Virbac MOVOFLEX® Soft Chews

Supplement · complementaryClear label

MOVOFLEX® Soft Chews
This is sold as a supplement, not as an everyday meal. The 1–100 rating applies to complete meals, so it isn't scored. Ingredient breakdown below.

Our verdict

Is Virbac MOVOFLEX® Soft Chews a good dog food?

This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.

Complementary supplement for dogs of all life stages, with rice, glycerine and vegetable by as the main ingredients.

How we score

94% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.

Why you might choose it

  • Prints ingredient percentages on the label.
  • Single named animal protein: fish.

Why you might not

  • A supplement, not a complete diet: feed as an extra, not the whole diet.
  • 5 poor-graded ingredients make up about 36% of the recipe.
  • Low in protein: 13% protein on a dry-matter basis.

Who is this food for?

Suits

  • Labelled by the manufacturer for all lifestages
  • Single named protein: fish
  • Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients

Consider something else if:

  • Your dog avoids grain: the label lists rice - white
  • You need more protein than this: 12.6% on a dry-matter basis is in the low band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

What the label declares

Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.

ActiveDeclared amountBasis
Boswellia5.7 g/kgper kg

Nutrition and feedingProtein 10.10% · Fat 8.70%

Typical analysis (as fed)

NutrientAs fed
Protein10.10%
Fat8.70%
Fibre2%
Ash2.50%
Moisture19.80%

Additives & feeding info

Additives declared on the label

Nutritional additives

Boswellia serrata extract 5.7 g

Technological additives

Preservatives; Antioxidants

Ingredients (18)94% of the recipe is estimated

Estimated composition

  • carb 34.7%
  • other 16.6%
  • additive 14.1%
  • oil 12.5%
  • supplement 12.1%
  • meat 5.2%
  • fibre 4.7%
  • veg 0.3%
#As declaredMatchedLabel readingDeclared %Est. %
1Pre-gelatinised riceRice - whitecarb · medium-8.8
2GlycerineGlycerineother · medium-8.4
3Derivatives of vegetable originVegetable By-Productsother · poor-8.1
4Pre-gelatinised maize starchCornstarchcarb · medium-7.8
5Sunflower refined oilSunflower oiloil · good-7.5
6SorbitolSorbitoladditive · poor-7.2
7Egg shell membrane 3.3 %Eggmeat · good3.33.3
8SugarsSugarsadditive · poor-6.9
9Pea proteinPea proteincarb · medium-6.6
10YeastsYeastsupplement · good-6.3
11Pre- gelatinised rice starchRice - whitecarb · medium-5.9
12Krill meal 1.85 %Krill Mealmeat · medium1.851.9
13MaltodextrinMaltodextrincarb · poor-5.6
14MineralsVitamins and mineralssupplement · medium-5.3
15Rapeseed oilRapeseed oiloil · good-5.0
16Hyaluronic acid (High & low MW) 0.49 %Hyaluronic acidsupplement · good0.490.5
17Powder celluloseCellulosefibre · medium-4.7
18Algae meal (Haematococcus pluvialis) 0.26 %Seaweedveg · good0.260.3
  1. 1. Pre-gelatinised rice8.8% estimated
    Rice - white · carb · medium
  2. 2. Glycerine8.4% estimated
    Glycerine · other · medium
  3. 3. Derivatives of vegetable origin8.1% estimated
    Vegetable By-Products · other · poor
  4. 4. Pre-gelatinised maize starch7.8% estimated
    Cornstarch · carb · medium
  5. 5. Sunflower refined oil7.5% estimated
    Sunflower oil · oil · good
  6. 6. Sorbitol7.2% estimated
    Sorbitol · additive · poor
  7. 7. Egg shell membrane 3.3 %3.3% declared3.3% estimated
    Egg · meat · good
  8. 8. Sugars6.9% estimated
    Sugars · additive · poor
  9. 9. Pea protein6.6% estimated
    Pea protein · carb · medium
  10. 10. Yeasts6.3% estimated
    Yeast · supplement · good
  11. 11. Pre- gelatinised rice starch5.9% estimated
    Rice - white · carb · medium
  12. 12. Krill meal 1.85 %1.85% declared1.9% estimated
    Krill Meal · meat · medium
  13. 13. Maltodextrin5.6% estimated
    Maltodextrin · carb · poor
  14. 14. Minerals5.3% estimated
    Vitamins and minerals · supplement · medium
  15. 15. Rapeseed oil5.0% estimated
    Rapeseed oil · oil · good
  16. 16. Hyaluronic acid (High & low MW) 0.49 %0.49% declared0.5% estimated
    Hyaluronic acid · supplement · good
  17. 17. Powder cellulose4.7% estimated
    Cellulose · fibre · medium
  18. 18. Algae meal (Haematococcus pluvialis) 0.26 %0.26% declared0.3% estimated
    Seaweed · veg · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Virbac

