Wilsons Venison and Duck Fresh Dog Food
Fresh Shelf · completeHigh meatClear label
Our verdict
Is Wilsons Venison and Duck Fresh Dog Food a good dog food?
We score it 80/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete shelf-stable fresh food for dogs of all life stages, with venison, duck and sweet potatoes as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, pork as ingredients
Consider something else if:
- Your dog avoids venison: the label lists venison
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 18% · Fat 6%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 18% |
| Fat | 6% |
| Fibre | 1.10% |
| Ash | 3.20% |
| Moisture | 54% |
| Calcium | 0.55% |
| Phosphorus | 0.36% |
Energy: 190 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. After opening, secure top and store in your fridge for up to 4 days.
Feeding guide
Use as a guide; consider breed, condition, activity level and weight. New to fresh: switch slowly over 9 days (25% day 1-3, 50% day 4-6, 75% day 7-9, 100% from day 9). Ensure fresh water is always available.
Additives declared on the label
Nutritional additives
Vitamin A as retinyl acetate 5400 IU/kg; Vitamin D3 as cholecalciferol 450 IU/kg; Vitamin E as all-rac-alpha-tocopherol acetate 105 mg/kg; Zinc chelate of lysine and glutamic acid 30 mg/kg; Iron chelate of lysine and glutamic acid 24 mg/kg; Manganese chelate of lysine and glutamic acid 3 mg/kg; Copper chelate of lysine and glutamic acid 2.4 mg/kg; Calcium iodate anhydrous 0.45 mg/kg
Technological additives
Natural antioxidant - rosemary and tocopherol extracts
Ingredients (26)26 of 26 percentages printed
Estimated composition
- meat 69.0%
- carb 18.0%
- veg 10.6%
- supplement 1.4%
- oil 1.0%
- fibre 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison (58%) | Venison | meat · good | 58 | 58.0 |
| 2 | duck (10%) | Duck | meat · medium | 10 | 10.0 |
| 3 | sweet potato (10%) | Sweet Potatoes | carb · good | 10 | 10.0 |
| 4 | quinoa (8%) | Quinoa | carb · good | 8 | 8.0 |
| 5 | peas (7%) | Peas | veg · good | 7 | 7.0 |
| 6 | spinach (3%) | Spinach | veg · good | 3 | 3.0 |
| 7 | minerals and vitamins (1.3%) | Vitamins and minerals | supplement · medium | 1.3 | 1.3 |
| 8 | egg shells (1%) | Egg | meat · good | 1 | 1.0 |
| 9 | sunflower oil (1%) | Sunflower oil | oil · good | 1 | 1.0 |
| 10 | seaweed (0.48%) | Seaweed | veg · good | 0.48 | 0.5 |
| 11 | chicory (0.13%) | Chicory | veg · good | 0.13 | 0.1 |
| 12 | DL-methionine (0.015%) | Methionine | supplement · good | 0.015 | 0.01 |
| 13 | mannan-oligosaccharides (0.015%) | Mannanoligosaccharides | supplement · good | 0.015 | 0.01 |
| 14 | inulin (0.013%) | Inulin | fibre · good | 0.013 | 0.01 |
| 15 | glucosamine (0.012%) | Glucosamine | supplement · good | 0.012 | 0.01 |
| 16 | chondroitin sulphate (0.009%) | Chondroitin | supplement · good | 0.009 | 0.01 |
| 17 | yucca schidigera (0.0075%) | Yucca Schidigera | supplement · good | 0.0075 | 0.01 |
| 18 | natural antioxidant - rosemary and tocopherol extracts (0.0045%) | Rosemary | veg · good | 0.0045 | 0.00 |
| 19 | selenium yeast (0.0032%) | Selenium | mineral · good | 0.0032 | 0.00 |
| 20 | thyme (0.003%) | Thyme | veg · good | 0.003 | 0.00 |
| 21 | carnitine (0.0015%) | Carnitine | supplement · good | 0.0015 | 0.00 |
| 22 | cranberry (0.0015%) | Cranberries | veg · good | 0.0015 | 0.00 |
| 23 | dandelion root (0.0015%) | Dandelion Root | veg · good | 0.0015 | 0.00 |
| 24 | marigold yellow (0.0015%) | Calendula | veg · good | 0.0015 | 0.00 |
| 25 | ginger (0.0015%) | Ginger | veg · good | 0.0015 | 0.00 |
| 26 | turmeric (0.0015%) | Turmeric | veg · good | 0.0015 | 0.00 |
- 1. Venison (58%)58% declared58.0% estimated
- 2. duck (10%)10% declared10.0% estimated
- 3. sweet potato (10%)10% declared10.0% estimated
- 4. quinoa (8%)8% declared8.0% estimated
- 5. peas (7%)7% declared7.0% estimated
- 6. spinach (3%)3% declared3.0% estimated
- 7. minerals and vitamins (1.3%)1.3% declared1.3% estimated
- 8. egg shells (1%)1% declared1.0% estimated
- 9. sunflower oil (1%)1% declared1.0% estimated
- 10. seaweed (0.48%)0.48% declared0.5% estimated
- 11. chicory (0.13%)0.13% declared0.1% estimated
- 12. DL-methionine (0.015%)0.015% declared0.01% estimated
- 13. mannan-oligosaccharides (0.015%)0.015% declared0.01% estimated
- 14. inulin (0.013%)0.013% declared0.01% estimated
- 15. glucosamine (0.012%)0.012% declared0.01% estimated
- 16. chondroitin sulphate (0.009%)0.009% declared0.01% estimated
- 17. yucca schidigera (0.0075%)0.0075% declared0.01% estimated
- 18. natural antioxidant - rosemary and tocopherol extracts (0.0045%)0.0045% declared0.00% estimated
