Wilko Senior Dog Chicken and Vegetable Dry Dog Food

Dry Extruded · completeClear label

Poor
our rating

Our verdict

Is Wilko Senior Dog Chicken and Vegetable Dry Dog Food a good dog food?

We score it 28/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".

Complete extruded dry food for senior dogs, with cereals, meat and animal derivatives and chicken as the main ingredients.

How we score

Only part of the analytical constituents are declared, so the nutritional picture is incomplete.

92% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Prints ingredient percentages on the label.
  • Low in fat for its format: 8% fat on a dry-matter basis.
  • Declares energy content, which most labels omit.

Why you might not

  • 4 poor-graded ingredients make up about 57% of the recipe.
  • Meat makes up an estimated 9% of the dry matter (19% as fed); carbohydrates dominate.

Who is this food for?

Suits

  • Labelled by the manufacturer for senior dogs
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids chicken: the label lists chicken
  • Your dog avoids grain: the label lists cereals

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 21% · Fat 7.50%

Typical analysis (as fed)

NutrientAs fed
Protein21%
Fat7.50%
Fibre3.50%
Ash8%
Omega-3 fatty acids0.20%
Omega-6 fatty acids1.80%
Calcium1.90%

Energy: 336 kcal/100g

Additives & feeding info

Feeding and storage

Feeding guide

Toy (up to 5kg): up to 95g/day; Small (5-10kg): 95-160g/day; Medium (10-25kg): 160-320g/day; Large (25-45kg): 320-490g/day; Giant (45-70kg): 490-685g/day. Adjust for age, breed and activity.

Additives declared on the label

Nutritional additives

Vitamin A 17,000 IU/kg; Vitamin D3 1,500 IU/kg; Vitamin E 70 mg/kg; Iodine (Calcium Iodate Anhydrous) 2.5 mg/kg; Selenium (Sodium Selenite) 0.1 mg/kg; Copper (Copper (II) Sulphate Pentahydrate) 8 mg/kg; Iron (Iron (II) Sulphate Monohydrate) 60 mg/kg; Manganese (Manganese (II) Oxide) 50 mg/kg; Zinc (Zinc Oxide) 100 mg/kg

Technological additives

Preservatives; Antioxidants

Ingredients (10)92% of the recipe is estimated

Estimated composition

  • supplement 21.4%
  • meat 19.4%
  • veg 17.1%
  • carb 16.6%
  • oil 14.3%
  • other 10.7%
  • fibre 0.5%
#As declaredMatchedLabel readingDeclared %Est. %
1CerealsCerealscarb · poor-16.6
2Meat and Animal DerivativesMeat and Animal Derivativesmeat · poor-15.4
34% Chicken in the Clover-shaped KibbleChickenmeat · medium44.0
4Oils and FatsOils and Fatsoil · poor-14.3
5VegetablesVegetablesveg · medium-13.1
64% Peas in the Disc-shaped KibblePeasveg · good44.0
7MineralsVitamins and mineralssupplement · medium-11.9
8Derivatives of Vegetable OriginVegetable By-Productsother · poor-10.7
90.5% Beet Pulp in the Clover-shaped KibbleBeet Pulpfibre · medium0.50.5
10YeastsYeastsupplement · good-9.5
  1. 1. Cereals16.6% estimated
    Cereals · carb · poor
  2. 2. Meat and Animal Derivatives15.4% estimated
  3. 3. 4% Chicken in the Clover-shaped Kibble4% declared4.0% estimated
    Chicken · meat · medium
  4. 4. Oils and Fats14.3% estimated
    Oils and Fats · oil · poor
  5. 5. Vegetables13.1% estimated
    Vegetables · veg · medium
  6. 6. 4% Peas in the Disc-shaped Kibble4% declared4.0% estimated
    Peas · veg · good
  7. 7. Minerals11.9% estimated
    Vitamins and minerals · supplement · medium
  8. 8. Derivatives of Vegetable Origin10.7% estimated
    Vegetable By-Products · other · poor
  9. 9. 0.5% Beet Pulp in the Clover-shaped Kibble0.5% declared0.5% estimated
    Beet Pulp · fibre · medium
  10. 10. Yeasts9.5% estimated
    Yeast · supplement · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-12

Brand and contact: Wilko

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-12
Scored with
Model v3 (methodology)
Product page
www.wilko.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

The overall score came in at 28 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -9.7 points. The processing format contributed -6.7 points, while lower-quality ingredients brought the score down by -3.7. Finally, the overall quality of the ingredient list adjusted the result by -3.2 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality-0.49.191-3.23
Meat share of dry matter1.8%0.096+0.17
Carb share of dry matter23.5%-0.115-2.71
Oil share of dry matter22.7%-0.092-2.09
Vegetable share of dry matter4.1%-0.005-0.02
Supplement share of dry matter31.6%-0.012-0.39
Other share of dry matter8.6%-0.375-3.22
Recipe graded poor57.0%-0.065-3.71
Poor-quality meat in recipe15.4%-0.179-2.76
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient16.6%0.060+1.00
Undeclared quantities91.5%-0.106-9.66
Complete dietyes2.294+2.29
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-1.240.222-0.27
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality-0.49.191-3.23
Meat share of dry matter1.8%0.096+0.17
Carb share of dry matter23.5%-0.115-2.71
Oil share of dry matter22.7%-0.092-2.09
Vegetable share of dry matter4.1%-0.005-0.02
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter31.6%-0.012-0.39
Other share of dry matter8.6%-0.375-3.22
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor57.0%-0.065-3.71
Poor-quality meat in recipe15.4%-0.179-2.76
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient16.6%0.060+1.00
Undeclared quantities91.5%-0.106-9.66
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-1.240.222-0.27
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
28.1
Final score
28/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v328/100current
v231/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein2123.2 (band 18 to 40%)84.2
Fat7.58.3 (band 5.5 to 20%)81.5
Fibre3.53.9 (band 0.5 to 5%)100
Calcium1.92.1 (band 0.5 to 2.5%)100
Omega fatty acids (omega-6 and omega-3)--100
Energy (kcal/100g)336371.3100

Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.

Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.

Declared fortification: 9 nutritional additives on the label
  • Vitamin A 17,000 IU/kg
  • Vitamin D3 1,500 IU/kg
  • Vitamin E 70 mg/kg
  • Iodine (Calcium Iodate Anhydrous) 2.5 mg/kg
  • Selenium (Sodium Selenite) 0.1 mg/kg
  • Copper (Copper (II) Sulphate Pentahydrate) 8 mg/kg
  • Iron (Iron (II) Sulphate Monohydrate) 60 mg/kg
  • Manganese (Manganese (II) Oxide) 50 mg/kg
  • Zinc (Zinc Oxide) 100 mg/kg

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (8.5% of the recipe mass) (voluntary)1.7/20
✗ Analytical constituents declared (mandatory) - not on file0/15
✓ Additives declared (mandatory)10/10
✓ Energy value declared (voluntary)5/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
Complete pet food for senior dogs aged 7+ years (on pack)Contentnot checkableManufacturer assertion
with chicken and vegetables (on pack)Contentnot checkableManufacturer assertion
100% complete nutrition for senior dogs (on pack)Functionalnot checkableManufacturer assertion
For healthy teeth and bones (on pack)Functionalnot checkableManufacturer assertion
Helps support healthy skin and coat (on pack)Functionalnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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