Southend Dog White Fish & Turkey Raw Dog Food (80/10/10)
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Is Southend Dog White Fish & Turkey Raw Dog Food (80/10/10) a good dog food?
This is a complementary food, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a complementary food should be fed alongside, not instead of, a complete diet.
- RecipeNot applicable
- NutritionalNot applicable
- Transparency60
- Safety100
- Evidencelimited33
Complementary raw food for dogs of all life stages, with turkey, white fish and bone as the main ingredients.
Why you might choose it
- Prints ingredient percentages on the label.
- Prints a percentage for nearly every ingredient, so the recipe is fully auditable.
- Doesn't list grain ingredients.
Why you might not
- A complementary food, not a complete diet: feed alongside a complete food.
- Around 76% of the recipe is generic or unspecified ingredients.
- High in fat: 35% fat on a dry-matter basis.
What the label tells us
- The label lists 4 ingredients.
- Names its animal sources (2 named ingredients).
- Uses generic terms (Turkey): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 4 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Estimated composition
Typical analysis (as fed)
- Protein
- 17%
- Fat
- 14%
- Fibre
- 1%
- Ash
- 3%
- Moisture
- 60%
Additives & feeding info
No additives recorded yet.
Storage
Store at -18°C. Defrost overnight in the fridge. Use within 24–48 hours (up to 4 days refrigerated). Do not refreeze once thawed. If still firm on arrival, it is safe to refreeze.
Feeding guide
Feed 2–3% of body weight per day. Example: 10kg dog → 200g–300g daily; 20kg dog → 400g–600g daily. Adjust based on activity level, age, and condition.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids turkey: the label lists turkey
- Your dog avoids fish: the label lists white fish
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 35.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (4)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Turkey Meat (45%) | Turkey | meat | medium | 45 | 45.0 |
| 2 | White Fish (35%) | White Fish | meat | good | 35 | 35.0 |
| 3 | Ground Bone (10%) | Bone | mineral | medium | 10 | 10.0 |
| 4 | Turkey Liver (10%) | Turkey liver | meat | good | 10 | 10.0 |
Brand
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Product page
- southenddogtraining.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.1 | 9.915 | +1.38 |
| Meat share of dry matter | 5.4% | 0.116 | +0.62 |
| Unrecognised share of dry matter | 76.5% | -0.022 | -1.71 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| Meat share × printed percentages | 5.4 | -0.073 | -0.39 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | yes | 13.322 | +13.32 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.1 | 9.915 | +1.38 |
| Meat share of dry matter | 5.4% | 0.116 | +0.62 |
| Carb share of dry matter | 0.0% | -0.113 | +0.00 |
| Oil share of dry matter | 0.0% | -0.088 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.002 | +0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.009 | +0.00 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 76.5% | -0.022 | -1.71 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | no | 1.703 | +0.00 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | no | -0.506 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -1.988 | -1.99 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 5.4 | -0.073 | -0.39 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | yes | 13.322 | +13.32 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +0.10
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 81.2
- Final score
- 81/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Supports digestion and skin health (on page) | Functional | Manufacturer assertion |
| Lean protein for muscle maintenance (on page) | Functional | Manufacturer assertion |
| Omega-3 fatty acids for skin, coat, and joint health (on page) | Functional | Manufacturer assertion |
| Highly digestible ingredients for sensitive stomachs (on page) | Functional | Manufacturer assertion |
| Lower fat content compared to richer meats (on page) | High/low level | Manufacturer assertion |
| Grain free recipe (on page) | Content | Manufacturer assertion |
| Lean turkey for high-quality protein (on page) | Content | Manufacturer assertion |
| Frozen for freshness (on page) | Content | Manufacturer assertion |
| White fish rich in omega-3 fatty acids (on page) | Content | Manufacturer assertion |
| No grains, additives, or fillers (on page) | Free-from | Manufacturer assertion |
| 100% natural ingredients (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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