Southend Dog Venison & Duck Raw Dog Food (Complete Adult)

Raw · completeHigh meatClear label

Good
our rating

Our verdict

Is Southend Dog Venison & Duck Raw Dog Food (Complete Adult) a good dog food?

We score it 96/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

Complete raw food for adult dogs, with duck, venison and beef tripe as the main ingredients.

How we score

Why you might choose it

  • Scores 96, in the top quarter of raw foods we track.
  • Meat makes up an estimated 90% of the dry matter (85% as fed).
  • Prints ingredient percentages on the label.

Why you might not

  • High in fat: 32% fat on a dry-matter basis.
  • Needs freezer space and defrosting before serving.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, pork as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef tripe
  • Your dog avoids fish: the label lists salmon oil
  • Your dog avoids venison: the label lists venison
  • Your dog avoids duck: the label lists duck
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 32.0% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.

Nutrition and feedingProtein 14% · Fat 8%

Typical analysis (as fed)

NutrientAs fed
Protein14%
Fat8%
Fibre0.50%
Ash2%
Moisture75%

Additives & feeding info

Feeding and storage

Storage

Store at -18°C. Defrost in the fridge overnight. Use within 24–48 hours. Do not refreeze once thawed. Once defrosted, do not refreeze.

Feeding guide

Feed 2–3% of body weight per day. Example: 10kg dog → 200g–300g daily; 20kg dog → 400g–600g daily.

No additives recorded yet.

Ingredients (13)13 of 13 percentages printed

Estimated composition

  • meat 85.0%
  • veg 14.8%
  • oil 0.1%
  • carb 0.1%
#As declaredMatchedLabel readingDeclared %Est. %
1Duck with Bone (35%)Duckmeat · medium3535.0
2Venison Meat (25%)Venisonmeat · good2525.0
3Beef Tripe (10%)Beef Tripemeat · medium1010.0
4Venison with Bone (10%)Venisonmeat · good1010.0
5Beef Kidney (2.5%)Beef Kidneymeat · good2.52.5
6Beef Liver (2.5%)Beef Livermeat · good2.52.5
7Carrot (6%)Carrotsveg · good66.0
8Butternut Squash (4%)Butternut Squashveg · good44.0
9Green Vegetables (3.5%)Green Vegetablesveg · medium3.53.5
10Blueberry (1%)Blueberriesveg · good11.0
11Kelp (0.3%)Kelpveg · good0.30.3
12Salmon Oil (0.15%)Salmon Oiloil · good0.150.1
13Wheatgrass Powder (0.05%)Wheatgrasscarb · good0.050.05
  1. 1. Duck with Bone (35%)35% declared35.0% estimated
    Duck · meat · medium
  2. 2. Venison Meat (25%)25% declared25.0% estimated
    Venison · meat · good
  3. 3. Beef Tripe (10%)10% declared10.0% estimated
    Beef Tripe · meat · medium
  4. 4. Venison with Bone (10%)10% declared10.0% estimated
    Venison · meat · good
  5. 5. Beef Kidney (2.5%)2.5% declared2.5% estimated
    Beef Kidney · meat · good
  6. 6. Beef Liver (2.5%)2.5% declared2.5% estimated
    Beef Liver · meat · good
  7. 7. Carrot (6%)6% declared6.0% estimated
    Carrots · veg · good
  8. 8. Butternut Squash (4%)4% declared4.0% estimated
    Butternut Squash · veg · good
  9. 9. Green Vegetables (3.5%)3.5% declared3.5% estimated
    Green Vegetables · veg · medium
  10. 10. Blueberry (1%)1% declared1.0% estimated
    Blueberries · veg · good
  11. 11. Kelp (0.3%)0.3% declared0.3% estimated
    Kelp · veg · good
  12. 12. Salmon Oil (0.15%)0.15% declared0.1% estimated
    Salmon Oil · oil · good
  13. 13. Wheatgrass Powder (0.05%)0.05% declared0.05% estimated
    Wheatgrass · carb · good

Trust and sourceNo recalls recorded in our database · checked 2026-09-14

Brand and contact: Southend Dog

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v3 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Score details and methodologyCalculations, history and evidence

Recipe: how the 1-100 score is calculated

Why this score?

This product scores 96 out of 100. The meat content contributed +8.6 points, while the overall quality of the ingredient list added +7. Being labelled nutritionally complete also helped, adding a further +2.3 points. However, the oil and fat content weighed the score down by -0.1 points.

Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+6.98
Meat share of dry matter90.0%0.096+8.64
Carb share of dry matter0.2%-0.115-0.02
Oil share of dry matter0.6%-0.092-0.05
Vegetable share of dry matter9.2%-0.005-0.05
Complete dietyes2.294+2.29
High meat (30%+ of dry matter)yes0.707+0.71
Fresh × high meat1.011.084+11.08
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Show all 40 components
ComponentInputCoefficientContribution
Base score-30.909+30.91
Average ingredient quality0.89.191+6.98
Meat share of dry matter90.0%0.096+8.64
Carb share of dry matter0.2%-0.115-0.02
Oil share of dry matter0.6%-0.092-0.05
Vegetable share of dry matter9.2%-0.005-0.05
Additive share of dry matter0.0%0.163+0.00
Supplement share of dry matter0.0%-0.012+0.00
Other share of dry matter0.0%-0.375+0.00
Unrecognised share of dry matter0.0%-0.027+0.00
Recipe graded poor0.0%-0.065+0.00
Poor-quality meat in recipe0.0%-0.179+0.00
Number of poor ingredients0-0.876+0.00
Largest single poor ingredient0.0%0.060+0.00
Undeclared quantities0.0%-0.106+0.00
Prints ingredient percentagesno0.000+0.00
Complete dietyes2.294+2.29
Frozen or chilled freshno0.000+0.00
High meat (30%+ of dry matter)yes0.707+0.71
Low meat (under 10% of dry matter)no-3.158+0.00
High carb and low meatno-1.180+0.00
Meat share × printed percentages0.00.000+0.00
Meat share × fresh0.00.000+0.00
Fresh × high meat1.011.084+11.08
Additive penalty0.000.222+0.00
Processing multiplier1.1233.786+37.84
Processing: Rawyes-0.054-0.05
Processing: Fresh Chilledno-2.354+0.00
Processing: Fresh Frozenno-2.354+0.00
Processing: Fresh Refrigeratedno0.000+0.00
Processing: Fresh Shelfno-0.672+0.00
Processing: Dry Freeze Driedno6.629+0.00
Processing: Dry Air Driedno6.331+0.00
Processing: Dry Cold Pressedno-6.713+0.00
Processing: Dry Bakedno-6.713+0.00
Processing: Dry Extrudedno-6.713+0.00
Processing: Dry Semi Moistno-6.174+0.00
Processing: Dry Mueslino-10.146+0.00
Processing: Wet Pateno-0.672+0.00
Processing: Wet Chunksno-0.672+0.00
Processing-type offset
-1.74
Subtotal
96.5
Final score
96/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Score history across model versions

The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.

ModelScore
v396/100current
v296/100
Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein1456 (band 18 to 40%)100
Fat832 (band 5.5 to 20%)100
Fibre0.52 (band 0.5 to 5%)90

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

No nutritional additives section declared on the label.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
✓ Ingredient list on the label (mandatory)10/10
✓ Printed percentages on the label (100% of the recipe mass) (voluntary)20/20
✓ Analytical constituents declared (mandatory)15/15
✗ Additives declared (mandatory) - not on file0/10
✗ Energy value declared (voluntary) - not on file0/5
✓ Complete/complementary designation (mandatory)5/5
✓ Feeding guidance given (mandatory)10/10
✓ Manufacturer identity and address (mandatory)5/10
✓ Country of manufacture stated (voluntary)10/10
✗ Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.

100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.

Consistent with the label

  • "Complete and balanced for adult dogs" — supported by the declared complete and balanced data.

9 further claims on file that we cannot check against the label.

Moderate: every checkable claim is consistent with the declared label.

ClaimTypeCheckSubstantiation
Ideal for dogs with sensitivities to chicken or beef (on page)Functionalnot checkableManufacturer assertion
Supports lean muscle development (on page)Functionalnot checkableManufacturer assertion
Helps maintain healthy skin and coat (on page)Functionalnot checkableManufacturer assertion
Supports digestion, muscle health, and overall wellbeing (on page)Functionalnot checkableManufacturer assertion
No fillers (on page)Free-fromnot checkableManufacturer assertion
Complete and balanced for adult dogs (on page)ContentconsistentManufacturer assertion
No preservatives (on page)Free-fromnot checkableManufacturer assertion
Natural ingredients with added superfoods (on page)Contentnot checkableManufacturer assertion
No artificial additives (on page)Free-fromnot checkableManufacturer assertion
Novel protein raw diet, ideal for dogs needing variety or an alternative to common proteins like chicken or beef (on page)Contentnot checkableManufacturer assertion

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

Alternatives to Venison & Duck Raw Dog Food (Complete Adult)

Similar on ingredients, protein, format or nutrition, using the same stored data.

See all alternatives

See all products from Southend Dog

Community0 comments

Owners' verdict
0 votes

Comments (0)

No comments yet. Be the first to share how this went down with your dog.

Comments are reviewed before they appear.