Wilsons Premium Cold Pressed Lamb
Dry Cold Pressed · completeHigh meatClear label
Our verdict
Is Wilsons Premium Cold Pressed Lamb a good dog food?
We score it 67/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete cold-pressed dry food for dogs of all life stages, with lamb, rice and sweet potatoes as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: lamb
- Doesn't list chicken, beef, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 14%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 14% |
| Fibre | 2.50% |
| Ash | 8.50% |
| Calcium | 1.80% |
| Phosphorus | 0.95% |
Energy: 370 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place. If decanting use a breathable container.
Feeding guide
Feed as a guide based on breed, condition, activity and weight. Our food is more nutritionally dense so dogs may require less. Switch slowly over 9+ days (25/50/75/100%). Ensure fresh water is always available.
Additives declared on the label
Nutritional additives
Zinc chelate of lysine and glutamic acid 100 mg/kg; Iron chelate of lysine and glutamic acid 80 mg/kg; Manganese chelate of lysine and glutamic acid 10 mg/kg; Copper chelate of lysine and glutamic acid 8 mg/kg; Iodine - calcium iodate anhydrous 1.5 mg/kg; Vitamin A as retinyl acetate 18000 IU/Kg; Vitamin D3 as cholecalciferol 1500 IU/kg; Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg
Technological additives
Natural antioxidants (tocopherol extracts and rosemary extract)
Ingredients (31)0% of the recipe is estimated
Estimated composition
- carb 44.0%
- meat 31.0%
- veg 17.1%
- oil 3.0%
- fibre 2.5%
- supplement 2.4%
- additive 0.0%
- mineral 0.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried ground lamb (26%) | Lamb | meat · medium | 26 | 26.0 |
| 2 | rice (21%) | Rice - white | carb · medium | 21 | 21.0 |
| 3 | sweet potato (16%) | Sweet Potatoes | carb · good | 16 | 16.0 |
| 4 | peas (16%) | Peas | veg · good | 16 | 16.0 |
| 5 | rice protein (7%) | Rice Protein | carb · medium | 7 | 7.0 |
| 6 | lamb hydrolysate (5%) | Hydrolyzed lamb | meat · good | 5 | 5.0 |
| 7 | rapeseed oil (3%) | Rapeseed oil | oil · good | 3 | 3.0 |
| 8 | beet fibre (2%) | Beet Fibre | fibre · medium | 2 | 2.0 |
| 9 | pea fibre (0.5%) | Pea Fibre | fibre · medium | 0.5 | 0.5 |
| 10 | kale (0.5%) | Kale | veg · good | 0.5 | 0.5 |
| 11 | seaweed (0.5%) | Seaweed | veg · good | 0.5 | 0.5 |
| 12 | postbiotic - inactivated yeast saccharomyces cerevisiae (0.4%) | Yeast | supplement · good | 0.4 | 0.4 |
| 13 | vitamins and minerals (2.2%) | Vitamins and minerals | supplement · medium | 2.2 | 2.2 |
| 14 | chicory | Chicory | veg · good | - | 0.0 |
| 15 | inulin | Inulin | fibre · good | - | 0.0 |
| 16 | DL-methionine | Methionine | supplement · good | - | 0.0 |
| 17 | prebiotic - mannan-oligosaccharides | Mannanoligosaccharides | supplement · good | - | 0.0 |
| 18 | glucosamine | Glucosamine | supplement · good | - | 0.0 |
| 19 | chondroitin sulphate | Chondroitin | supplement · good | - | 0.0 |
| 20 | yucca schidigera | Yucca Schidigera | supplement · good | - | 0.0 |
| 21 | natural antioxidants (tocopherol extracts and rosemary extract) | Antioxidants | additive · medium | - | 0.0 |
| 22 | L-tryptophan | L-Tryptophan | supplement · good | - | 0.0 |
| 23 | thyme | Thyme | veg · good | - | 0.0 |
| 24 | carnitine | Carnitine | supplement · good | - | 0.0 |
| 25 | cranberry | Cranberries | veg · good | - | 0.0 |
| 26 | dandelion root | Dandelion Root | veg · good | - | 0.0 |
| 27 | marigold yellow | Calendula | veg · good | - | 0.0 |
| 28 | ginger | Ginger | veg · good | - | 0.0 |
| 29 | turmeric | Turmeric | veg · good | - | 0.0 |
| 30 | taurine | Taurine | supplement · good | - | 0.0 |
| 31 | selenium yeast. | Selenium | mineral · good | - | 0.0 |
- 1. Dried ground lamb (26%)26% declared26.0% estimated
- 2. rice (21%)21% declared21.0% estimated
- 3. sweet potato (16%)16% declared16.0% estimated
- 4. peas (16%)16% declared16.0% estimated
- 5. rice protein (7%)7% declared7.0% estimated
- 6. lamb hydrolysate (5%)5% declared5.0% estimated
- 7. rapeseed oil (3%)3% declared3.0% estimated
- 8. beet fibre (2%)2% declared2.0% estimated
- 9. pea fibre (0.5%)0.5% declared0.5% estimated
- 10. kale (0.5%)0.5% declared0.5% estimated
- 11. seaweed (0.5%)0.5% declared0.5% estimated
- 12. postbiotic - inactivated yeast saccharomyces cerevisiae (0.4%)0.4% declared0.4% estimated
- 13. vitamins and minerals (2.2%)2.2% declared2.2% estimated
- 14. chicory0.0% estimated
- 15. inulin0.0% estimated
- 16. DL-methionine0.0% estimated
- 17. prebiotic - mannan-oligosaccharides0.0% estimated
- 18. glucosamine0.0% estimated
- 19. chondroitin sulphate0.0% estimated
- 20. yucca schidigera0.0% estimated
- 21. natural antioxidants (tocopherol extracts and rosemary extract)0.0% estimated
- 22. L-tryptophan0.0% estimated
