Our verdict
Is Rocco Classic a good dog food?
We score it 80/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef heart
- You are limiting fat: 38.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 10.80% · Fat 9.50%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 10.80% |
| Fat | 9.50% |
| Fibre | 0.40% |
| Ash | 2.40% |
| Moisture | 75% |
| Calcium | 0.23% |
Energy: 119 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Serve at room temperature; ensure fresh drinking water is always available. Pure Beef / Game / Reindeer / Veal Hearts / Lamb: 5kg 240-330g, 10kg 405-555g, 20kg 685-935g, 30kg 930-1270g, 40kg 1150-1575g per day. (Other variants given separately on page.)
Additives declared on the label
Nutritional additives
Vitamin D3 200 IU/kg; Vitamin E 20 IU/kg; Zinc (zinc sulphate, monohydrate) 25 mg/kg; Manganese (manganese(II) sulphate, monohydrate) 1.4 mg/kg; Biotin 300 mcg/kg
Ingredients (8)8 of 8 percentages printed
Estimated composition
- meat 70.0%
- other 28.8%
- supplement 1.0%
- oil 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 16.25% heart | Beef Heart | meat · good | 16.25 | 16.3 |
| 2 | 5% liver | Beef Liver | meat · good | 5 | 5.0 |
| 3 | 16.25% meat | Beef | meat · medium | 16.25 | 16.3 |
| 4 | 16.25% lung | Beef lung | meat · medium | 16.25 | 16.3 |
| 5 | 16.25% tripe | Beef Tripe | meat · medium | 16.25 | 16.3 |
| 6 | Meat Stock (28.8%) | Cooking broth | other · medium | 28.8 | 28.8 |
| 7 | Minerals (1%) | Vitamins and minerals | supplement · medium | 1 | 1.0 |
| 8 | Linseed Oil (0.2%) | Linseed oil | oil · good | 0.2 | 0.2 |
- 1. 16.25% heart16.25% declared16.3% estimated
- 2. 5% liver5% declared5.0% estimated
- 3. 16.25% meat16.25% declared16.3% estimated
- 4. 16.25% lung16.25% declared16.3% estimated
- 5. 16.25% tripe16.25% declared16.3% estimated
- 6. Meat Stock (28.8%)28.8% declared28.8% estimated
- 7. Minerals (1%)1% declared1.0% estimated
- 8. Linseed Oil (0.2%)0.2% declared0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Rocco
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
822 reviews on this product · 4.3/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product scored 80 out of 100. The meat content contributed +8.5 points and the overall quality of the ingredient list added +6.2 points. The remaining ingredients dragged the score down by -2.4 points. Being labelled nutritionally complete gave a boost of +2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.19 |
| Meat share of dry matter | 88.5% | 0.096 | +8.49 |
| Oil share of dry matter | 0.9% | -0.092 | -0.08 |
| Supplement share of dry matter | 4.2% | -0.012 | -0.05 |
| Other share of dry matter | 6.5% | -0.375 | -2.44 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.19 |
| Meat share of dry matter | 88.5% | 0.096 | +8.49 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.9% | -0.092 | -0.08 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 4.2% | -0.012 | -0.05 |
| Other share of dry matter | 6.5% | -0.375 | -2.44 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.00 | 33.786 | +33.79 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | yes | -0.672 | -0.67 |
- Processing-type offset
- -0.08
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 80.1
- Final score
- 80/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 10.8 | 43.2 (band 21.419999999999998 to 40%) | 100 |
| Fat | 9.5 | 38 (band 6.545 to 20%) | 100 |
| Fibre | 0.4 | 1.6 (band 0.5 to 5%) | 84.7 |
| Calcium | 0.23 | 0.9 (band 0.595 to 2.5%) | 80.2 |
| Energy (kcal/100g) | 119 | 476 | 100 |
Scored over 5 declared nutrients (combined weight 70); undeclared nutrients do not affect the score.
Declared fortification: 5 nutritional additives on the label
- Vitamin D3 200 IU/kg
- Vitamin E 20 IU/kg
- Zinc (zinc sulphate, monohydrate) 25 mg/kg
- Manganese (manganese(II) sulphate, monohydrate) 1.4 mg/kg
- Biotin 300 mcg/kg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "100% fresh and grain-free ingredients" — supported by the declared grain-free data.
6 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Complete wet dog food made with lots of high quality meat and offal (on page) | Content | not checkable | Manufacturer assertion |
| Gently prepared at a low temperature to retain all the nutrients as well as the natural meaty taste and texture (on page) | Functional | not checkable | Manufacturer assertion |
| Species-appropriate complete wet food for adult dogs of all breeds (on page) | Functional | not checkable | Manufacturer assertion |
| Grain-free recipes based on beef (on page) | Content | not checkable | Manufacturer assertion |
| Guaranteed free from low-quality animal by-products, meat meal and vegetable protein as a filler (on page) | Free-from | not checkable | Manufacturer assertion |
| 100% fresh and grain-free ingredients (on page) | Free-from | consistent | Manufacturer assertion |
| No artificial additives (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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