- 19. selenium yeast (0.0032%)0.0032% declared0.00% estimated
- 20. thyme (0.003%)0.003% declared0.00% estimated
- 21. carnitine (0.0015%)0.0015% declared0.00% estimated
- 22. cranberry (0.0015%)0.0015% declared0.00% estimated
- 23. dandelion root (0.0015%)0.0015% declared0.00% estimated
- 24. marigold yellow (0.0015%)0.0015% declared0.00% estimated
- 25. ginger (0.0015%)0.0015% declared0.00% estimated
- 26. turmeric (0.0015%)0.0015% declared0.00% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This product scored 80 out of 100. The overall quality of the ingredient list contributed +8.6 points, while the meat content contributed +5.6 points. The carbohydrate content reduced the score by -3.3 points, and being labelled nutritionally complete contributed +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.64 |
| Meat share of dry matter | 58.4% | 0.096 | +5.61 |
| Carb share of dry matter | 28.8% | -0.115 | -3.32 |
| Oil share of dry matter | 3.0% | -0.092 | -0.28 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Supplement share of dry matter | 3.8% | -0.012 | -0.05 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.9 | 9.191 | +8.64 |
| Meat share of dry matter | 58.4% | 0.096 | +5.61 |
| Carb share of dry matter | 28.8% | -0.115 | -3.32 |
| Oil share of dry matter | 3.0% | -0.092 | -0.28 |
| Vegetable share of dry matter | 5.9% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.8% | -0.012 | -0.05 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | yes | -0.672 | -0.67 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.08
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 79.5
- Final score
- 80/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 18 | 39.1 (band 18.586956521739133 to 40%) | 100 |
| Fat | 6 | 13 (band 5.679347826086957 to 20%) | 100 |
| Fibre | 1.1 | 2.4 (band 0.5 to 5%) | 95.2 |
| Calcium | 0.55 | 1.2 (band 0.516304347826087 to 2.5%) | 90.5 |
| Phosphorus | 0.36 | 0.8 (band 0.4130434782608696 to 1.6%) | 88.7 |
| Calcium:phosphorus ratio | 1.5 | 1.5 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 190 | 413 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 8 nutritional additives on the label
- Vitamin A as retinyl acetate 5400 IU/kg
- Vitamin D3 as cholecalciferol 450 IU/kg
- Vitamin E as all-rac-alpha-tocopherol acetate 105 mg/kg
- Zinc chelate of lysine and glutamic acid 30 mg/kg
- Iron chelate of lysine and glutamic acid 24 mg/kg
- Manganese chelate of lysine and glutamic acid 3 mg/kg
- Copper chelate of lysine and glutamic acid 2.4 mg/kg
- Calcium iodate anhydrous 0.45 mg/kg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Nutritionally complete for dogs of all ages" — supported by the declared complete and balanced data.
- "Made in the UK" — supported by the declared made in the UK data.
15 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Nutritionally complete for dogs of all ages (on pack) | Content | consistent | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Minimally Processed (on page) | Functional | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on page) | Functional | not checkable | Manufacturer assertion |
| Transparent Recipes (on page) | Functional | not checkable | Manufacturer assertion |
| Ready to Eat (on page) | Functional | not checkable | Manufacturer assertion |
| Natural Prebiotics (on page) | Content | not checkable | Manufacturer assertion |
| Stored in the Cupboard (on page) | Functional | not checkable | Manufacturer assertion |
| Supports Digestive Health (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with Whole and Superfoods (on page) | Content | not checkable | Manufacturer assertion |
| Gently Steamed for Freshness (on page) | Functional | not checkable | Manufacturer assertion |
| no artificial preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| Packed with highly digestible protein for sensitive tums (on pack) | Functional | not checkable | Manufacturer assertion |
| Rich in essential nutrients to support immunity (on pack) | Functional | not checkable | Manufacturer assertion |
| Rich in antioxidants to help protect against cell damage (on pack) | Functional | not checkable | Manufacturer assertion |
| Venison is a nutrient-rich novel protein to support with sensitivities and allergies (on pack) | Content | not checkable | Manufacturer assertion |
| Duck which is a lean protein supporting muscle development and maintenance (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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