Rocco Mealtime Fish
Dry Extruded complete High meat Clear label
Is Rocco Mealtime Fish a good dog food?
We score it 65/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This recipe achieves an overall score of 65 out of 100 based on several key factors. The processing format contributed -7 points to the total score. Conversely, the overall quality of the ingredient list added +6.8 points, while the meat content contributed +5.1 points. Finally, printing percentages on the label provided an additional +3.2 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe65
- Nutritionallow95
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 24%
- Fat
- 13%
- Fibre
- 2%
- Ash
- 7.90%
Energy: 373 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 12,000 IU/kg; Vitamin D3 1200 IU/kg; Vitamin E 150 IU/kg; Vitamin C 50 mg/kg; Vitamin B1 5 mg/kg; Vitamin B2 10 mg/kg; Vitamin B6 5 mg/kg; Vitamin B12 50 mcg/kg; Niacin 30 mg/kg; Pantothenic acid 20 mg/kg; Folic acid 1 mg/kg; Biotin 250 mcg/kg; Choline chloride 1750 mg/kg; Copper (copper(II)-sulphate-pentahydrate) 10 mg/kg; Zinc (zinc oxide) 70 mg/kg; Iodine (calcium iodate anhydrous) 2 mg/kg; Selenium (sodium selenite) 0.2 mg/kg
Technological additives
Antioxidants; Preservatives
Storage
Store the food in a cool, dry place, away from sunlight.
Feeding guide
These guidelines are only recommendations. Your dog's actual food requirements can vary, depending on breed, level of activity and age. This food should be fed dry. Please make sure that your dog always has fresh drinking water available.
Reviews
4 reviews on this product · 4.8/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists white fish
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (15)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Fresh White Fish (27%) | White Fish | meat | good | 27 | 27.0 |
| 2 | Fresh Chicken (25%) | Chicken | meat | medium | 25 | 25.0 |
| 3 | Fresh Trout (14%) | Trout | meat | good | 14 | 14.0 |
| 4 | Potato Starch | Potato starch | carb | poor | - | 3.1 |
| 5 | Dried Ground Potato (12%) | Potatoes | carb | medium | 12 | 12.0 |
| 6 | Salmon Protein Hydrolysate (2%) | Protein Hydrolysate | other | poor | 2 | 2.0 |
| 7 | Fish Meal (2%) | Fish Meal | meat | medium | 2 | 2.0 |
| 8 | Dried Peas (0.8%) | Peas | veg | good | 0.8 | 0.8 |
| 9 | Desugared Dried Beet Pulp | Beet Pulp | fibre | medium | - | 2.8 |
| 10 | Dried Carrots (0.4%) | Carrots | veg | good | 0.4 | 0.4 |
| 11 | Dried Yeast | Yeast | supplement | good | - | 2.6 |
| 12 | Fish Oil | Fish Oil | oil | good | - | 2.4 |
| 13 | Psyllium Husks | Psyllium | fibre | good | - | 2.2 |
| 14 | Dried Pumpkin | Pumpkin | veg | good | - | 2.0 |
| 15 | Green-Lipped Mussel Meal. | Green-Lipped Mussel | supplement | good | - | 1.7 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.78 |
| Meat share of dry matter | 43.6% | 0.116 | +5.05 |
| Carb share of dry matter | 24.8% | -0.113 | -2.79 |
| Oil share of dry matter | 5.1% | -0.088 | -0.45 |
| Vegetable share of dry matter | 6.1% | -0.002 | -0.01 |
| Supplement share of dry matter | 8.6% | -0.009 | -0.08 |
| Other share of dry matter | 2.1% | -0.371 | -0.80 |
| Recipe graded poor | 5.1% | -0.045 | -0.23 |
| Number of poor ingredients | 2 | -0.868 | -1.74 |
| Largest single poor ingredient | 3.1% | 0.056 | +0.17 |
| Undeclared quantities | 16.8% | -0.131 | -2.20 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 43.6 | -0.073 | -3.20 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.7 | 9.915 | +6.78 |
| Meat share of dry matter | 43.6% | 0.116 | +5.05 |
| Carb share of dry matter | 24.8% | -0.113 | -2.79 |
| Oil share of dry matter | 5.1% | -0.088 | -0.45 |
| Vegetable share of dry matter | 6.1% | -0.002 | -0.01 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 8.6% | -0.009 | -0.08 |
| Other share of dry matter | 2.1% | -0.371 | -0.80 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 5.1% | -0.045 | -0.23 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 2 | -0.868 | -1.74 |
| Largest single poor ingredient | 3.1% | 0.056 | +0.17 |
| Undeclared quantities | 16.8% | -0.131 | -2.20 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 43.6 | -0.073 | -3.20 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | yes | -6.996 | -7.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.01
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 64.6
- Final score
- 65/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 26.1 (band 18 to 40%) | 92.1 |
| Fat | 13 | 14.1 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 2.2 (band 0.5 to 5%) | 92.3 |
| Energy (kcal/100g) | 373 | 405.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 8% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (83.2% of the recipe mass) (voluntary) | 16.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Holistic and balanced: for all the nutrients your dog needs (on page) | Functional | Manufacturer assertion |
| grain-free recipe (on page) | Content | Manufacturer assertion |
| Optimal supply of animal protein (on page) | Nutrient | Manufacturer assertion |
| Complete dry food for adult dogs (on pack) | Content | Manufacturer assertion |
| with potatoes as the main source of carbohydrates (on page) | Content | Manufacturer assertion |
| 70% animal ingredients (on page) | Content | Manufacturer assertion |
| no added sugar, colourings, flavourings or grains (on page) | Free-from | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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