Wilko Senior Dog Chicken and Vegetable Dry Dog Food
Dry Extruded complete Clear label
Is Wilko Senior Dog Chicken and Vegetable Dry Dog Food a good dog food?
We score it 31/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Why this score?
This recipe achieves a final score of 31 out of 100 based on our evaluation. Ingredients without printed percentages change the score by -12, while the processing format adjusts it by -7. Additionally, the overall quality of the ingredient list accounts for a change of -3.5, and the remaining ingredients contribute -3.2 to the total.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
92% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- Recipe31
- Nutritionalmedium91
- Transparency57
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for senior dogs, with cereals, meat and animal derivatives and chicken as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Low in fat for its format: 8% fat on a dry-matter basis.
Why you might not
- 4 poor-graded ingredients make up about 57% of the recipe.
- Meat makes up an estimated 9% of the dry matter (19% as fed); carbohydrates dominate.
Estimated composition
Typical analysis (as fed)
- Protein
- 21%
- Fat
- 7.50%
- Fibre
- 3.50%
- Ash
- 8%
- Omega-3 fatty acids
- 0.20%
- Omega-6 fatty acids
- 1.80%
- Calcium
- 1.90%
Energy: 336 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 17,000 IU/kg; Vitamin D3 1,500 IU/kg; Vitamin E 70 mg/kg; Iodine (Calcium Iodate Anhydrous) 2.5 mg/kg; Selenium (Sodium Selenite) 0.1 mg/kg; Copper (Copper (II) Sulphate Pentahydrate) 8 mg/kg; Iron (Iron (II) Sulphate Monohydrate) 60 mg/kg; Manganese (Manganese (II) Oxide) 50 mg/kg; Zinc (Zinc Oxide) 100 mg/kg
Technological additives
Preservatives; Antioxidants
Feeding guide
Toy (up to 5kg): up to 95g/day; Small (5-10kg): 95-160g/day; Medium (10-25kg): 160-320g/day; Large (25-45kg): 320-490g/day; Giant (45-70kg): 490-685g/day. Adjust for age, breed and activity.
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids grain: the label lists cereals
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Cereals | Cereals | carb | poor | - | 16.6 |
| 2 | Meat and Animal Derivatives | Meat and Animal Derivatives | meat | poor | - | 15.4 |
| 3 | 4% Chicken in the Clover-shaped Kibble | Chicken | meat | medium | 4 | 4.0 |
| 4 | Oils and Fats | Oils and Fats | oil | poor | - | 14.3 |
| 5 | Vegetables | Vegetables | veg | medium | - | 13.1 |
| 6 | 4% Peas in the Disc-shaped Kibble | Peas | veg | good | 4 | 4.0 |
| 7 | Minerals | Vitamins and minerals | supplement | medium | - | 11.9 |
| 8 | Derivatives of Vegetable Origin | Vegetable By-Products | other | poor | - | 10.7 |
| 9 | 0.5% Beet Pulp in the Clover-shaped Kibble | Beet Pulp | fibre | medium | 0.5 | 0.5 |
| 10 | Yeasts | Yeast | supplement | good | - | 9.5 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v2 (methodology)
- Product page
- www.wilko.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | -0.4 | 9.915 | -3.48 |
| Meat share of dry matter | 8.7% | 0.116 | +1.01 |
| Carb share of dry matter | 23.5% | -0.113 | -2.65 |
| Oil share of dry matter | 22.7% | -0.088 | -2.00 |
| Vegetable share of dry matter | 4.1% | -0.002 | -0.01 |
| Supplement share of dry matter | 31.6% | -0.009 | -0.28 |
| Other share of dry matter | 8.6% | -0.371 | -3.19 |
| Recipe graded poor | 57.0% | -0.045 | -2.55 |
| Poor-quality meat in recipe | 15.4% | -0.182 | -2.81 |
| Number of poor ingredients | 4 | -0.868 | -3.47 |
| Largest single poor ingredient | 16.6% | 0.056 | +0.94 |
| Undeclared quantities | 91.5% | -0.131 | -11.98 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Meat share × printed percentages | 8.7 | -0.073 | -0.64 |
| Additive penalty | -1.24 | 0.236 | -0.29 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | -0.4 | 9.915 | -3.48 |
| Meat share of dry matter | 8.7% | 0.116 | +1.01 |
| Carb share of dry matter | 23.5% | -0.113 | -2.65 |
| Oil share of dry matter | 22.7% | -0.088 | -2.00 |
| Vegetable share of dry matter | 4.1% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 31.6% | -0.009 | -0.28 |
| Other share of dry matter | 8.6% | -0.371 | -3.19 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 57.0% | -0.045 | -2.55 |
| Poor-quality meat in recipe | 15.4% | -0.182 | -2.81 |
| Number of poor ingredients | 4 | -0.868 | -3.47 |
| Largest single poor ingredient | 16.6% | 0.056 | +0.94 |
| Undeclared quantities | 91.5% | -0.131 | -11.98 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 8.7 | -0.073 | -0.64 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -1.24 | 0.236 | -0.29 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 31.2
- Final score
- 31/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 21 | 22.8 (band 18 to 40%) | 83.2 |
| Fat | 7.5 | 8.2 (band 5.5 to 20%) | 81 |
| Fibre | 3.5 | 3.8 (band 0.5 to 5%) | 100 |
| Calcium | 1.9 | 2.1 (band 0.5 to 2.5%) | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 336 | 365.2 | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (8.5% of the recipe mass) (voluntary) | 1.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Complete pet food for senior dogs aged 7+ years (on pack) | Content | Manufacturer assertion |
| with chicken and vegetables (on pack) | Content | Manufacturer assertion |
| 100% complete nutrition for senior dogs (on pack) | Functional | Manufacturer assertion |
| For healthy teeth and bones (on pack) | Functional | Manufacturer assertion |
| Helps support healthy skin and coat (on pack) | Functional | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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