The Innocent Hound Finest Pulled Pork
Dry Air Dried · completeHigh meatClear label
Our verdict
Is The Innocent Hound Finest Pulled Pork a good dog food?
We score it 82/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete air-dried food for dogs of all life stages, with pork, sweet potatoes and glycerine as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Single named protein: pork
- Doesn't list chicken, beef, turkey, lamb, fish, venison, duck as ingredients
Consider something else if:
- Your dog avoids grain: the label lists oat fibre
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 25% · Fat 9.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 25% |
| Fat | 9.50% |
| Fibre | 2% |
| Ash | 7% |
| Moisture | 28% |
Additives & feeding info
Feeding and storage
Storage
The dry raw food can be stored at room temperature
Additives declared on the label
Nutritional additives
Vitamin A 18182 IU; Vitamin D3 909 IU; Vitamin E 152 mg; Taurine 985 mg; Zinc (as Zinc Sulphate Monohydrate) 68 mg; Iron (as Iron (II) Sulphate Monohydrate) 53 mg; Manganese (as Manganous Sulphate Monohydrate) 10 mg; Copper (as Copper (II) Sulphate Pentahydrate) 7 mg; Iodine (as Calcium Iodate Anhydrous) 1.5 mg; Selenium (as Sodium Selenite) 0.08 mg; DL-Methionine 1818 mg
Technological additives
Citric Acid; Potassium Sorbate; Calcium Propionate
Ingredients (10)15% of the recipe is estimated
Estimated composition
- meat 70.0%
- carb 15.8%
- fibre 4.7%
- other 3.6%
- veg 3.0%
- supplement 2.9%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | British pork (70%) | Pork | meat · medium | 70 | 70.0 |
| 2 | dried sweet potato (12.5%) | Sweet Potatoes | carb · good | 12.5 | 12.5 |
| 3 | rapeseed glycerine | Glycerine | other · medium | - | 3.6 |
| 4 | dried potato | Potatoes | carb · medium | - | 3.3 |
| 5 | minerals | Vitamins and minerals | supplement · medium | - | 2.9 |
| 6 | dried apple (1%) | Apples | veg · good | 1 | 1.0 |
| 7 | dried sage (1%) | Sage | veg · good | 1 | 1.0 |
| 8 | dried chicory root (1%) | Chicory root | veg · good | 1 | 1.0 |
| 9 | fibre | Oat Fibre | fibre · medium | - | 2.5 |
| 10 | beet pulp | Beet Pulp | fibre · medium | - | 2.2 |
- 1. British pork (70%)70% declared70.0% estimated
- 2. dried sweet potato (12.5%)12.5% declared12.5% estimated
- 3. rapeseed glycerine3.6% estimated
- 4. dried potato3.3% estimated
- 5. minerals2.9% estimated
- 6. dried apple (1%)1% declared1.0% estimated
- 7. dried sage (1%)1% declared1.0% estimated
- 8. dried chicory root (1%)1% declared1.0% estimated
- 9. fibre2.5% estimated
- 10. beet pulp2.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: The Innocent Hound
- [email protected]
- Phone
- +44 (0)1937 841175
- Address
- Unit 11 Ash Way, Thorp Arch Estate, Wetherby, LS23 7FA
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Scored with
- Model v3 (methodology)
- Product page
- theinnocenthound.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 82 out of 100 based on several key factors. The processing format contributed +6.3 points to the total, while the overall quality of the ingredient list added +6 points. Furthermore, the meat content contributed +4.2 points to the evaluation. On the other hand, the carbohydrate content affected the score by -3.6 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.96 |
| Meat share of dry matter | 43.4% | 0.096 | +4.16 |
| Carb share of dry matter | 31.4% | -0.115 | -3.61 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Supplement share of dry matter | 5.9% | -0.012 | -0.07 |
| Other share of dry matter | 4.0% | -0.375 | -1.50 |
| Undeclared quantities | 14.5% | -0.106 | -1.53 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.96 |
| Meat share of dry matter | 43.4% | 0.096 | +4.16 |
| Carb share of dry matter | 31.4% | -0.115 | -3.61 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.9% | -0.012 | -0.07 |
| Other share of dry matter | 4.0% | -0.375 | -1.50 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 14.5% | -0.106 | -1.53 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 82.4
- Final score
- 82/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 25 | 34.7 (band 18 to 40%) | 100 |
| Fat | 9.5 | 13.2 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.8 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Declared fortification: 11 nutritional additives on the label
- Vitamin A 18182 IU
- Vitamin D3 909 IU
- Vitamin E 152 mg
- Taurine 985 mg
- Zinc (as Zinc Sulphate Monohydrate) 68 mg
- Iron (as Iron (II) Sulphate Monohydrate) 53 mg
- Manganese (as Manganous Sulphate Monohydrate) 10 mg
- Copper (as Copper (II) Sulphate Pentahydrate) 7 mg
- Iodine (as Calcium Iodate Anhydrous) 1.5 mg
- Selenium (as Sodium Selenite) 0.08 mg
- DL-Methionine 1818 mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (85.5% of the recipe mass) (voluntary) | 17.1/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "grain free" — the declared label says otherwise on grain-free.
Consistent with the label
- "Complete Food" — supported by the declared complete and balanced data.
- "Single Protein" — supported by the declared single protein data.
4 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| high quality, minced British pork, which is a highly digestible, delicious source of protein (on page) | provenance | not checkable | Manufacturer assertion |
| Complete Food (on page) | Content | consistent | Manufacturer assertion |
| Suitable from 8 weeks + (on page) | Functional | not checkable | Manufacturer assertion |
| good source of prebiotics that help maintain a healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| grain free (on page) | Free-from | contradicted | Manufacturer assertion |
| Single Protein (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Finest Pulled Pork
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