Southend Dog Venison & Duck Raw Dog Food (Complete Adult)

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Good
our rating

Is Southend Dog Venison & Duck Raw Dog Food (Complete Adult) a good dog food?

We score it 96/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 96 out of 100. Several elements shape this rating, starting with the processing format, which contributes +13.3. Additionally, the meat content adds +10.4, while the overall quality of the ingredient list contributes +7.6. Finally, printing percentages on the label accounts for +3.2.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Complete raw food for adult dogs, with duck, venison and beef tripe as the main ingredients.

Why you might choose it

  • Scores 96, in the top quarter of raw foods we track.
  • Meat makes up an estimated 90% of the dry matter (85% as fed).
  • Prints ingredient percentages on the label.

Why you might not

  • High in fat: 32% fat on a dry-matter basis.
  • Needs freezer space and defrosting before serving.

View the source page

Estimated composition

meat85.0%
veg14.8%
oil0.1%
carb0.1%

Typical analysis (as fed)

Protein
14%
Fat
8%
Fibre
0.50%
Ash
2%
Moisture
75%

Additives & feeding info

No additives recorded yet.

Storage

Store at -18°C. Defrost in the fridge overnight. Use within 24–48 hours. Do not refreeze once thawed. Once defrosted, do not refreeze.

Feeding guide

Feed 2–3% of body weight per day. Example: 10kg dog → 200g–300g daily; 20kg dog → 400g–600g daily.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Doesn't list chicken, turkey, lamb, pork as ingredients

Consider something else if:

  • Your dog avoids beef: the label lists beef tripe
  • Your dog avoids fish: the label lists salmon oil
  • Your dog avoids venison: the label lists venison
  • Your dog avoids duck: the label lists duck
  • You want a single-protein recipe: this one lists more than one animal protein
  • You are limiting fat: 32.0% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (13)

#As declaredMatchedCategoryTierDeclared %Est. %
1Duck with Bone (35%)Duckmeatmedium3535.0
2Venison Meat (25%)Venisonmeatgood2525.0
3Beef Tripe (10%)Beef Tripemeatmedium1010.0
4Venison with Bone (10%)Venisonmeatgood1010.0
5Beef Kidney (2.5%)Kidneymeatgood2.52.5
6Beef Liver (2.5%)Beef Livermeatgood2.52.5
7Carrot (6%)Carrotsveggood66.0
8Butternut Squash (4%)Butternut Squashveggood44.0
9Green Vegetables (3.5%)Green Vegetablesvegmedium3.53.5
10Blueberry (1%)Blueberriesveggood11.0
11Kelp (0.3%)Kelpveggood0.30.3
12Salmon Oil (0.15%)Salmon Oiloilgood0.150.1
13Wheatgrass Powder (0.05%)Wheatgrasscarbgood0.050.05

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.56
Meat share of dry matter90.0%0.116+10.44
Carb share of dry matter0.2%-0.113-0.02
Oil share of dry matter0.6%-0.088-0.05
Vegetable share of dry matter9.2%-0.002-0.02
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages90.0-0.073-6.60
Processing multiplier1.0032.336+32.34
Processing: Rawyes13.322+13.32
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.89.915+7.56
Meat share of dry matter90.0%0.116+10.44
Carb share of dry matter0.2%-0.113-0.02
Oil share of dry matter0.6%-0.088-0.05
Vegetable share of dry matter9.2%-0.002-0.02
Additive share of dry matter0.0%0.177+0.00
Supplement share of dry matter0.0%-0.009+0.00
Other share of dry matter0.0%-0.371+0.00
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor0.0%-0.045+0.00
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients0-0.868+0.00
Largest single poor ingredient0.0%0.056+0.00
Undeclared quantities0.0%-0.131+0.00
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages90.0-0.073-6.60
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty0.000.236+0.00
Processing multiplier1.0032.336+32.34
Processing: Rawyes13.322+13.32
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedno-6.996+0.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksno2.292+0.00
Processing-type offset
+0.10
Nearly all quantities printed on label
+2 full-disclosure bonus
Subtotal
95.8
Final score
96/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein1456 (band 18 to 40%)100
Fat832 (band 5.5 to 20%)100
Fibre0.52 (band 0.5 to 5%)90

Scored over 3 declared nutrients (combined weight 50); undeclared nutrients do not affect the score.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (100% of the recipe mass) (voluntary)20/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory) - not on file0/10
Energy value declared (voluntary) - not on file0/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
Ideal for dogs with sensitivities to chicken or beef (on page)FunctionalManufacturer assertion
Supports lean muscle development (on page)FunctionalManufacturer assertion
Helps maintain healthy skin and coat (on page)FunctionalManufacturer assertion
Supports digestion, muscle health, and overall wellbeing (on page)FunctionalManufacturer assertion
No fillers (on page)Free-fromManufacturer assertion
Complete and balanced for adult dogs (on page)ContentManufacturer assertion
No preservatives (on page)Free-fromManufacturer assertion
Natural ingredients with added superfoods (on page)ContentManufacturer assertion
No artificial additives (on page)Free-fromManufacturer assertion
Novel protein raw diet, ideal for dogs needing variety or an alternative to common proteins like chicken or beef (on page)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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