast | Brewer's Yeast | supplement · good | - | 0.05 |
| 11 | sodium chloride | Salt | additive · poor | - | 0.05 |
| 12 | monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 0.05 |
| 13 | dried egg | Dried Egg | meat · medium | - | 0.05 |
| 14 | dried fruits of the forest mixed berries | Mixed Berries | veg · good | - | 0.05 |
| 15 | 0.3%: cranberries | Cranberries | veg · good | 0.3 | 0.3 |
| 16 | blackcurrants | Blackcurrant | veg · good | - | 0.05 |
| 17 | raspberries | Raspberries | veg · good | - | 0.05 |
| 18 | elderberries | Dried Elderberries | veg · good | - | 0.05 |
| 19 | dried herbs | Herbs | veg · medium | - | 0.05 |
| 20 | 0.2%: mugwort | Mugwort | herb · medium | 0.2 | 0.2 |
| 21 | St. John's wort | St. John's Wort | veg · medium | - | 0.05 |
| 22 | nettle leaves | Nettles | veg · good | - | 0.05 |
| 23 | camomile | Chamomile | veg · good | - | 0.05 |
| 24 | common yarrow | Yarrow | veg · good | - | 0.04 |
| 25 | coltsfoot | Coltsfoot | veg · medium | - | 0.04 |
| 26 | dandelion root | Dandelion Root | veg · good | - | 0.04 |
| 27 | dried yeast extract | Yeast | supplement · good | - | 0.04 |
| 28 | 0.2% beta-glucanes and mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | 0.2 | 0.2 |
| 29 | dried apple | Apples | veg · good | - | 0.04 |
| 30 | chicory inulin (0.1%) | Inulin | fibre · good | 0.1 | 0.1 |
| 31 | 8.33% salmon oil | Salmon Oil | oil · good | 8.33 | 8.3 |
| 32 | 8.33% sunflower oil | Sunflower oil | oil · good | 8.33 | 8.3 |
| 33 | 8.33% Fresh chicken meat | Chicken | meat · medium | 8.33 | 8.3 |
| 34 | potato flakes | Potatoes | carb · medium | - | 0.04 |
| 35 | chicken protein (15.4%) | Dried chicken protein | meat · good | 15.4 | 15.4 |
| 36 | pea protein | Pea protein | carb · medium | - | 0.04 |
| 37 | poultry fat | Poultry Fat | oil · medium | - | 0.04 |
| 38 | duck protein (4%) | Dried Duck Protein | meat · good | 4 | 4.0 |
| 39 | dried beet pulp | Beet Pulp | fibre · medium | - | 0.04 |
| 40 | linseed | Linseed | veg · good | - | 0.04 |
| 41 | apple pomace (1.8%) | Apple Fibre | fibre · medium | 1.8 | 1.8 |
| 42 | sodium chloride | Salt | additive · poor | - | 0.04 |
| 43 | monocalcium phosphate | Monocalcium phosphate | supplement · good | - | 0.04 |
| 44 | total 0.3%: cranberries | Cranberries | veg · good | - | 0.04 |
| 45 | blackcurrant | Blackcurrant | veg · good | - | 0.04 |
| 46 | elderberries | Dried Elderberries | veg · good | - | 0.03 |
| 47 | raspberries | Raspberries | veg · good | - | 0.03 |
| 48 | yeast cell walls | Yeast | supplement · good | - | 0.03 |
| 49 | a source of beta-glucans and mannan-oligosaccharides | Beta-Glucans | supplement · good | - | 0.03 |
| 50 | salmon oil | Salmon Oil | oil · good | - | 0.03 |
| 51 | sunflower oil | Sunflower oil | oil · good | - | 0.03 |
| 52 | chicory inulin | Inulin | fibre · good | - | 0.03 |
| 53 | dried wild herbs | Wild Herbs | veg · good | - | 0.03 |
| 54 | 0.03% yarrow | Yarrow | veg · good | 0.03 | 0.03 |
| 55 | 0.03% dandelion herb | Dandelion Root | veg · good | 0.03 | 0.03 |
| 56 | 0.03% dandelion root | Dandelion Root | veg · good | 0.03 | 0.03 |
| 57 | 0.03% camomile | Chamomile | veg · good | 0.03 | 0.03 |
| 58 | 0.03% nettle | Nettles | veg · good | 0.03 | 0.03 |
| 59 | 0.03% plantain leaves | Plantain | veg · good | 0.03 | 0.03 |
| 60 | 0.03% St. John's wort | St. John's Wort | veg · medium | 0.03 | 0.03 |
- 1. Fresh chicken meat (41%)41% declared41.0% estimated
- 2. dried pieces of potato0.06% estimated