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Product page
uk.virbac.com

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.56
Meat share of dry matter3.2%0.096+0.31
Carb share of dry matter37.2%-0.115-4.28
Oil share of dry matter15.1%-0.092-1.39
Additive share of dry matter15.4%0.163+2.51
Supplement share of dry matter13.5%-0.012-0.17
Other share of dry matter10.1%-0.375-3.78
Recipe graded poor27.8%-0.065-1.81
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient8.1%0.060+0.49
Undeclared quantities94.1%-0.106-9.94
Low meat (under 10% of dry matter)yes-3.158-3.16
Additive penalty-17.160.222-3.81
Processing multiplier0.9833.786+33.11
Processing: Dry Extrudedyes-6.713-6.71
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.49.191+3.56
Meat share of dry matter3.2%0.096+0.31
Carb share of dry matter37.2%-0.115-4.28
Oil share of dry matter15.1%-0.092-1.39
Vegetable share of dry matter0.3%-0.005-0.00
Additive share of dry matter15.4%0.163+2.51
Supplement share of dry matter13.5%-0.012-0.17
Other share of dry matter10.1%-0.375-3.78
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor27.8%-0.065-1.81
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients4-0.876-3.50
Largest single poor ingredient8.1%0.060+0.49
Undeclared quantities94.1%-0.106-9.94
Prints ingredient percentagesno0.000+0.00
Complete dietno2.294+0.00
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)no0.707+0.00
Low meat (under 10% of dry matter)yes-3.158-3.16
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat0.011.084+0.00
Additive penalty-17.160.222-3.81
Processing multiplier0.9833.786+33.11
Processing: Rawno-0.054+0.00
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedyes-6.713-6.71
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
+0.02
Additives declared on label
+2 transparency bonus
Subtotal
34.4
Final score
34/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v334/100current
v242/100
v141/100
v1.943/100
Nutritional: declared analysis vs reference ranges

Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (5.9% of the recipe mass) (voluntary)1.2/20
✓ Analytical constituents declared (mandatory)15/15
✓ Additives declared (mandatory)10/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✗ Feeding guidance given (mandatory) - not on file0/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

Claims on file; none we can check against the label

ClaimTypeCheckSubstantiation
Developed by vets (on page)provenancenot checkableManufacturer assertion
We only use krill sourced with sustainable eco-harvesting methods that minimise the risk to other species (on page)provenancenot checkableManufacturer assertion
Supports joint mobility (on page)Functionalnot checkableManufacturer assertion
Improvement in 7 days (on page)Functionalnot checkableManufacturer assertion
Proven to aid mobility in dogs (on page)Functionalnot checkableManufacturer assertion
helps to support joint flexibility and elasticity (on page)Functionalnot checkableManufacturer assertion
support joint health and mobility (on page)Functionalnot checkableManufacturer assertion
supports joint structure and maintenance (on page)Functionalnot checkableManufacturer assertion
keeping the joints hydrated and lubricated (on page)Functionalnot checkableManufacturer assertion
potent antioxidant is known to help combat oxidative stress in the joints (on page)Functionalnot checkableManufacturer assertion
Promotes healthy joints (on page)Functionalnot checkableManufacturer assertion
Synergistic ingredients support mobility, flexibility, elasticity, structure and overall joint health (on page)Functionalnot checkableManufacturer assertion
Improves mobility from week one (on page)Functionalnot checkableManufacturer assertion
Owners see significant increases in their dog's mobility in just seven days with one chew per day (on page)Functionalnot checkableManufacturer assertion
a synergistic blend of unique, natural-origin ingredients (on page)Contentnot checkableManufacturer assertion
97% natural-origin ingredients (on page)Contentnot checkableManufacturer assertion
94% of owners say their dogs love the great taste of MOVOFLEX® Soft Chews (on page)Contentnot checkableManufacturer assertion
tasty, one-a-day joint supplements for dogs (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

See all products from Virbac

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