- 23. thyme0.0% estimated
- 24. carnitine0.0% estimated
- 25. cranberry0.0% estimated
- 26. dandelion root0.0% estimated
- 27. marigold yellow0.0% estimated
- 28. ginger0.0% estimated
- 29. turmeric0.0% estimated
- 30. taurine0.0% estimated
- 31. selenium yeast.0.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-10-07
Brand and contact: Wilsons
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-10-07
- Scored with
- Model v3 (methodology)
- Product page
- www.wilsonspetfood.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scores 67 out of 100. The processing format had a negative effect, costing -6.7 points. The overall quality of the ingredient list worked in its favour, adding +5.5 points. The carbohydrate content dragged the score down by -4.9 points, while the meat content boosted it by +4.1 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.47 |
| Meat share of dry matter | 42.2% | 0.096 | +4.05 |
| Carb share of dry matter | 42.4% | -0.115 | -4.88 |
| Oil share of dry matter | 4.4% | -0.092 | -0.40 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Undeclared quantities | 0.3% | -0.106 | -0.03 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.47 |
| Meat share of dry matter | 42.2% | 0.096 | +4.05 |
| Carb share of dry matter | 42.4% | -0.115 | -4.88 |
| Oil share of dry matter | 4.4% | -0.092 | -0.40 |
| Vegetable share of dry matter | 4.4% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 3.2% | -0.012 | -0.04 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.3% | -0.106 | -0.03 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.02 | 0.222 | -0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | yes | -6.713 | -6.71 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 67.1
- Final score
- 67/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 27.3 (band 18.157033805888766 to 40%) | 95 |
| Fat | 14 | 15.3 (band 5.547982551799345 to 20%) | 100 |
| Fibre | 2.5 | 2.7 (band 0.5 to 5%) | 99.7 |
| Calcium | 1.8 | 2 (band 0.5043620501635768 to 2.5%) | 100 |
| Phosphorus | 0.95 | 1 (band 0.40348964013086147 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.9 | 1.9 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 370 | 403.5 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8.3% from the food type.
Declared fortification: 8 nutritional additives on the label
- Zinc chelate of lysine and glutamic acid 100 mg/kg
- Iron chelate of lysine and glutamic acid 80 mg/kg
- Manganese chelate of lysine and glutamic acid 10 mg/kg
- Copper chelate of lysine and glutamic acid 8 mg/kg
- Iodine - calcium iodate anhydrous 1.5 mg/kg
- Vitamin A as retinyl acetate 18000 IU/Kg
- Vitamin D3 as cholecalciferol 1500 IU/kg
- Vitamin E as all rac-alpha tocopherol acetate 350 mg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.7% of the recipe mass) (voluntary) | 19.9/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
75/100 · limited — 4 checkable claims: 3 consistent, 1 contradicted.
Contradicted by the label
- "Wheat Free" — the declared label says otherwise on grain-free.
Consistent with the label
- "Nutritionally Complete" — supported by the declared complete and balanced data.
- "Made in Britain" — supported by the declared made in the UK data.
- "Made in the UK" — supported by the declared made in the UK data.
10 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| A baaa-rilliant award winning cold pressed blend with lamb, sweet potato, turmeric and cranberry. (on page) | Content | not checkable | Manufacturer assertion |
| Wheat Free (on page) | Free-from | contradicted | Manufacturer assertion |
| Nutritionally Complete (on page) | Content | consistent | Manufacturer assertion |
| Made in Britain (on page) | Content | consistent | Manufacturer assertion |
| Suitable for 2 Months+ (on page) | Content | not checkable | Manufacturer assertion |
| Made in the UK (on page) | Content | consistent | Manufacturer assertion |
| Minimally Processed (on page) | Functional | not checkable | Manufacturer assertion |
| Fussy-Dog Approved (on page) | Functional | not checkable | Manufacturer assertion |
| Transparent Recipes (on page) | Functional | not checkable | Manufacturer assertion |
| supporting digestion, energy levels and overall health (on page) | Functional | not checkable | Manufacturer assertion |
| provide vitamin A, support urinary health and protect your dog's joints (on page) | Functional | not checkable | Manufacturer assertion |
| This Food is Safe for Puppies (on page) | Functional | not checkable | Manufacturer assertion |
| easier to digest and more nutritious than kibble (on page) | High/low level | not checkable | Manufacturer assertion |
| It's not baked. Or cooked. Or steamed. (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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