- 3. dried duck protein (10%)10% declared10.0% estimated
- 4. poultry protein0.06% estimated
- 5. partially dried0.06% estimated
- 6. hydrolysed0.06% estimated
- 7. dried beet pulp0.06% estimated
- 8. linseed0.05% estimated
- 9. poultry fat0.05% estimated
- 10. dried brewer's yeast0.05% estimated
- 11. sodium chloride0.05% estimated
- 12. monocalcium phosphate0.05% estimated
- 13. dried egg0.05% estimated
- 14. dried fruits of the forest mixed berries0.05% estimated
- 15. 0.3%: cranberries0.3% declared0.3% estimated
- 16. blackcurrants0.05% estimated
- 17. raspberries0.05% estimated
- 18. elderberries0.05% estimated
- 19. dried herbs0.05% estimated
- 20. 0.2%: mugwort0.2% declared0.2% estimated
- 21. St. John's wort0.05% estimated
- 22. nettle leaves0.05% estimated
- 23. camomile0.05% estimated
- 24. common yarrow0.04% estimated
- 25. coltsfoot0.04% estimated
- 26. dandelion root0.04% estimated
- 27. dried yeast extract0.04% estimated
- 28. 0.2% beta-glucanes and mannan-oligosaccharides0.2% declared0.2% estimated
- 29. dried apple0.04% estimated
- 30. chicory inulin (0.1%)0.1% declared0.1% estimated
- 31. 8.33% salmon oil8.33% declared8.3% estimated
- 32. 8.33% sunflower oil8.33% declared8.3% estimated
- 33. 8.33% Fresh chicken meat8.33% declared8.3% estimated
- 34. potato flakes0.04% estimated
- 35. chicken protein (15.4%)15.4% declared15.4% estimated
- 36. pea protein0.04% estimated
- 37. poultry fat0.04% estimated
- 38. duck protein (4%)4% declared4.0% estimated
- 39. dried beet pulp0.04% estimated
- 40. linseed0.04% estimated
- 41. apple pomace (1.8%)1.8% declared1.8% estimated
- 42. sodium chloride0.04% estimated
- 43. monocalcium phosphate0.04% estimated
- 44. total 0.3%: cranberries0.04% estimated
- 45. blackcurrant0.04% estimated
- 46. elderberries0.03% estimated
- 47. raspberries0.03% estimated
- 48. yeast cell walls0.03% estimated
- 49. a source of beta-glucans and mannan-oligosaccharides0.03% estimated
- 50. salmon oil0.03% estimated
- 51. sunflower oil0.03% estimated
- 52. chicory inulin0.03% estimated
- 53. dried wild herbs0.03% estimated
- 54. 0.03% yarrow0.03% declared0.03% estimated
- 55. 0.03% dandelion herb0.03% declared0.03% estimated
- 56. 0.03% dandelion root0.03% declared0.03% estimated
- 57. 0.03% camomile0.03% declared0.03% estimated
- 58. 0.03% nettle0.03% declared0.03% estimated
- 59. 0.03% plantain leaves0.03% declared0.03% estimated
- 60. 0.03% St. John's wort0.03% declared0.03% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Wolf of Wilderness
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
2,288 reviews on this product · 4.5/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall ingredient quality contributed +7.1 points, while the processing format had a noticeable effect at -6.7. The meat content added +6.5 points, and the oil and fat content brought the score down by -2.5. Together these factors give a total score of 71 out of 100.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.12 |
| Meat share of dry matter | 67.4% | 0.096 | +6.47 |
| Carb share of dry matter | 0.2% | -0.115 | -0.02 |
| Oil share of dry matter | 27.4% | -0.092 | -2.53 |
| Additive share of dry matter | 0.1% | 0.163 | +0.02 |
| Supplement share of dry matter | 0.7% | -0.012 | -0.01 |
| Recipe graded poor | 0.1% | -0.065 | -0.01 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Undeclared quantities | 1.8% | -0.106 | -0.19 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -0.11 | 0.222 | -0.02 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.12 |
