The Farmer's Dog Superfood Chicken Complete
Raw complete High meat Clear label Full label
Is The Farmer's Dog Superfood Chicken Complete a good dog food?
We score it 94/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The overall score is 94 out of 100. The meat content contributed +8.4 points, and the overall quality of the ingredient list added +5.5 points. Being labelled nutritionally complete brought +2.3 points, while ingredients without printed percentages deducted -0.3 points.
- Recipe94
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencestrong100
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete raw food for dogs of all life stages, with carcass, beef liver and kidney as the main ingredients.
Why you might choose it
- Meat makes up an estimated 88% of the dry matter (90% as fed).
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
Why you might not
- High in fat: 25% fat on a dry-matter basis.
- Needs freezer space and defrosting before serving.
Estimated composition
Typical analysis (as fed)
- Protein
- 17.40%
- Fat
- 7.70%
- Fibre
- 1.30%
- Ash
- 3%
- Moisture
- 68.60%
Additives & feeding info
No additives recorded yet.
Storage
Frozen Chubs: Store frozen until required. Defrost in a sealed container at the bottom of the fridge. Once defrosted, store at the bottom of the fridge and use within 48 hours. Don't discard the thaw juice as this can contain essential nutrients. Wash with hot soapy water, all utensils, dishes, and surfaces after serving. Remove and safely dispose of any uneaten raw food as soon as your pet has finished eating.
Feeding guide
A balanced and nutritionally correct raw diet should consist of 80% meat, 10% bone and 10% organ meats - 5% being liver. The feeding guideline for adult dogs is 2%-3% per kilo of ideal body weight based on normal activity. These are guideline weights for adult dogs only; puppies require different percentages according to their age.
Reviews
Trustpilot: 4.9/5 · 363 reviews
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: it is listed as an ingredient
- Your dog avoids beef: the label lists beef liver
- Your dog avoids grain: it is listed as an ingredient
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 24.5% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (10)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken Meat with carcass 79.5% | Carcass | meat | medium | 79.5 | 79.5 |
| 2 | Beef Liver 5% | Beef Liver | meat | good | 5 | 5.0 |
| 3 | Beef Kidney 5% | Kidney | meat | good | 5 | 5.0 |
| 4 | Parsnip 5% | Parsnips | veg | good | 5 | 5.0 |
| 5 | Carrot 3% | Carrots | veg | good | 3 | 3.0 |
| 6 | Barley grass | Barley grass | carb | good | - | 0.6 |
| 7 | Chicory root powder | Chicory root | veg | good | - | 0.6 |
| 8 | Kelp | Kelp | veg | good | - | 0.5 |
| 9 | Omega-3 | Omega-3 Supplement | supplement | good | - | 0.4 |
| 10 | Shiitake mushroom powder | Shiitake mushroom | veg | good | - | 0.4 |
Brand
- Website
- https://thefarmersdog.uk/
- [email protected]
- Phone
- 01363 85900
- Address
- Elston Farm, Crediton, EX17 5PB
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-26
- Scored with
- Model v3 (methodology)
- Product page
- thefarmersdog.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-09-26. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.51 |
| Meat share of dry matter | 87.9% | 0.096 | +8.44 |
| Carb share of dry matter | 1.9% | -0.115 | -0.22 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.05 |
| Supplement share of dry matter | 1.4% | -0.012 | -0.02 |
| Undeclared quantities | 2.5% | -0.106 | -0.26 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.51 |
| Meat share of dry matter | 87.9% | 0.096 | +8.44 |
| Carb share of dry matter | 1.9% | -0.115 | -0.22 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 8.7% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 1.4% | -0.012 | -0.02 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 2.5% | -0.106 | -0.26 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 94.4
- Final score
- 94/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17.4 | 55.4 (band 18 to 40%) | 100 |
| Fat | 7.7 | 24.5 (band 5.5 to 20%) | 100 |
| Fibre | 1.3 | 4.1 (band 0.5 to 5%) | 100 |
Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (97.5% of the recipe mass) (voluntary) | 19.5/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · strong — 6 checkable claims: 6 consistent, 0 contradicted.
Consistent with the label
- "100% British meat — no nasties, ever" — supported by the declared made in the UK data.
- "high-welfare, human-grade British chicken" — supported by the declared made in the UK data.
- "100% British Meat" — supported by the declared made in the UK data.
- "Made on our own farm in Devon" — supported by the declared made in the UK data.
- "100% natural and British" — supported by the declared made in the UK data.
- "complete and wholesome meal" — supported by the declared complete and balanced data.
7 further claims on file that we cannot check against the label.
Strong: at least three checkable claims, all consistent with the declared label, and no compliance cap.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| 100% British meat — no nasties, ever (on page) | provenance | consistent | Manufacturer assertion |
| high-welfare, human-grade British chicken (on page) | provenance | consistent | Manufacturer assertion |
| 100% British Meat (on page) | provenance | consistent | Manufacturer assertion |
| Grass Fed Animal Sources (on page) | provenance | not checkable | Manufacturer assertion |
| Made on our own farm in Devon (on page) | provenance | consistent | Manufacturer assertion |
| 100% natural and British (on page) | provenance | consistent | Manufacturer assertion |
| complete and wholesome meal (on page) | Content | consistent | Manufacturer assertion |
| rich organs, and healthy veggies (on page) | Content | not checkable | Manufacturer assertion |
| Enhanced with powerful superfoods like kelp and shiitake mushroom (on page) | Content | not checkable | Manufacturer assertion |
| Nutrient-rich Offal (on page) | Content | not checkable | Manufacturer assertion |
| Ground Bone For Calcium (on page) | Functional | not checkable | Manufacturer assertion |
| Human Grade Meat (on page) | Content | not checkable | Manufacturer assertion |
| raw, species-appropriate dog food (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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