Our verdict
Is The Farmer's Dog Superfood Venison a good dog food?
We score it 96/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for adult dogs, with venison, beef heart and beef liver as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list chicken, turkey, lamb, fish, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- Your dog avoids venison: the label lists venison
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 18.50% · Fat 4.80%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 18.50% |
| Fat | 4.80% |
| Fibre | 1.30% |
| Ash | 2.40% |
| Moisture | 71.50% |
Additives & feeding info
Feeding and storage
Storage
Store frozen until required; defrost in a sealed container at the bottom of the fridge; once defrosted, store at the bottom of the fridge and use within 48 hours
Feeding guide
Adult dogs: 2%-3% per kilo of ideal body weight based on normal activity; a balanced raw diet should consist of 80% meat, 10% bone and 10% organ meats (5% liver)
No additives recorded yet.
Ingredients (13)4% of the recipe is estimated
Estimated composition
- meat 89.5%
- veg 8.6%
- carb 0.7%
- oil 0.7%
- supplement 0.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Venison Meat 54% | Venison | meat · good | 54 | 54.0 |
| 2 | Venison Meat with Bone 20.5% | Venison | meat · good | 20.5 | 20.5 |
| 3 | Beef Heart 5% | Beef Heart | meat · good | 5 | 5.0 |
| 4 | Beef Liver 5% | Beef Liver | meat · good | 5 | 5.0 |
| 5 | Beef Kidney 5% | Beef Kidney | meat · good | 5 | 5.0 |
| 6 | Parsnip 4% | Parsnips | veg · good | 4 | 4.0 |
| 7 | Carrot 3% | Carrots | veg · good | 3 | 3.0 |
| 8 | Barley grass | Barley grass | carb · good | - | 0.7 |
| 9 | Hempseed oil | Hemp Oil | oil · good | - | 0.7 |
| 10 | Chicory root powder | Chicory root | veg · good | - | 0.6 |
| 11 | Kelp | Kelp | veg · good | - | 0.6 |
| 12 | Omega-3 | Omega-3 Supplement | supplement · good | - | 0.5 |
| 13 | Shiitake mushroom powder. | Shiitake mushroom | veg · good | - | 0.4 |
- 1. Venison Meat 54%54% declared54.0% estimated
- 2. Venison Meat with Bone 20.5%20.5% declared20.5% estimated
- 3. Beef Heart 5%5% declared5.0% estimated
- 4. Beef Liver 5%5% declared5.0% estimated
- 5. Beef Kidney 5%5% declared5.0% estimated
- 6. Parsnip 4%4% declared4.0% estimated
- 7. Carrot 3%3% declared3.0% estimated
- 8. Barley grass0.7% estimated
- 9. Hempseed oil0.7% estimated
- 10. Chicory root powder0.6% estimated
- 11. Kelp0.6% estimated
- 12. Omega-30.5% estimated
- 13. Shiitake mushroom powder.0.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-26
Brand and contact: The Farmer's Dog
- Website
- https://thefarmersdog.uk/
- [email protected]
- Phone
- 01363 85900
- Address
- Elston Farm, Crediton, EX17 5PB
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-26
- Scored with
- Model v3 (methodology)
- Product page
- thefarmersdog.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.3/5 · 2 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scores 96 out of 100. The overall quality of the ingredient list contributed +9 points, and the meat content contributed +8.2. Being labelled nutritionally complete added a further +2.3 points. On the downside, ingredients without printed percentages deducted -0.4 points from the total.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.04 |
| Meat share of dry matter | 85.5% | 0.096 | +8.21 |
| Carb share of dry matter | 2.2% | -0.115 | -0.25 |
| Oil share of dry matter | 2.3% | -0.092 | -0.21 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Supplement share of dry matter | 1.5% | -0.012 | -0.02 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.04 |
| Meat share of dry matter | 85.5% | 0.096 | +8.21 |
| Carb share of dry matter | 2.2% | -0.115 | -0.25 |
| Oil share of dry matter | 2.3% | -0.092 | -0.21 |
| Vegetable share of dry matter | 8.5% | -0.005 | -0.04 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 1.5% | -0.012 | -0.02 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 3.5% | -0.106 | -0.37 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 97.4
- Final score
- 96/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 18.5 | 64.9 (band 18 to 40%) | 100 |
| Fat | 4.8 | 16.8 (band 5.5 to 20%) | 100 |
| Fibre | 1.3 | 4.6 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (96.5% of the recipe mass) (voluntary) | 19.3/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 4 checkable claims: 4 consistent, 0 contradicted.
Consistent with the label
- "100% British meat — no nasties, ever" — supported by the declared made in the UK data.
- "Crafted with high-welfare, human-grade British venison" — supported by the declared made in the UK data.
- "Made on our own farm in Devon" — supported by the declared made in the UK data.
- "nutritionally complete" — supported by the declared complete and balanced data.
4 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 100% British meat — no nasties, ever (on pack) | provenance | consistent | Manufacturer assertion |
| Crafted with high-welfare, human-grade British venison (on pack) | provenance | consistent | Manufacturer assertion |
| Grass fed animal sources (on pack) | provenance | not checkable | Manufacturer assertion |
| No mystery ingredients, no long supply chains, just honest, traceable raw food (on page) | provenance | not checkable | Manufacturer assertion |
| Made on our own farm in Devon (on page) | provenance | consistent | Manufacturer assertion |
| nutrient-rich offal (on pack) | Content | not checkable | Manufacturer assertion |
| nutritionally complete (on pack) | Content | consistent | Manufacturer assertion |
| Delivered frozen (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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