Our verdict
Is Rocco Mealtime - Beef a good dog food?
We score it 71/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists poultry
- Your dog avoids beef: the label lists beef
- Your dog avoids turkey: the label lists poultry
- Your dog avoids fish: the label lists green-lipped mussel
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 22.50% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 22.50% |
| Fat | 15% |
| Fibre | 2% |
| Ash | 6.50% |
Energy: 371 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store the food in a cool, dry place, away from sunlight.
Feeding guide
Dog's weight in kg / Daily amount in g: 5kg 85-115g, 10kg 145-195g, 20kg 240-330g, 30kg 330-450g, 40kg 410-560g, 50kg 480-660g, 60kg 550-755g, 70kg 620-850g, 80kg 685-940g. Feed dry; ensure fresh drinking water is always available.
Additives declared on the label
Nutritional additives
Vitamin A 12,000 IU; vitamin D3 1,200 IU; vitamin E 150 IU; vitamin C 50mg; vitamin B1 5mg; vitamin B2 10mg; vitamin B6 5mg; vitamin B12 50mcg; niacin 30mg; pantothenic acid 20mg; folic acid 1mg; biotin 250mcg; choline chloride 1,750mg; copper (copper(II) sulfate pentahydrate) 10mg; zinc (zinc oxide) 70mg; iodine (calcium iodate, anhydrous) 2mg; selenium (sodium selenite) 0.2mg
Technological additives
Antioxidants; preservatives
Ingredients (14)20% of the recipe is estimated
Estimated composition
- meat 68.5%
- carb 12.7%
- fibre 5.4%
- supplement 4.4%
- oil 2.8%
- veg 2.6%
- additive 2.0%
- other 1.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 40.5% fresh poultry | Poultry | meat · medium | 40.5 | 40.5 |
| 2 | 26% fresh beef | Beef | meat · medium | 26 | 26.0 |
| 3 | potato starch | Potato starch | carb · poor | - | 3.2 |
| 4 | 9.5% ground potatoes | Potatoes | carb · medium | 9.5 | 9.5 |
| 5 | 2% dried poultry protein | Dehydrated Poultry Proteins | meat · good | 2 | 2.0 |
| 6 | 1.5% hydrolysed protein | Protein Hydrolysate | other · poor | 1.5 | 1.5 |
| 7 | dried beet pulp | Beet Pulp | fibre · medium | - | 3.0 |
| 8 | 0.4% carrots | Carrots | veg · good | 0.4 | 0.4 |
| 9 | fish oil | Fish Oil | oil · good | - | 2.8 |
| 10 | yeast | Yeast | supplement · good | - | 2.6 |
| 11 | psyllium husks | Psyllium | fibre · good | - | 2.4 |
| 12 | pumpkin | Pumpkin | veg · good | - | 2.2 |
| 13 | sodium chloride | Salt | additive · poor | - | 2.0 |
| 14 | green-lipped mussel meal. | Green-Lipped Mussel | supplement · good | - | 1.8 |
- 1. 40.5% fresh poultry40.5% declared40.5% estimated
- 2. 26% fresh beef26% declared26.0% estimated
- 3. potato starch3.2% estimated
- 4. 9.5% ground potatoes9.5% declared9.5% estimated
- 5. 2% dried poultry protein2% declared2.0% estimated
- 6. 1.5% hydrolysed protein1.5% declared1.5% estimated
- 7. dried beet pulp3.0% estimated
- 8. 0.4% carrots0.4% declared0.4% estimated
- 9. fish oil2.8% estimated
- 10. yeast2.6% estimated
- 11. psyllium husks2.4% estimated
- 12. pumpkin2.2% estimated
- 13. sodium chloride2.0% estimated
- 14. green-lipped mussel meal.1.8% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Rocco
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
157 reviews on this product · 4.5/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The recipe scores 71 out of 100. The meat content contributed +5.1 points, and the overall quality of the ingredient list added a further +4.9. The processing format deducted -2.4 points, while being labelled nutritionally complete contributed +2.3.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.90 |
| Meat share of dry matter | 53.4% | 0.096 | +5.12 |
| Carb share of dry matter | 8.3% | -0.115 | -0.95 |
| Oil share of dry matter | 7.3% | -0.092 | -0.67 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 4.7% | 0.163 | +0.77 |
| Supplement share of dry matter | 10.6% | -0.012 | -0.13 |
| Other share of dry matter | 2.0% | -0.375 | -0.73 |
| Recipe graded poor | 6.7% | -0.065 | -0.44 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 20.1% | -0.106 | -2.12 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -2.45 | 0.222 | -0.54 |
| Processing multiplier | 1.07 | 33.786 | +36.15 |
| Processing: Fresh Chilled | yes | -2.354 | -2.35 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.5 | 9.191 | +4.90 |
| Meat share of dry matter | 53.4% | 0.096 | +5.12 |
| Carb share of dry matter | 8.3% | -0.115 | -0.95 |
| Oil share of dry matter | 7.3% | -0.092 | -0.67 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 4.7% | 0.163 | +0.77 |
| Supplement share of dry matter | 10.6% | -0.012 | -0.13 |
| Other share of dry matter | 2.0% | -0.375 | -0.73 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 6.7% | -0.065 | -0.44 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 3.2% | 0.060 | +0.19 |
| Undeclared quantities | 20.1% | -0.106 | -2.12 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -2.45 | 0.222 | -0.54 |
| Processing multiplier | 1.07 | 33.786 | +36.15 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | yes | -2.354 | -2.35 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 70.7
- Final score
- 71/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 22.5 | 83.3 (band 18 to 40%) | 100 |
| Fat | 15 | 55.6 (band 5.5 to 20%) | 100 |
| Fibre | 2 | 7.4 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 371 | 1374.1 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 73% from the food type.
Declared fortification: 17 nutritional additives on the label
- Vitamin A 12,000 IU
- vitamin D3 1,200 IU
- vitamin E 150 IU
- vitamin C 50mg
- vitamin B1 5mg
- vitamin B2 10mg
- vitamin B6 5mg
- vitamin B12 50mcg
- niacin 30mg
- pantothenic acid 20mg
- folic acid 1mg
- biotin 250mcg
- choline chloride 1,750mg
- copper (copper(II) sulfate pentahydrate) 10mg
- zinc (zinc oxide) 70mg
- iodine (calcium iodate, anhydrous) 2mg
- selenium (sodium selenite) 0.2mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (79.9% of the recipe mass) (voluntary) | 16/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "no added sugar, colourings, flavourings or grains" — supported by the declared grain-free data.
7 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Highly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| holistically balanced (on page) | Functional | not checkable | Manufacturer assertion |
| Hearty, grain-free recipe with fresh beef and tasty vegetables (on page) | Content | not checkable | Manufacturer assertion |
| with potatoes as the main source of carbohydrates (on page) | Content | not checkable | Manufacturer assertion |
| no added sugar, colourings, flavourings or grains (on page) | Free-from | consistent | Manufacturer assertion |
| Grain-free recipe (on page) | Content | not checkable | Manufacturer assertion |
| at least 70% animal ingredients (on page) | Content | not checkable | Manufacturer assertion |
| Premium dry dog food for meat lovers (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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