Waita Freeze-Dried Venison Cubes
Treat complementary High meat Clear label Full label
Is Waita Freeze-Dried Venison Cubes a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencelimited33
Complementary freeze-dried treats for dogs of all life stages, with venison and liver as the main ingredients.
Why you might choose it
- Meat makes up an estimated 100% of the dry matter.
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- A treat, not a complete diet: feed as an extra, not the whole diet.
What the label tells us
- The label lists 2 ingredients.
- Names its animal sources (2 named ingredients).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints quantities for 2 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 65%
- Fat
- 12%
- Fibre
- 1%
- Ash
- 6%
- Moisture
- 8%
Additives & feeding info
Nutritional additives
Taurine 1000 mg; Choline Chloride 2500 mg; Sodium Chloride 2000 mg; Mannan Oligosaccharides 25 mg; Xylo-oligosaccharides 25 mg; Bacillus Subtilis 3 billion CFU; Saccharomyces Cerevisiae 1 billion CFU; Ferrous Sulfate 40 mg; Zine Sulfate 37.5 mg; DL-a-Tocopheryl Acetat 60 IU; Niacin 75 mg; Vitamin A Acetate 20000 IU; Vitamin D3 800 IU; Yeast Selenium 15 mg; Sodium Selenite 15 mg; Basic Copper Chloride 7.5 mg; Manganese Methionine Comple 3.8 mg; Manganese Sulfate 3.8 mg; Potassium lodate 1.8 mg; Vitamin B1 8 mg; Folic Acid 0.9 mg; Vitamin B5 8 mg; Vitamin B6 6 mg; D-Biotin 0.9 mg; Vitamin B12 0.03 mg
Storage
Store in a cool, dry place. Reseal after opening. Keep out of direct sunlight and away from moisture.
Feeding guide
Weight of Pets Units/day: ≤5kg 1–10, 5–15kg 11–20, ≥15kg 20–30. As a treat or meal topper; can be rehydrated with warm water.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (2)
Brand
- Website
- https://www.waitapets.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Product page
- www.waitapets.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.92 |
| Meat share of dry matter | 100.0% | 0.116 | +11.60 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 100.0 | -0.073 | -7.33 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Freeze Dried | yes | 11.127 | +11.13 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 1.0 | 9.915 | +9.92 |
| Meat share of dry matter | 100.0% | 0.116 | +11.60 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.009 | +0.00 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 100.0 | -0.073 | -7.33 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | yes | 11.127 | +11.13 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.11
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 95.8
- Final score
- 96/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Novel Protein Source – Ideal for pets with food sensitivities (on page) | Functional | Manufacturer assertion |
| Meat + Organ Blend – Nutrient-dense with natural vitamins and minerals (on page) | Functional | Manufacturer assertion |
| Freeze-Dried for Freshness & Nutrition (on page) | Functional | Manufacturer assertion |
| Highly Palatable – Rich flavor pets love (on page) | Functional | Manufacturer assertion |
| Perfect for Treats or Meal Topping (on page) | Functional | Manufacturer assertion |
| Suitable for Cats & Dogs over 3 months (on page) | Functional | Manufacturer assertion |
| No Additives or Fillers (on page) | Free-from | Manufacturer assertion |
| High in Protein – Supports muscle development and energy (on page) | High/low level | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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