Southend Dog Digestive Clay Supplement
Supplement · complementary
Our verdict
Is Southend Dog Digestive Clay Supplement a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary supplement for dogs of all life stages, made from dried mineral clay.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feeding
Typical analysis (as fed)
No analysis recorded yet.
Additives & feeding info
Feeding and storage
Feeding guide
Mix with food as directed. Adjust based on your pet's size. Follow label instructions for exact dosing. Can be used short-term or longer as needed.
No additives recorded yet.
Ingredients (1)100% of the recipe is estimated
Estimated composition
- mineral 100.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Bentonite clay | Dried Mineral Clay | mineral · medium | - | 100.0 |
- 1. Bentonite clay100.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Southend Dog
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- southenddogtraining.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.60 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.60 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Subtotal
- 48.2
- Final score
- 48/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Digestive Clay Supplement For Dogs (on page) | Content | not checkable | Manufacturer assertion |
| Natural Support for Loose Stools & Gut Health (on page) | Functional | not checkable | Manufacturer assertion |
| Support your pet's digestion naturally (on page) | Functional | not checkable | Manufacturer assertion |
| fast-acting, natural solution (on page) | Content | not checkable | Manufacturer assertion |
| designed to help with loose stools, upset stomachs, and digestive imbalance (on page) | Functional | not checkable | Manufacturer assertion |
| Made with bentonite clay (on page) | Content | not checkable | Manufacturer assertion |
| works by binding toxins and excess water in the gut (on page) | Functional | not checkable | Manufacturer assertion |
| helping to firm stools (on page) | Functional | not checkable | Manufacturer assertion |
| restore digestive balance quickly (on page) | Functional | not checkable | Manufacturer assertion |
| Binds toxins and harmful bacteria (on page) | Functional | not checkable | Manufacturer assertion |
| Absorbs excess water in the gut (on page) | Functional | not checkable | Manufacturer assertion |
| Helps firm stools (on page) | Functional | not checkable | Manufacturer assertion |
| Supports a healthy digestive environment (on page) | Functional | not checkable | Manufacturer assertion |
| one of the most effective natural solutions for digestive issues in dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Helps firm loose stools quickly (on page) | Functional | not checkable | Manufacturer assertion |
| 100% natural ingredient (on page) | Content | not checkable | Manufacturer assertion |
| Suitable for dogs and cats (on page) | Content | not checkable | Manufacturer assertion |
| Supports gut balance and digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Fast-acting support (on page) | Functional | not checkable | Manufacturer assertion |
| No artificial additives or fillers (on page) | Free-from | not checkable | Manufacturer assertion |
| Works as both a quick fix and preventative support (on page) | Functional | not checkable | Manufacturer assertion |
| This is a support supplement — not a medication (on page) | Content | not checkable | Manufacturer assertion |
| Delivered via DPD (on page) | Content | not checkable | Manufacturer assertion |
| Typically arrives within 24 hours (on page) | Content | not checkable | Manufacturer assertion |
| Securely packaged for freshness (on page) | Content | not checkable | Manufacturer assertion |
| Natural alternative to medication (on page) | Content | not checkable | Manufacturer assertion |
| Easy to use (on page) | Content | not checkable | Manufacturer assertion |
| Helps firm stools fast (on page) | Functional | not checkable | Manufacturer assertion |
| bentonite clay helps bind and firm stools quickly (on page) | Functional | not checkable | Manufacturer assertion |
| Many owners see improvement within 24–48 hours (on page) | Functional | not checkable | Manufacturer assertion |
| can be used short-term or longer depending on your pet's needs (on page) | Functional | not checkable | Manufacturer assertion |
| can be combined with probiotics or other digestive support (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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