The Innocent Hound Birthday Cake Mix - Grain Free
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Our verdict
Is The Innocent Hound Birthday Cake Mix - Grain Free a good dog food?
This is a other, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a other should be fed alongside, not instead of, a complete diet.
Complementary food for dogs of all life stages, with gram flour, baking powder and apples as the main ingredients.
40% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: duck
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 13 ingredients.
- Uses generic terms (Duck): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 6 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 21.10% · Fat 3%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 21.10% |
| Fat | 3% |
| Fibre | 0.90% |
| Ash | 6.70% |
| Moisture | 9.80% |
Additives & feeding info
Additives declared on the label
Technological additives
Citric Acid; Potassium Sorbate; Calcium Propionate
Ingredients (13)40% of the recipe is estimated
Estimated composition
- veg 56.0%
- carb 17.3%
- meat 10.0%
- additive 10.0%
- other 6.8%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 10% Flour mix: Yellow split pea & chickpea flour | Gram flour | carb · good | 10 | 10.0 |
| 2 | 10% baking powder | Baking powder | additive · medium | 10 | 10.0 |
| 3 | 10% apple | Apples | veg · good | 10 | 10.0 |
| 4 | 10% cranberry | Cranberries | veg · good | 10 | 10.0 |
| 5 | 10% nettle leaf | Nettles | veg · good | 10 | 10.0 |
| 6 | 10% Duck mix: Duck | Duck | meat · medium | 10 | 10.0 |
| 7 | sweet potato | Sweet Potatoes | carb · good | - | 7.3 |
| 8 | rapeseed glycerine | Glycerine | other · medium | - | 6.8 |
| 9 | parsley | Parsley | veg · good | - | 6.2 |
| 10 | basil | Basil | veg · good | - | 5.7 |
| 11 | marjoram | Marjoram | veg · good | - | 5.2 |
| 12 | oregano | Oregano | veg · good | - | 4.7 |
| 13 | thyme | Thyme | veg · good | - | 4.2 |
- 1. 10% Flour mix: Yellow split pea & chickpea flour10% declared10.0% estimated
- 2. 10% baking powder10% declared10.0% estimated
- 3. 10% apple10% declared10.0% estimated
- 4. 10% cranberry10% declared10.0% estimated
- 5. 10% nettle leaf10% declared10.0% estimated
- 6. 10% Duck mix: Duck10% declared10.0% estimated
- 7. sweet potato7.3% estimated
- 8. rapeseed glycerine6.8% estimated
- 9. parsley6.2% estimated
- 10. basil5.7% estimated
- 11. marjoram5.2% estimated
- 12. oregano4.7% estimated
- 13. thyme4.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: The Innocent Hound
- [email protected]
- Phone
- +44 (0)1937 841175
- Address
- Unit 11 Ash Way, Thorp Arch Estate, Wetherby, LS23 7FA
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Product page
- theinnocenthound.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.44 |
| Meat share of dry matter | 8.1% | 0.096 | +0.78 |
| Carb share of dry matter | 31.5% | -0.115 | -3.62 |
| Vegetable share of dry matter | 24.4% | -0.005 | -0.13 |
| Additive share of dry matter | 26.2% | 0.163 | +4.26 |
| Other share of dry matter | 9.8% | -0.375 | -3.68 |
| Undeclared quantities | 40.0% | -0.106 | -4.22 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -12.00 | 0.222 | -2.66 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.44 |
| Meat share of dry matter | 8.1% | 0.096 | +0.78 |
| Carb share of dry matter | 31.5% | -0.115 | -3.62 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 24.4% | -0.005 | -0.13 |
| Additive share of dry matter | 26.2% | 0.163 | +4.26 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 9.8% | -0.375 | -3.68 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 40.0% | -0.106 | -4.22 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -12.00 | 0.222 | -2.66 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 52.3
- Final score
- 52/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (60% of the recipe mass) (voluntary) | 12/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Made with a single protein- only British duck goes into this cake mix" — supported by the declared single protein data.
- "grain free" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Made with air-dried British duck (on page) | provenance | not checkable | Manufacturer assertion |
| loaded with British duck (on page) | Content | not checkable | Manufacturer assertion |
| grain free recipe (on page) | Content | not checkable | Manufacturer assertion |
| Made with a single protein- only British duck goes into this cake mix (on page) | Content | consistent | Manufacturer assertion |
| grain free (on page) | Free-from | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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