Virbac MOVOFLEX® Soft Chews
Supplement complementary Clear label
Is Virbac MOVOFLEX® Soft Chews a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
94% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency56
- Safety100
- Evidencelimited33
Complementary supplement for dogs of all life stages, with rice, glycerine and vegetable by as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Single named animal protein: fish.
Why you might not
- A supplement, not a complete diet: feed as an extra, not the whole diet.
- 5 poor-graded ingredients make up about 36% of the recipe.
- Low in protein: 13% protein on a dry-matter basis.
Estimated composition
Typical analysis (as fed)
- Protein
- 10.10%
- Fat
- 8.70%
- Fibre
- 2%
- Ash
- 2.50%
- Moisture
- 19.80%
Additives & feeding info
Nutritional additives
Boswellia serrata extract 5.7 g
Technological additives
Preservatives; Antioxidants
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
- You need more protein than this: 12.6% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (18)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Pre-gelatinised rice | Rice - white | carb | medium | - | 8.8 |
| 2 | Glycerine | Glycerine | other | medium | - | 8.4 |
| 3 | Derivatives of vegetable origin | Vegetable By-Products | other | poor | - | 8.1 |
| 4 | Pre-gelatinised maize starch | Maize / Corn | carb | poor | - | 7.8 |
| 5 | Sunflower refined oil | Sunflower oil | oil | good | - | 7.5 |
| 6 | Sorbitol | Sorbitol | additive | poor | - | 7.2 |
| 7 | Egg shell membrane 3.3 % | Egg | meat | good | 3.3 | 3.3 |
| 8 | Sugars | Sugars | additive | poor | - | 6.9 |
| 9 | Pea protein | Pea protein | carb | medium | - | 6.6 |
| 10 | Yeasts | Yeast | supplement | good | - | 6.3 |
| 11 | Pre- gelatinised rice starch | Rice - white | carb | medium | - | 5.9 |
| 12 | Krill meal 1.85 % | Krill Meal | meat | medium | 1.85 | 1.9 |
| 13 | Maltodextrin | Maltodextrin | carb | poor | - | 5.6 |
| 14 | Minerals | Vitamins and minerals | supplement | medium | - | 5.3 |
| 15 | Rapeseed oil | Rapeseed oil | oil | good | - | 5.0 |
| 16 | Hyaluronic acid (High & low MW) 0.49 % | Hyaluronic acid | supplement | good | 0.49 | 0.5 |
| 17 | Powder cellulose | Cellulose | fibre | medium | - | 4.7 |
| 18 | Algae meal (Haematococcus pluvialis) 0.26 % | Seaweed | veg | good | 0.26 | 0.3 |
Brand
- Website
- https://uk.virbac.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- uk.virbac.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.3 | 9.915 | +2.68 |
| Meat share of dry matter | 3.2% | 0.116 | +0.37 |
| Carb share of dry matter | 37.2% | -0.113 | -4.19 |
| Oil share of dry matter | 15.1% | -0.088 | -1.33 |
| Additive share of dry matter | 15.4% | 0.177 | +2.73 |
| Supplement share of dry matter | 13.5% | -0.009 | -0.12 |
| Other share of dry matter | 10.1% | -0.371 | -3.75 |
| Recipe graded poor | 35.6% | -0.045 | -1.59 |
| Number of poor ingredients | 5 | -0.868 | -4.34 |
| Largest single poor ingredient | 8.1% | 0.056 | +0.46 |
| Undeclared quantities | 94.1% | -0.131 | -12.32 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Meat share × printed percentages | 3.2 | -0.073 | -0.23 |
| Additive penalty | -17.16 | 0.236 | -4.04 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.3 | 9.915 | +2.68 |
| Meat share of dry matter | 3.2% | 0.116 | +0.37 |
| Carb share of dry matter | 37.2% | -0.113 | -4.19 |
| Oil share of dry matter | 15.1% | -0.088 | -1.33 |
| Vegetable share of dry matter | 0.3% | -0.002 | -0.00 |
| Additive share of dry matter | 15.4% | 0.177 | +2.73 |
| Supplement share of dry matter | 13.5% | -0.009 | -0.12 |
| Other share of dry matter | 10.1% | -0.371 | -3.75 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 35.6% | -0.045 | -1.59 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 5 | -0.868 | -4.34 |
| Largest single poor ingredient | 8.1% | 0.056 | +0.46 |
| Undeclared quantities | 94.1% | -0.131 | -12.32 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 3.2 | -0.073 | -0.23 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -17.16 | 0.236 | -4.04 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.00
