Wolf of Wilderness Adult Wild Hills Duck - Grain-Free

Dry Extruded complete High meat Clear label Full label

72out of 100

Good

our rating

Is Wolf of Wilderness Adult Wild Hills Duck - Grain-Free a good dog food?

We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 72 out of one hundred. The meat content contributed +7.8 to this total, alongside the overall quality of the ingredient list which added +7.7. However, the processing format brought a deduction of -7, while printing percentages on the label provided a further addition of +3.2.

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

Recipe
72
Nutritionalmedium
96
Transparency
60
Safety
100
Evidencelimited
33

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Estimated composition

meat78.9%

oil16.8%

fibre2.0%

veg1.3%

supplement0.4%

unknown0.3%

carb0.1%

additive0.1%

Typical analysis (as fed)

Protein: 25%
Fat: 14%
Fibre: 3%
Ash: 9%
Calcium: 1.50%
Phosphorus: 1.30%

Energy: 364 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin A (12,000 IU/kg); Vitamin D3 (1,500 IU/kg); Vitamin E (250 mg/kg); Vitamin C (100 mg/kg); Vitamin B1 (12 mg/kg); Vitamin B2 (12 mg/kg); Vitamin B6 (8 mg/kg); Vitamin B12 (0.18 mg/kg); Niacinamide (35 mg/kg); Calcium-D-pantothenate (35 mg/kg); Biotin (0.3 mg/kg); Folic acid (1.2 mg/kg); Choline chloride (2000 mg/kg); Copper [cupric(II)-protein hydrolysate chelate] (12.5 mg/kg); Zinc [protein hydrolysate zinc chelate] (100 mg/kg); Manganese [protein hydrolysate manganous chelate] (30 mg/kg); Iron [ferrous(II)-protein hydrolysate chelate] (200 mg/kg); Iodine [potassium iodide] (2.3 mg/kg)

Technological additives

Antioxidants

Storage

Store in a cool, dry place away from sunlight.

Feeding guide

When switching to the new recipe, replace 1/4 of the old food with 1/4 of the new food every 3 days. Feeding recommendation per day by adult weight and activity level (Low/Medium/High g/day): 1kg=25/30/35, 3kg=60/70/80, 5kg=85/100/120, 10kg=145/170/200, 20kg=245/285/340, 30kg=335/390/460, 40kg=415/480/570, 50kg=490/570/670, 60kg=565/650/770, 80kg=700/810/955. Always provide fresh drinking water.

Reviews

2,288 reviews on this product · 4.5/5

Who is this food for?

Suits

Labelled by the manufacturer for adult dogs
Grain-free: no grain ingredients listed
Doesn't list beef, lamb, venison as ingredients

Consider something else if:

Your dog avoids chicken: the label lists chicken
Your dog avoids turkey: the label lists dehydrated poultry proteins
Your dog avoids fish: the label lists salmon oil
Your dog avoids pork: the label lists hydrolysed pork
Your dog avoids duck: the label lists dried duck protein
You want a single-protein recipe: this one lists more than one animal protein

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (60)

