Rocco Mealtime - Beef
Fresh Chilled complete High meat Clear label
Is Rocco Mealtime - Beef a good dog food?
We score it 81/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
The score is 81 out of 100. The processing format contributed +7.7 points, the meat content contributed +6.2 points, the overall quality of the ingredient list contributed +5.3 points, and printing percentages on the label contributed +3.2 points.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
- Recipe81
- Nutritionallow84
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Estimated composition
Typical analysis (as fed)
- Protein
- 22.50%
- Fat
- 15%
- Fibre
- 2%
- Ash
- 6.50%
Energy: 371 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin A 12,000 IU; vitamin D3 1,200 IU; vitamin E 150 IU; vitamin C 50mg; vitamin B1 5mg; vitamin B2 10mg; vitamin B6 5mg; vitamin B12 50mcg; niacin 30mg; pantothenic acid 20mg; folic acid 1mg; biotin 250mcg; choline chloride 1,750mg; copper (copper(II) sulfate pentahydrate) 10mg; zinc (zinc oxide) 70mg; iodine (calcium iodate, anhydrous) 2mg; selenium (sodium selenite) 0.2mg
Technological additives
Antioxidants; preservatives
Storage
Store the food in a cool, dry place, away from sunlight.
Feeding guide
Dog's weight in kg / Daily amount in g: 5kg 85-115g, 10kg 145-195g, 20kg 240-330g, 30kg 330-450g, 40kg 410-560g, 50kg 480-660g, 60kg 550-755g, 70kg 620-850g, 80kg 685-940g. Feed dry; ensure fresh drinking water is always available.
Reviews
157 reviews on this product · 4.5/5
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (14)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | 40.5% fresh poultry | Poultry | meat | medium | 40.5 | 40.5 |
| 2 | 26% fresh beef | Beef | meat | medium | 26 | 26.0 |
| 3 | potato starch | Potato starch | carb | poor | - | 3.2 |
| 4 | 9.5% ground potatoes | Potatoes | carb | medium | 9.5 | 9.5 |
| 5 | 2% dried poultry protein | Dehydrated Poultry Proteins | meat | good | 2 | 2.0 |
| 6 | 1.5% hydrolysed protein | Protein Hydrolysate | other | poor | 1.5 | 1.5 |
| 7 | dried beet pulp | Beet Pulp | fibre | medium | - | 3.0 |
| 8 | 0.4% carrots | Carrots | veg | good | 0.4 | 0.4 |
| 9 | fish oil | Fish Oil | oil | good | - | 2.8 |
| 10 | yeast | Yeast | supplement | good | - | 2.6 |
| 11 | psyllium husks | Psyllium | fibre | good | - | 2.4 |
| 12 | pumpkin | Pumpkin | veg | good | - | 2.2 |
| 13 | sodium chloride | Salt | additive | poor | - | 2.0 |
| 14 | green-lipped mussel meal. | Green-Lipped Mussel | supplement | good | - | 1.8 |
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.28 |
| Meat share of dry matter | 53.4% | 0.116 | +6.19 |
| Carb share of dry matter | 8.3% | -0.113 | -0.93 |
| Oil share of dry matter | 7.3% | -0.088 | -0.64 |
| Additive share of dry matter | 4.7% | 0.177 | +0.84 |
| Supplement share of dry matter | 10.6% | -0.009 | -0.09 |
| Other share of dry matter | 2.0% | -0.371 | -0.73 |
| Recipe graded poor | 6.7% | -0.045 | -0.30 |
| Number of poor ingredients | 3 | -0.868 | -2.60 |
| Largest single poor ingredient | 3.2% | 0.056 | +0.18 |
| Undeclared quantities | 20.1% | -0.131 | -2.63 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 53.4 | -0.073 | -3.91 |
| Additive penalty | -2.45 | 0.236 | -0.58 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Fresh Chilled | yes | 7.712 | +7.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.5 | 9.915 | +5.28 |
| Meat share of dry matter | 53.4% | 0.116 | +6.19 |
| Carb share of dry matter | 8.3% | -0.113 | -0.93 |
| Oil share of dry matter | 7.3% | -0.088 | -0.64 |
| Vegetable share of dry matter | 1.0% | -0.002 | -0.00 |
| Additive share of dry matter | 4.7% | 0.177 | +0.84 |
| Supplement share of dry matter | 10.6% | -0.009 | -0.09 |
| Other share of dry matter | 2.0% | -0.371 | -0.73 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 6.7% | -0.045 | -0.30 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 3 | -0.868 | -2.60 |
| Largest single poor ingredient | 3.2% | 0.056 | +0.18 |
| Undeclared quantities | 20.1% | -0.131 | -2.63 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 53.4 | -0.073 | -3.91 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | -2.45 | 0.236 | -0.58 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | yes | 7.712 | +7.71 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | no | 2.935 | +0.00 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- +2.47
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 81.3
- Final score
- 81/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22.5 | 178.6 (band 18 to 40%) | 100 |
| Fat | 15 | 119 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 15.9 (band 0.5 to 5%) | 1.6 |
| Energy (kcal/100g) | 371 | 2944.4 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 87.4% from the food type.
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (79.9% of the recipe mass) (voluntary) | 16/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Highly digestible (on page) | Functional | Manufacturer assertion |
| holistically balanced (on page) | Functional | Manufacturer assertion |
| Hearty, grain-free recipe with fresh beef and tasty vegetables (on page) | Content | Manufacturer assertion |
| with potatoes as the main source of carbohydrates (on page) | Content | Manufacturer assertion |
| no added sugar, colourings, flavourings or grains (on page) | Free-from | Manufacturer assertion |
| Grain-free recipe (on page) | Content | Manufacturer assertion |
| at least 70% animal ingredients (on page) | Content | Manufacturer assertion |
| Premium dry dog food for meat lovers (on page) | Content | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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