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 42.2
- Final score
- 42/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 42/100 | current |
| v1 | 41/100 | |
| v1.9 | 43/100 |
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (5.9% of the recipe mass) (voluntary) | 1.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Supports joint mobility (on page) | Functional | Manufacturer assertion |
| Improvement in 7 days (on page) | Functional | Manufacturer assertion |
| help to support your dog's joint health, mobility, structure and flexibility (on page) | Functional | Manufacturer assertion |
| Pet owners report seeing a perceived increase in mobility in 7 days (on page) | Functional | Manufacturer assertion |
| Proven to aid mobility in dogs, it helps to support joint flexibility and elasticity (on page) | Functional | Manufacturer assertion |
| MOVOFLEX® Soft Chews are made with purified resin extract from the tree to support joint health and mobility (on page) | Functional | Manufacturer assertion |
| hyaluronic acid supports joint structure and maintenance (on page) | Functional | Manufacturer assertion |
| helps to retain water, keeping the joints hydrated and lubricated (on page) | Functional | Manufacturer assertion |
| Omega-3s support joint mobility and overall health (on page) | Functional | Manufacturer assertion |
| potent antioxidant is known to help combat oxidative stress in the joints (on page) | Functional | Manufacturer assertion |
| start supporting your dog's joint health right away, with pet owners reporting a perceived increase in mobility in 7 days (on page) | Functional | Manufacturer assertion |
| Promotes healthy joints (on page) | Functional | Manufacturer assertion |
| Synergistic ingredients support mobility, flexibility, elasticity, structure and overall joint health (on page) | Functional | Manufacturer assertion |
| Improves mobility from week one (on page) | Functional | Manufacturer assertion |
| Owners see significant increases in their dog's mobility in just seven days with one chew per day (on page) | Functional | Manufacturer assertion |
| Proven to support mobility in dogs (on page) | Functional | Manufacturer assertion |
| Promotes joint flexibility and elasticity (on page) | Functional | Manufacturer assertion |
| Purified extract supports joint health and mobility (on page) | Functional | Manufacturer assertion |
| Retains water to keep the joints hydrated and lubricated (on page) | Functional | Manufacturer assertion |
| 94% of owners say their dogs love the great taste of MOVOFLEX® Soft Chews (on page) | Content | Manufacturer assertion |
| Rich in joint-friendly nutrients like collagen, glucosamine and chondroitin (on page) | Nutrient | Manufacturer assertion |
| 97% natural-origin ingredients (on page) | Content | Manufacturer assertion |
| Supports joint structure and maintenance (on page) | Functional | Manufacturer assertion |
| Omega-3s help to support joint mobility and health (on page) | Functional | Manufacturer assertion |
| A potent antioxidant (on page) | Functional | Manufacturer assertion |
| Known to help combat oxidative stress (on page) | Functional | Manufacturer assertion |
| Developed by vets (on page) | Functional | Manufacturer assertion |
| No loading period (on page) | Functional | Manufacturer assertion |
| Boswellia serrata extract: 5.7 g (on pack) | Content | Manufacturer assertion |
| Algae meal (Haematococcus pluvialis) 0.26 % (on pack) | Content | Manufacturer assertion |
| Egg shell membrane 3.3 % (on pack) | Content | Manufacturer assertion |
| Krill meal 1.85 % (on pack) | Content | Manufacturer assertion |
| Astaxanthin 0.01 % (on pack) | Nutrient | Manufacturer assertion |
| Hyaluronic acid (High & low MW) 0.49 % (on pack) | Content | Manufacturer assertion |
| Rich marine source of bioavailable omega-3 fatty acids (on page) | Nutrient | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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