Wilsons Skin and Coat Support
Supplement · complementaryHigh meat
Our verdict
Is Wilsons Skin and Coat Support a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary air-dried supplement for dogs of all life stages, with chicken, potatoes and vegetable oil as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: chicken
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 29.3% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Biotin | 1,455 mg/kg | per kg as fed |
| Vitamin E | 5,570 mg/kg | per kg as fed |
| Zinc | 530 mg/kg | per kg as fed |
Nutrition and feedingProtein 17.40% · Fat 23.90%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17.40% |
| Fat | 23.90% |
| Fibre | 1.64% |
| Ash | 6.30% |
| Moisture | 18.40% |
Energy: 390 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
As with all natural chews and treats we recommend to supervise your dog while feeding and ensure that fresh drinking water is always available.
Additives declared on the label
Nutritional additives
Vitamin E 5,570 mg/kg; Biotin 1455 mg/kg; Zinc 530 mg/kg
Technological additives
Antioxidant (Tocopherol extracts from Vegetable Oils)
Ingredients (9)30% of the recipe is estimated
Estimated composition
- meat 70.0%
- veg 9.6%
- carb 4.8%
- oil 4.5%
- additive 4.2%
- other 3.9%
- supplement 3.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken 70% | Chicken | meat · medium | 70 | 70.0 |
| 2 | Dried Potato | Potatoes | carb · medium | - | 4.8 |
| 3 | Vegetable Oil Glycerine | Vegetable oil | oil · medium | - | 4.5 |
| 4 | Salt | Salt | additive · poor | - | 4.2 |
| 5 | Fermented Whey | Sweet whey powder | other · medium | - | 3.9 |
| 6 | Chia Seeds | Chia Seeds | veg · good | - | 3.6 |
| 7 | Dried Blueberry | Blueberries | veg · good | - | 3.3 |
| 8 | Calcium Carbonate | Calcium Carbonate | supplement · medium | - | 3.0 |
| 9 | Turmeric | Turmeric | veg · good | - | 2.7 |
- 1. Chicken 70%70% declared70.0% estimated
- 2. Dried Potato4.8% estimated
- 3. Vegetable Oil Glycerine4.5% estimated
- 4. Salt4.2% estimated
- 5. Fermented Whey3.9% estimated
- 6. Chia Seeds3.6% estimated
- 7. Dried Blueberry3.3% estimated
- 8. Calcium Carbonate3.0% estimated
- 9. Turmeric2.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.32 |
| Meat share of dry matter | 43.1% | 0.096 | +4.13 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 9.8% | -0.092 | -0.90 |
| Vegetable share of dry matter | 19.0% | -0.005 | -0.10 |
| Additive share of dry matter | 8.3% | 0.163 | +1.35 |
| Supplement share of dry matter | 6.1% | -0.012 | -0.07 |
| Other share of dry matter | 4.3% | -0.375 | -1.61 |
| Recipe graded poor | 4.2% | -0.065 | -0.27 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.2% | 0.060 | +0.25 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -5.21 | 0.222 | -1.16 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.32 |
| Meat share of dry matter | 43.1% | 0.096 | +4.13 |
| Carb share of dry matter | 9.5% | -0.115 | -1.09 |
| Oil share of dry matter | 9.8% | -0.092 | -0.90 |
| Vegetable share of dry matter | 19.0% | -0.005 | -0.10 |
| Additive share of dry matter | 8.3% | 0.163 | +1.35 |
| Supplement share of dry matter | 6.1% | -0.012 | -0.07 |
| Other share of dry matter | 4.3% | -0.375 | -1.61 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 4.2% | -0.065 | -0.27 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 4.2% | 0.060 | +0.25 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -5.21 | 0.222 | -1.16 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 77.5
- Final score
- 78/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain Free" — supported by the declared grain-free data.
- "Made in the UK" — supported by the declared made in the UK data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| Natural Ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 70% Chicken (on page) | Content | not checkable | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Minimally Processed (on page) | Functional | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on page) | Functional | not checkable | Manufacturer assertion |
| Transparent Recipes (on page) | Functional | not checkable | Manufacturer assertion |
| delivers a powerful dose of skin and coat-enhancing ingredients like vitamin E (on page) | Functional | not checkable | Manufacturer assertion |
| Skin and Coat Support for your dog (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.