#	As declared	Matched	Category	Tier	Declared %	Est. %
1	Fresh chicken meat (41%)	Chicken	meat	medium	41	41.0
2	dried pieces of potato	Potatoes	carb	medium	-	0.06
3	dried duck protein (10%)	Dried Duck Protein	meat	good	10	10.0
4	poultry protein	Dehydrated Poultry Proteins	meat	good	-	0.06
5	partially dried	unmatched	-	-	-	0.06
6	hydrolysed	Hydrolysed Pork	meat	medium	-	0.06
7	dried beet pulp	Beet Pulp	fibre	medium	-	0.06
8	linseed	Linseed	veg	good	-	0.05
9	poultry fat	Poultry Fat	oil	medium	-	0.05
10	dried brewer's yeast	Brewer's Yeast	supplement	good	-	0.05
11	sodium chloride	Salt	additive	poor	-	0.05
12	monocalcium phosphate	Monocalcium phosphate	supplement	good	-	0.05
13	dried egg	Dried Egg	meat	medium	-	0.05
14	dried fruits of the forest mixed berries	Mixed Berries	veg	good	-	0.05
15	0.3%: cranberries	Cranberries	veg	good	0.3	0.3
16	blackcurrants	Blackcurrant	veg	good	-	0.05
17	raspberries	Raspberries	veg	good	-	0.05
18	elderberries	Dried Elderberries	veg	good	-	0.05
19	dried herbs	Herbs	veg	medium	-	0.05
20	0.2%: mugwort	unmatched	-	-	0.2	0.2
21	St. John's wort	St. John's Wort	veg	medium	-	0.05
22	nettle leaves	Nettles	veg	good	-	0.05
23	camomile	Chamomile	veg	good	-	0.05
24	common yarrow	Yarrow	veg	good	-	0.04
25	coltsfoot	Coltsfoot	veg	medium	-	0.04
26	dandelion root	Dandelion Root	veg	good	-	0.04
27	dried yeast extract	Yeast	supplement	good	-	0.04
28	0.2% beta-glucanes and mannan-oligosaccharides	Mannanoligosaccharides	supplement	good	0.2	0.2
29	dried apple	Apples	veg	good	-	0.04
30	chicory inulin (0.1%)	Inulin	fibre	good	0.1	0.1
31	8.33% salmon oil	Salmon Oil	oil	good	8.33	8.3
32	8.33% sunflower oil	Sunflower oil	oil	good	8.33	8.3
33	8.33% Fresh chicken meat	Chicken	meat	medium	8.33	8.3
34	potato flakes	Potatoes	carb	medium	-	0.04
35	chicken protein (15.4%)	Dried chicken protein	meat	good	15.4	15.4
36	pea protein	Pea protein	carb	medium	-	0.04
37	poultry fat	Poultry Fat	oil	medium	-	0.04
38	duck protein (4%)	Dried Duck Protein	meat	good	4	4.0
39	dried beet pulp	Beet Pulp	fibre	medium	-	0.04
40	linseed	Linseed	veg	good	-	0.04
41	apple pomace (1.8%)	Apple Fibre	fibre	medium	1.8	1.8
42	sodium chloride	Salt	additive	poor	-	0.04
43	monocalcium phosphate	Monocalcium phosphate	supplement	good	-	0.04
44	total 0.3%: cranberries	Cranberries	veg	good	-	0.04
45	blackcurrant	Blackcurrant	veg	good	-	0.04
46	elderberries	Dried Elderberries	veg	good	-	0.03
47	raspberries	Raspberries	veg	good	-	0.03
48	yeast cell walls	Yeast	supplement	good	-	0.03
49	a source of beta-glucans and mannan-oligosaccharides	Beta-Glucans	supplement	good	-	0.03
50	salmon oil	Salmon Oil	oil	good	-	0.03
51	sunflower oil	Sunflower oil	oil	good	-	0.03
52	chicory inulin	Inulin	fibre	good	-	0.03
53	dried wild herbs	Herbs	veg	medium	-	0.03
54	0.03% yarrow	Yarrow	veg	good	0.03	0.03
55	0.03% dandelion herb	Dandelion Root	veg	good	0.03	0.03
56	0.03% dandelion root	Dandelion Root	veg	good	0.03	0.03
57	0.03% camomile	Chamomile	veg	good	0.03	0.03
58	0.03% nettle	Nettles	veg	good	0.03	0.03
59	0.03% plantain leaves	Plantain	veg	good	0.03	0.03
60	0.03% St. John's wort	St. John's Wort	veg	medium	0.03	0.03

Brand

Website: https://www.zooplus.co.uk/shop/wolf_of_wilderness

Trust and provenance

Recall history: No recalls recorded in our database
Label data last checked: 2026-09-15
Scored with: Model v2 (methodology)
Product page: www.zooplus.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.8	9.915	+7.70
Meat share of dry matter	67.6%	0.116	+7.84
Carb share of dry matter	0.2%	-0.113	-0.02
Oil share of dry matter	27.4%	-0.088	-2.42
Additive share of dry matter	0.1%	0.177	+0.02
Supplement share of dry matter	0.7%	-0.009	-0.01
Number of poor ingredients	2	-0.868	-1.74
Undeclared quantities	1.8%	-0.131	-0.24
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Meat share × printed percentages	67.6	-0.073	-4.96
Additive penalty	-0.11	0.236	-0.03
Processing multiplier	1.00	32.336	+32.34
Processing: Dry Extruded	yes	-6.996	-7.00

