Scrumbles Chicken Dry Puppy Food
Dry Extruded complete High meat Clear label Full label

Is Scrumbles Chicken Dry Puppy Food a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves a total score of 70 out of 100. The processing format contributed -7 to the overall score, while the carbohydrate content added -3.9. On the positive side, the overall quality of the ingredient list contributed +6.6, and the meat content added +5.5.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe70
- Nutritionallow99
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete extruded dry food for puppies, with dried chicken protein, chicken and chicken oil and fat as the main ingredients.
Why you might choose it
- Scores 70, in the top quarter of dry foods we track.
- Meat makes up an estimated 47% of the dry matter (58% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 34%
- Fat
- 16.50%
- Fibre
- 2.50%
- Ash
- 6.50%
- Omega-3 fatty acids
- 1%
- Omega-6 fatty acids
- 7%
- Calcium
- 1.30%
- Phosphorus
- 1%
Additives & feeding info
Nutritional additives
Vitamin A 17000 i.u; Vitamin D3 1500 i.u; Vitamin E 70 mg; Zinc (Zinc Oxide) 100 mg; Iron (Iron (II) Sulphate Monohydrate) 60 mg; Manganese (Manganese Chelate of Protein Hydrolysates) 50 mg; Copper (Copper (II) Chelate of Protein Hydrolysates) 8 mg; Iodine (Calcium Iodate Anhydrous) 1 mg; Selenium (Selenised Yeast Saccharomyces cerevisiae CNCM I-3060; Inactivated) 0.05 mg
Technological additives
Enterococcus Faecium 4b1707 (DSM 10663; NCIMB 10415; 1 x 10⁹cfu); Natural Mixed Tocopherols
Storage
Keep in a cool dry place and don't forget to reseal between meals.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dried chicken protein
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 29% Dehydrated Chicken | Dried chicken protein | meat | good | 29 | 29.0 |
| 2 | 26% Freshly Prepared Chicken | Chicken | meat | medium | 26 | 26.0 |
| 3 | 7% Chicken Fat | Chicken Oil and Fat | oil | good | 7 | 7.0 |
| 4 | 3% Chicken Stock | Chicken | meat | medium | 3 | 3.0 |
| 5 | 18.5% Rice | Rice - white | carb | medium | 18.5 | 18.5 |
| 6 | 10% Oats | Oats | carb | medium | 10 | 10.0 |
| 7 | 2.5% Dried Alfalfa | Alfalfa | veg | good | 2.5 | 2.5 |
| 8 | 1.5% Salmon Oil | Salmon Oil | oil | good | 1.5 | 1.5 |
| 9 | Vitamins & Minerals | Vitamin | supplement | good | - | 0.7 |
| 10 | 0.7% Whole Linseed | Linseed | veg | good | 0.7 | 0.7 |
| 11 | 0.3% Dried Carrot | Carrots | veg | good | 0.3 | 0.3 |
| 12 | 0.2% Chicory Extract | Chicory Root Extract | fibre | good | 0.2 | 0.2 |
| 13 | 0.1% Yeasts | Yeast | supplement | good | 0.1 | 0.1 |
| 14 | 0.02% Extract of Yucca Schidigera | Yucca Schidigera | supplement | good | 0.02 | 0.02 |
| 15 | Dried Spearmint | Spearmint | veg | good | - | 0.5 |
Brand
- Website
- https://www.scrumbles.co.uk/
- [email protected]
- Phone
- 00834843771
- Contact page
- www.scrumbles.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.scrumbles.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.64 |
| Meat share of dry matter | 47.4% | 0.116 | +5.49 |
| Carb share of dry matter | 34.7% | -0.113 | -3.91 |
| Oil share of dry matter | 11.7% | -0.088 | -1.03 |
| Vegetable share of dry matter | 5.0% | -0.002 | -0.01 |
| Supplement share of dry matter | 1.0% | -0.009 | -0.01 |
| Undeclared quantities | 1.2% | -0.131 | -0.15 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 47.4 | -0.073 | -3.47 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.64 |
| Meat share of dry matter | 47.4% | 0.116 | +5.49 |
| Carb share of dry matter | 34.7% | -0.113 | -3.91 |
| Oil share of dry matter | 11.7% | -0.088 | -1.03 |
| Vegetable share of dry matter | 5.0% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 1.0% | -0.009 | -0.01 |
| Other share of dry matter | 0.0% | -0.371 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 1.2% | -0.131 | -0.15 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 47.4 | -0.073 | -3.47 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 69.6
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
| Model | Score | |
|---|---|---|
| v2 | 70/100 | current |
| v1 | 68/100 | |
| v1.9 | 70/100 |
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 34 | 37 | 100 |
| Fat | 16.5 | 17.9 | 100 |
| Calcium | 1.3 | 1.4 | 100 |
| Phosphorus | 1 | 1.1 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 91.5 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 82.9, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (98.8% of the recipe mass) (voluntary) | 19.8/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| packs in the pre and probiotics for a happy gut, and nutrients for growing bones and shiny coats (on page) | Functional | Manufacturer assertion |
| The protein-packed formula supports all your pup’s needs (on page) | Functional | Manufacturer assertion |
| Packed with Prebiotics: Say goodbye to stinky poops and hello to a healthier, happier digestion and immune function for your little furball. (on page) | Functional | Manufacturer assertion |
| High-Quality Protein: Featuring 65% chicken, providing essential amino acids to support muscle development and a gleaming coat (on page) | Functional | Manufacturer assertion |
| Enriched with essential vitamins and minerals to support your pup’s growth, energy, and vitality from paws to tail tip. (on page) | Functional | Manufacturer assertion |
| Probiotics We've squeezed in 1 BILLION live bacteria to aid digestion, support the immune system and help form pickupable poops into our dry puppy food (on page) | Functional | Manufacturer assertion |
| Free run chicken Responsibly sourced animal protein that's highly digestible, lean and carries a lower carbon footprint than red meat alternatives. (on page) | Functional | Manufacturer assertion |
| A careful balance of brown rice & oats for dietary fibre and optimal levels of omega 3 and omega 6 fatty acids to help support a glossy, healthy coat. (on page) | Functional | Manufacturer assertion |
| Free from added sugars, salts, and artificial additives (on page) | Free-from | Manufacturer assertion |
| Eco-Friendly: Comes in recyclable packaging (on page) | Content | Manufacturer assertion |
| 65% Chicken (on page) | Content | Manufacturer assertion |
| Hypoallergenic & Gluten-Free: Formulated without common allergens like gluten, soy, egg, and dairy (on page) | Free-from | Manufacturer assertion |
| free from common allergens & junk like added sugars, salts and artificial B.S. (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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