| Meat share of dry matter | 67.4% | 0.096 | +6.47 |
| Carb share of dry matter | 0.2% | -0.115 | -0.02 |
| Oil share of dry matter | 27.4% | -0.092 | -2.53 |
| Vegetable share of dry matter | 0.8% | -0.005 | -0.00 |
| Additive share of dry matter | 0.1% | 0.163 | +0.02 |
| Supplement share of dry matter | 0.7% | -0.012 | -0.01 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | -0.00 |
| Recipe graded poor | 0.1% | -0.065 | -0.01 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 2 | -0.876 | -1.75 |
| Largest single poor ingredient | 0.1% | 0.060 | +0.00 |
| Undeclared quantities | 1.8% | -0.106 | -0.19 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.11 | 0.222 | -0.02 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 71.4
- Final score
- 71/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.6 (band 18.099447513812155 to 40%) | 96.1 |
| Fat | 14 | 15.5 (band 5.530386740331492 to 20%) | 100 |
| Fibre | 3 | 3.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.7 (band 0.5027624309392266 to 2.5%) | 100 |
| Phosphorus | 1.3 | 1.4 (band 0.4022099447513813 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.2 | 1.2 (band 1 to 2%) | 79.2 |
| Energy (kcal/100g) | 364 | 402.2 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 18 nutritional additives on the label
- Vitamin A (12,000 IU/kg)
- Vitamin D3 (1,500 IU/kg)
- Vitamin E (250 mg/kg)
- Vitamin C (100 mg/kg)
- Vitamin B1 (12 mg/kg)
- Vitamin B2 (12 mg/kg)
- Vitamin B6 (8 mg/kg)
- Vitamin B12 (0.18 mg/kg)
- Niacinamide (35 mg/kg)
- Calcium-D-pantothenate (35 mg/kg)
- Biotin (0.3 mg/kg)
- Folic acid (1.2 mg/kg)
- Choline chloride (2000 mg/kg)
- Copper [cupric(II)-protein hydrolysate chelate] (12.5 mg/kg)
- Zinc [protein hydrolysate zinc chelate] (100 mg/kg)
- Manganese [protein hydrolysate manganous chelate] (30 mg/kg)
- Iron [ferrous(II)-protein hydrolysate chelate] (200 mg/kg)
- Iodine [potassium iodide] (2.3 mg/kg)
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (98.2% of the recipe mass) (voluntary) | 19.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% grain-free recipe" — supported by the declared grain-free data.
9 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Species-appropriate dry food for dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Digestion support: blend of functional fibres (on page) | Functional | not checkable | Manufacturer assertion |
| Intestinal balance and natural immune defenses support: beta-glucans and MOS (on page) | Functional | not checkable | Manufacturer assertion |
| Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on page) | Functional | not checkable | Manufacturer assertion |
| 100% grain-free recipe (on pack) | Free-from | consistent | Manufacturer assertion |
| Refined with wild berries, roots and wild herbs (on page) | Content | not checkable | Manufacturer assertion |
| With valuable meat protein and fresh meat (on page) | Content | not checkable | Manufacturer assertion |
| Enriched with berries and herbs (on page) | Content | not checkable | Manufacturer assertion |
| Without added artificial preservatives, colourants or flavourings (on page) | Free-from | not checkable | Manufacturer assertion |
| High-quality protein: min. 25% fresh chicken muscle meat and valuable duck protein (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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