Show all 40 components

Component	Input	Coefficient	Contribution
Base score	-	32.336	+32.34
Average ingredient quality	0.8	9.915	+7.70
Meat share of dry matter	67.6%	0.116	+7.84
Carb share of dry matter	0.2%	-0.113	-0.02
Oil share of dry matter	27.4%	-0.088	-2.42
Vegetable share of dry matter	0.8%	-0.002	-0.00
Additive share of dry matter	0.1%	0.177	+0.02
Supplement share of dry matter	0.7%	-0.009	-0.01
Other share of dry matter	0.0%	-0.371	+0.00
Unrecognised share of dry matter	0.2%	-0.022	-0.00
Recipe graded poor	0.1%	-0.045	-0.00
Poor-quality meat in recipe	0.0%	-0.182	+0.00
Number of poor ingredients	2	-0.868	-1.74
Largest single poor ingredient	0.1%	0.056	+0.00
Undeclared quantities	1.8%	-0.131	-0.24
Prints ingredient percentages	yes	3.194	+3.19
Complete diet	yes	1.703	+1.70
Frozen or chilled fresh	no	11.440	+0.00
High meat (30%+ of dry matter)	yes	-0.506	-0.51
Low meat (under 10% of dry matter)	no	-1.988	+0.00
High carb and low meat	no	-1.250	+0.00
Meat share × printed percentages	67.6	-0.073	-4.96
Meat share × fresh	0.0	-0.339	+0.00
Fresh × high meat	0.0	16.475	+0.00
Additive penalty	-0.11	0.236	-0.03
Processing multiplier	1.00	32.336	+32.34
Processing: Raw	no	13.322	+0.00
Processing: Fresh Chilled	no	7.712	+0.00
Processing: Fresh Frozen	no	6.583	+0.00
Processing: Fresh Refrigerated	no	4.857	+0.00
Processing: Fresh Shelf	no	0.072	+0.00
Processing: Dry Freeze Dried	no	11.127	+0.00
Processing: Dry Air Dried	no	9.320	+0.00
Processing: Dry Cold Pressed	no	4.569	+0.00
Processing: Dry Baked	no	-2.321	+0.00
Processing: Dry Extruded	yes	-6.996	-7.00
Processing: Dry Semi Moist	no	-6.833	+0.00
Processing: Dry Muesli	no	-10.711	+0.00
Processing: Wet Pate	no	2.935	+0.00
Processing: Wet Chunks	no	2.292	+0.00

Processing-type offset: -0.01
Additives declared on label: +2 transparency bonus
Nearly all quantities printed on label: +2 full-disclosure bonus
Subtotal: 72.2
Final score: 72/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

Nutrient	As fed (label)	Dry matter (scored)	Score
Protein	25	27.2 (band 18 to 40%)	95
Fat	14	15.2 (band 5.5 to 20%)	100
Fibre	3	3.3 (band 0.5 to 5%)	100
Calcium	1.5	1.6 (band 0.5 to 2.5%)	100
Phosphorus	1.3	1.4 (band 0.4 to 1.6%)	100
Calcium:phosphorus ratio	1.2	1.2 (band 1 to 2%)	79.2
Energy (kcal/100g)	364	395.7	100

Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

Item	Points
✓ Ingredient list on the label (mandatory)	10/10
✓ Printed percentages on the label (98.2% of the recipe mass) (voluntary)	19.6/20
✗ Analytical constituents declared (mandatory) - not on file	0/15
✓ Additives declared (mandatory)	10/10
✓ Energy value declared (voluntary)	5/5
✓ Complete/complementary designation (mandatory)	5/5
✓ Feeding guidance given (mandatory)	10/10
✓ Manufacturer identity and address (mandatory)	5/10
✓ Country of manufacture stated (voluntary)	10/10
✗ Batch and date labelling (mandatory) - not on file	0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

Claim	Type	Substantiation
Species-appropriate dry food for dogs (on page)	Functional	Manufacturer assertion
Digestion support: blend of functional fibres (on page)	Functional	Manufacturer assertion
Intestinal balance and natural immune defenses support: beta-glucans and MOS (on page)	Functional	Manufacturer assertion
Maintenance of optimal body weight and stable metabolism: moderate energy and fat content (on page)	Functional	Manufacturer assertion
100% grain-free recipe (on pack)	Free-from	Manufacturer assertion
Refined with wild berries, roots and wild herbs (on page)	Content	Manufacturer assertion
With valuable meat protein and fresh meat (on page)	Content	Manufacturer assertion
Enriched with berries and herbs (on page)	Content	Manufacturer assertion
Without added artificial preservatives, colourants or flavourings (on page)	Free-from	Manufacturer assertion
High-quality protein: min. 25% fresh chicken muscle meat and valuable duck protein (on page)	Content	Manufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

Other products from Wolf of Wilderness

Mini RAW Freeze-dried Snacks Salmon Filletcomplementary

Dry Freeze DriedHigh meatClear labelFull label

Adult High Valley - Beef85

Wet PateHigh meatClear labelFull label

Junior Wild Hills - Duck & Veal85

Wet PateHigh meatClear labelFull label

Junior Red Meat83

Wet PateHigh meatClear labelFull label

Alternatives to Adult Wild Hills Duck - Grain-Free

Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.