Our verdict
Is Winner Energy a good dog food?
We score it 48/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for dogs of all life stages, with maize, meat meal and dried chicken protein as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids turkey: the label lists poultry
- Your dog avoids grain: the label lists maize / corn
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 28% · Fat 12%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 28% |
| Fat | 12% |
| Fibre | 2.20% |
| Ash | 9.50% |
Additives & feeding info
Feeding and storage
Feeding guide
Body weight Daily feed: 1kg - 5kg 35g - 105g; 5kg - 10kg 105g - 165g; 10kg - 15kg 165g - 230g; 15kg - 20kg 230g - 275g; 20kg - 25kg 275g - 320g; 25kg - 30kg 320g - 365g; 30kg - 35kg 365g - 430g; 35kg - 40kg 430g - 480g; 40kg - 45kg 480g - 520g; 45kg - 50kg 520g - 560g; 50kg - 55kg 560g - 600g; 55kg - 60kg 600g - 640g.
Additives declared on the label
Nutritional additives
E672 Vitamin A 19,500iu/kg; E671 Vitamin D3 2,000iu/kg; Alpha Tocopherol Acetate (Vitamin E) 50iu/kg; E4 Copper (Copper Sulphate) 15mg/kg; E8 Selenium (Sodium Selenite) 0.1mg/kg; E1 Iron (Iron Sulphate) 100mg/kg; E5 Manganese (Manganese Oxide) 40mg/kg; E6 Zinc (Zinc Oxide) 100mg/kg; E2 Iodine (Calcium Iodate) 1.5mg/kg
Technological additives
Antioxidants; Preservatives
Ingredients (11)100% of the recipe is estimated
Estimated composition
- meat 39.6%
- fibre 15.0%
- carb 11.8%
- oil 9.6%
- veg 9.1%
- supplement 8.0%
- additive 7.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Maize | Maize / Corn | carb · medium | - | 11.8 |
| 2 | Dehydrated Beef | Meat Meal | meat · medium | - | 11.2 |
| 3 | Dehydrated Chicken | Dried chicken protein | meat · good | - | 10.7 |
| 4 | Poultry | Poultry | meat · medium | - | 10.2 |
| 5 | Fat | Crude Fat | oil · medium | - | 9.6 |
| 6 | Whole Linseed | Linseed | veg · good | - | 9.1 |
| 7 | Beet Pulp | Beet Pulp | fibre · medium | - | 8.6 |
| 8 | Minerals | Vitamins and minerals | supplement · medium | - | 8.0 |
| 9 | Chicken Digest | Digest | meat · poor | - | 7.5 |
| 10 | Yeast Extract | Hydrolysed Yeast | additive · medium | - | 7.0 |
| 11 | Chicory Extract. | Chicory Root Extract | fibre · good | - | 6.4 |
- 1. Maize11.8% estimated
- 2. Dehydrated Beef11.2% estimated
- 3. Dehydrated Chicken10.7% estimated
- 4. Poultry10.2% estimated
- 5. Fat9.6% estimated
- 6. Whole Linseed9.1% estimated
- 7. Beet Pulp8.6% estimated
- 8. Minerals8.0% estimated
- 9. Chicken Digest7.5% estimated
- 10. Yeast Extract7.0% estimated
- 11. Chicory Extract.6.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Winner
- [email protected]
- Phone
- +1234567890
- Address
- 1, My Address, My Street, New York City, NY, USA
- Contact page
- www.winnerplus.eu
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- redmillsstore.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.8/5 · 121 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 48 out of 100. The inclusion of ingredients without printed percentages contributed -10.6 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +5.4 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.37 |
| Carb share of dry matter | 12.9% | -0.115 | -1.48 |
| Oil share of dry matter | 11.9% | -0.092 | -1.09 |
| Vegetable share of dry matter | 10.2% | -0.005 | -0.05 |
| Additive share of dry matter | 7.8% | 0.163 | +1.27 |
| Supplement share of dry matter | 9.2% | -0.012 | -0.11 |
| Recipe graded poor | 7.5% | -0.065 | -0.49 |
| Poor-quality meat in recipe | 7.5% | -0.179 | -1.34 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.5% | 0.060 | +0.45 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -8.34 | 0.222 | -1.85 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.37 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 12.9% | -0.115 | -1.48 |
| Oil share of dry matter | 11.9% | -0.092 | -1.09 |
| Vegetable share of dry matter | 10.2% | -0.005 | -0.05 |
| Additive share of dry matter | 7.8% | 0.163 | +1.27 |
| Supplement share of dry matter | 9.2% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 7.5% | -0.065 | -0.49 |
| Poor-quality meat in recipe | 7.5% | -0.179 | -1.34 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 7.5% | 0.060 | +0.45 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.34 | 0.222 | -1.85 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 47.7
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 28 | 30.9 (band 18 to 40%) | 100 |
| Fat | 12 | 13.3 (band 5.5 to 20%) | 100 |
| Fibre | 2.2 | 2.4 (band 0.5 to 5%) | 95.7 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 9 nutritional additives on the label
- E672 Vitamin A 19,500iu/kg
- E671 Vitamin D3 2,000iu/kg
- Alpha Tocopherol Acetate (Vitamin E) 50iu/kg
- E4 Copper (Copper Sulphate) 15mg/kg
- E8 Selenium (Sodium Selenite) 0.1mg/kg
- E1 Iron (Iron Sulphate) 100mg/kg
- E5 Manganese (Manganese Oxide) 40mg/kg
- E6 Zinc (Zinc Oxide) 100mg/kg
- E2 Iodine (Calcium Iodate) 1.5mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "Wheat gluten free" — the declared label says otherwise on grain-free.
6 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Ideal for very active dogs or rescue dogs in need of conditioning (on page) | Functional | not checkable | Manufacturer assertion |
| Prebiotics for a healthy gut (on page) | Functional | not checkable | Manufacturer assertion |
| Omegas 3 & 6 for healthy skin and coat (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in tasty Beef (on page) | Content | not checkable | Manufacturer assertion |
| 40% meat content (on page) | Content | not checkable | Manufacturer assertion |
| No artificial colours or flavours (on page) | Free-from | not checkable | Manufacturer assertion |
| Wheat gluten free (on page) | Free-from | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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