Rocco Real Hearts Chicken with whole Chicken Hearts

Wet Chunks complete High meat Clear label Full label

Real Hearts Chicken with whole Chicken Hearts
Good
our rating

Is Rocco Real Hearts Chicken with whole Chicken Hearts a good dog food?

We score it 83/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.

How we score

Why this score?

This recipe achieves an overall score of 83 out of 100. The meat content contributed +10.3 to this rating, while the overall quality of the ingredient list added +7.4. Furthermore, printing percentages on the label provided a bonus of +3.2. However, the remaining ingredients reduced the total by -2.4.

The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.

Estimated composition

meat70.1%
other28.9%
oil1.0%

Typical analysis (as fed)

Protein
10.40%
Fat
5.20%
Fibre
0.60%
Ash
2.50%
Moisture
80%

Energy: 90 kcal/100g

Additives & feeding info

Nutritional additives

Vitamin D3 200 IU; vitamin E (rac alpha tocopheryl acetate) 30mg; biotin 300mcg; zinc (zinc sulphate, monohydrate) 15mg; manganese (manganese-II-sulphate, monohydrate) 3mg; iodine (calcium iodate, anhydrous) 0.75mg

Feeding guide

Feeding recommendation: Rocco Real Hearts is a complete wet food for adult dogs. 5kg: 310g; 10kg: 525g; 20kg: 880g; 30kg: 1190g; 40kg: 1480g. These are guidelines only; adjust according to age, breed, activity and other circumstances. Monitor your pet’s weight. Fresh water should be provided at all times.

Who is this food for?

Suits

  • Labelled by the manufacturer for adult dogs
  • Grain-free: no grain ingredients listed
  • Single named protein: chicken
  • Doesn't list beef, turkey, lamb, fish, venison, pork, duck as ingredients

Consider something else if:

  • You are limiting fat: 26.0% on a dry-matter basis is in the high band

These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.

Ingredients (7)

#As declaredMatchedCategoryTierDeclared %Est. %
116.67% meatChickenmeatmedium16.6716.7
25% liverChicken Livermeatgood55.0
316.67% neckNeckmeatmedium16.6716.7
416.67% gizzardsGizzardmeatgood16.6716.7
528.8% stockCooking brothothermedium28.828.8
615% chicken heartsChicken Heartmeatgood1515.0
71% minerals 0.2% linseed oilLinseed oiloilgood11.0

Brand

Trust and provenance

Recall history
No recalls recorded in our database
Label data last checked
2026-09-14
Scored with
Model v2 (methodology)
Product page
www.zooplus.co.uk

Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.

Spotted a mistake in this listing? Report it here and we'll take a look.

Recipe: how the 1-100 score is calculated

Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.

ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+7.43
Meat share of dry matter89.0%0.116+10.32
Oil share of dry matter4.5%-0.088-0.40
Other share of dry matter6.5%-0.371-2.43
Undeclared quantities0.2%-0.131-0.02
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
High meat (30%+ of dry matter)yes-0.506-0.51
Meat share × printed percentages89.0-0.073-6.52
Processing multiplier1.0032.336+32.34
Processing: Wet Chunksyes2.292+2.29
Show all 40 components
ComponentInputCoefficientContribution
Base score-32.336+32.34
Average ingredient quality0.79.915+7.43
Meat share of dry matter89.0%0.116+10.32
Carb share of dry matter0.0%-0.113+0.00
Oil share of dry matter4.5%-0.088-0.40
Vegetable share of dry matter0.0%-0.002+0.00
Additive share of dry matter0.0%0.177+0.00
Supplement share of dry matter0.0%-0.009+0.00
Other share of dry matter6.5%-0.371-2.43
Unrecognised share of dry matter0.0%-0.022+0.00
Recipe graded poor0.0%-0.045+0.00
Poor-quality meat in recipe0.0%-0.182+0.00
Number of poor ingredients0-0.868+0.00
Largest single poor ingredient0.0%0.056+0.00
Undeclared quantities0.2%-0.131-0.02
Prints ingredient percentagesyes3.194+3.19
Complete dietyes1.703+1.70
Frozen or chilled freshno11.440+0.00
High meat (30%+ of dry matter)yes-0.506-0.51
Low meat (under 10% of dry matter)no-1.988+0.00
High carb and low meatno-1.250+0.00
Meat share × printed percentages89.0-0.073-6.52
Meat share × fresh0.0-0.339+0.00
Fresh × high meat0.016.475+0.00
Additive penalty0.000.236+0.00
Processing multiplier1.0032.336+32.34
Processing: Rawno13.322+0.00
Processing: Fresh Chilledno7.712+0.00
Processing: Fresh Frozenno6.583+0.00
Processing: Fresh Refrigeratedno4.857+0.00
Processing: Fresh Shelfno0.072+0.00
Processing: Dry Freeze Driedno11.127+0.00
Processing: Dry Air Driedno9.320+0.00
Processing: Dry Cold Pressedno4.569+0.00
Processing: Dry Bakedno-2.321+0.00
Processing: Dry Extrudedno-6.996+0.00
Processing: Dry Semi Moistno-6.833+0.00
Processing: Dry Mueslino-10.711+0.00
Processing: Wet Pateno2.935+0.00
Processing: Wet Chunksyes2.292+2.29
Processing-type offset
+0.01
Additives declared on label
+1 transparency bonus
Nearly all quantities printed on label
+2 full-disclosure bonus
Subtotal
82.7
Final score
83/100

Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.

Nutritional: declared analysis vs reference ranges

How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.

NutrientAs fed (label)Dry matter (scored)Score
Protein10.452 (band 18 to 40%)100
Fat5.226 (band 5.5 to 20%)100
Fibre0.63 (band 0.5 to 5%)100
Energy (kcal/100g)90450100

Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.

Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.

This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.

Transparency: what the label discloses

How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.

ItemPoints
Ingredient list on the label (mandatory)10/10
Printed percentages on the label (99.8% of the recipe mass) (voluntary)20/20
Analytical constituents declared (mandatory)15/15
Additives declared (mandatory)5/10
Energy value declared (voluntary)5/5
Complete/complementary designation (mandatory)5/5
Feeding guidance given (mandatory)10/10
Manufacturer identity and address (mandatory)5/10
Country of manufacture stated (voluntary)10/10
Batch and date labelling (mandatory) - not on file0/5

Capped at 60: mandatory items missing (Batch and date labelling).

Safety: recall history

Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.

No recalls recorded in our database.

See all current recalls we track.

Evidence: what the brand claims, and what supports it

The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.

ClaimTypeSubstantiation
Chicken hearts are pure muscle meat so they provide vital protein which your dog needs for a healthy body. (on page)FunctionalManufacturer assertion
No chemical colour, aroma or taste enhancers (on page)Free-fromManufacturer assertion
Grain and gluten-free (on page)Free-fromManufacturer assertion
Min. 70% meat and offal (on page)ContentManufacturer assertion
100% top quality fresh ingredients (on page)ContentManufacturer assertion
Species appropriate food for dogs of all breeds (on page)ContentManufacturer assertion
Large chunks of meat (on page)ContentManufacturer assertion
Whole, great-tasting chicken hearts (on page)ContentManufacturer assertion

Limited: at least one claim rests on manufacturer assertion alone.

The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.

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