Virbac MOVOFLEX® Soft Chews
Supplement · complementaryClear label

Our verdict
Is Virbac MOVOFLEX® Soft Chews a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary supplement for dogs of all life stages, with rice, glycerine and vegetable by as the main ingredients.
94% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: fish
- Doesn't list chicken, beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists rice - white
- You need more protein than this: 12.6% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label declares
Active ingredients and quantities as printed by the manufacturer. We record them as stated; we do not assess whether they are effective. Supplements are not scored.
| Active | Declared amount | Basis |
|---|---|---|
| Boswellia | 5.7 g/kg | per kg |
Nutrition and feedingProtein 10.10% · Fat 8.70%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10.10% |
| Fat | 8.70% |
| Fibre | 2% |
| Ash | 2.50% |
| Moisture | 19.80% |
Additives & feeding info
Additives declared on the label
Nutritional additives
Boswellia serrata extract 5.7 g
Technological additives
Preservatives; Antioxidants
Ingredients (18)94% of the recipe is estimated
Estimated composition
- carb 34.7%
- other 16.6%
- additive 14.1%
- oil 12.5%
- supplement 12.1%
- meat 5.2%
- fibre 4.7%
- veg 0.3%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Pre-gelatinised rice | Rice - white | carb · medium | - | 8.8 |
| 2 | Glycerine | Glycerine | other · medium | - | 8.4 |
| 3 | Derivatives of vegetable origin | Vegetable By-Products | other · poor | - | 8.1 |
| 4 | Pre-gelatinised maize starch | Cornstarch | carb · medium | - | 7.8 |
| 5 | Sunflower refined oil | Sunflower oil | oil · good | - | 7.5 |
| 6 | Sorbitol | Sorbitol | additive · poor | - | 7.2 |
| 7 | Egg shell membrane 3.3 % | Egg | meat · good | 3.3 | 3.3 |
| 8 | Sugars | Sugars | additive · poor | - | 6.9 |
| 9 | Pea protein | Pea protein | carb · medium | - | 6.6 |
| 10 | Yeasts | Yeast | supplement · good | - | 6.3 |
| 11 | Pre- gelatinised rice starch | Rice - white | carb · medium | - | 5.9 |
| 12 | Krill meal 1.85 % | Krill Meal | meat · medium | 1.85 | 1.9 |
| 13 | Maltodextrin | Maltodextrin | carb · poor | - | 5.6 |
| 14 | Minerals | Vitamins and minerals | supplement · medium | - | 5.3 |
| 15 | Rapeseed oil | Rapeseed oil | oil · good | - | 5.0 |
| 16 | Hyaluronic acid (High & low MW) 0.49 % | Hyaluronic acid | supplement · good | 0.49 | 0.5 |
| 17 | Powder cellulose | Cellulose | fibre · medium | - | 4.7 |
| 18 | Algae meal (Haematococcus pluvialis) 0.26 % | Seaweed | veg · good | 0.26 | 0.3 |
- 1. Pre-gelatinised rice8.8% estimated
- 2. Glycerine8.4% estimated
- 3. Derivatives of vegetable origin8.1% estimated
- 4. Pre-gelatinised maize starch7.8% estimated
- 5. Sunflower refined oil7.5% estimated
- 6. Sorbitol7.2% estimated
- 7. Egg shell membrane 3.3 %3.3% declared3.3% estimated
- 8. Sugars6.9% estimated
- 9. Pea protein6.6% estimated
- 10. Yeasts6.3% estimated
- 11. Pre- gelatinised rice starch5.9% estimated
- 12. Krill meal 1.85 %1.85% declared1.9% estimated
- 13. Maltodextrin5.6% estimated
- 14. Minerals5.3% estimated
- 15. Rapeseed oil5.0% estimated
- 16. Hyaluronic acid (High & low MW) 0.49 %0.49% declared0.5% estimated
- 17. Powder cellulose4.7% estimated
- 18. Algae meal (Haematococcus pluvialis) 0.26 %0.26% declared0.3% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Virbac
- Website
- https://uk.virbac.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- uk.virbac.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.56 |
| Meat share of dry matter | 3.2% | 0.096 | +0.31 |
| Carb share of dry matter | 37.2% | -0.115 | -4.28 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Additive share of dry matter | 15.4% | 0.163 | +2.51 |
| Supplement share of dry matter | 13.5% | -0.012 | -0.17 |
| Other share of dry matter | 10.1% | -0.375 | -3.78 |
| Recipe graded poor | 27.8% | -0.065 | -1.81 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 8.1% | 0.060 | +0.49 |
| Undeclared quantities | 94.1% | -0.106 | -9.94 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -17.16 | 0.222 | -3.81 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.4 | 9.191 | +3.56 |
| Meat share of dry matter | 3.2% | 0.096 | +0.31 |
| Carb share of dry matter | 37.2% | -0.115 | -4.28 |
| Oil share of dry matter | 15.1% | -0.092 | -1.39 |
| Vegetable share of dry matter | 0.3% | -0.005 | -0.00 |
| Additive share of dry matter | 15.4% | 0.163 | +2.51 |
| Supplement share of dry matter | 13.5% | -0.012 | -0.17 |
| Other share of dry matter | 10.1% | -0.375 | -3.78 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 27.8% | -0.065 | -1.81 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 8.1% | 0.060 | +0.49 |
| Undeclared quantities | 94.1% | -0.106 | -9.94 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -17.16 | 0.222 | -3.81 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 34.4
- Final score
- 34/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (5.9% of the recipe mass) (voluntary) | 1.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Developed by vets (on page) | provenance | not checkable | Manufacturer assertion |
| We only use krill sourced with sustainable eco-harvesting methods that minimise the risk to other species (on page) | provenance | not checkable | Manufacturer assertion |
| Supports joint mobility (on page) | Functional | not checkable | Manufacturer assertion |
| Improvement in 7 days (on page) | Functional | not checkable | Manufacturer assertion |
| Proven to aid mobility in dogs (on page) | Functional | not checkable | Manufacturer assertion |
| helps to support joint flexibility and elasticity (on page) | Functional | not checkable | Manufacturer assertion |
| support joint health and mobility (on page) | Functional | not checkable | Manufacturer assertion |
| supports joint structure and maintenance (on page) | Functional | not checkable | Manufacturer assertion |
| keeping the joints hydrated and lubricated (on page) | Functional | not checkable | Manufacturer assertion |
| potent antioxidant is known to help combat oxidative stress in the joints (on page) | Functional | not checkable | Manufacturer assertion |
| Promotes healthy joints (on page) | Functional | not checkable | Manufacturer assertion |
| Synergistic ingredients support mobility, flexibility, elasticity, structure and overall joint health (on page) | Functional | not checkable | Manufacturer assertion |
| Improves mobility from week one (on page) | Functional | not checkable | Manufacturer assertion |
| Owners see significant increases in their dog's mobility in just seven days with one chew per day (on page) | Functional | not checkable | Manufacturer assertion |
| a synergistic blend of unique, natural-origin ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 97% natural-origin ingredients (on page) | Content | not checkable | Manufacturer assertion |
| 94% of owners say their dogs love the great taste of MOVOFLEX® Soft Chews (on page) | Content | not checkable | Manufacturer assertion |
| tasty, one-a-day joint supplements for dogs (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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