Purizon Senior Chicken Fillet with Black Angus Beef
Wet Pate complete High meat Clear label Full label
Is Purizon Senior Chicken Fillet with Black Angus Beef a good dog food?
We score it 80/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Why this score?
This food achieves an overall score of 80 out of 100. Several elements contribute to this rating, starting with the meat content, which adds +7.4. Additionally, the overall quality of the ingredient list accounts for +6.2, while printing percentages on the label provides +3.2. Finally, the processing format contributes an extra +2.9 to the total score.
- Recipe80
- Nutritionalmedium100
- Transparency60
- Safety100
- Evidencelimited33
The Recipe score measures how attractive and transparent the declared ingredient list is. It is not, by itself, proof that the food is nutritionally appropriate for long-term feeding. The Nutritional and Evidence scores measure what we can verify towards that stronger claim.
Complete wet paté food for senior dogs, with chicken, cooking broth and liver as the main ingredients.
Why you might choose it
- Scores 80, in the top quarter of wet foods we track.
- Meat makes up an estimated 64% of the dry matter (60% as fed).
- Prints ingredient percentages on the label.
Why you might not
We found no significant drawbacks in the data we hold for this product.
Estimated composition
Typical analysis (as fed)
- Protein
- 14.20%
- Fat
- 4.20%
- Fibre
- 1.20%
- Ash
- 2.10%
- Moisture
- 76%
Energy: 99 kcal/100g
Additives & feeding info
Nutritional additives
Vitamin E 20 IU/kg; vitamin D3 200 IU/kg; zinc (zinc sulphate monohydrate) 25 mg/kg; manganese (manganous(II)-sulphate monohydrate) 1.4 mg/kg; iodine (calcium iodate anhydrous) 0.75 mg/kg; copper (cupric(II)-sulphate pentahydrate) 1.5 mg/kg
Storage
Once opened, keep refrigerated. Serve at room temperature.
Feeding guide
Dog's weight in kg / Daily serving in g: 5kg 270-405g; 10kg 455-685g; 20kg 770-1150g; 30kg 1040-1560g; 40kg 1290-1940g. Ensure fresh drinking water is always available.
Reviews
2 reviews on this product · 5.0/5
Who is this food for?
Suits
- Labelled by the manufacturer for senior dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: it is listed as an ingredient
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Use the homepage filter to find foods that fit your dog.
Ingredients (11)
| # | As declared | Matched | Category | Tier | Declared % | Est. % |
|---|---|---|---|---|---|---|
| 1 | Chicken fillet (45%) | Chicken | meat | medium | 45 | 45.0 |
| 2 | stock (27.8%) | Cooking broth | other | medium | 27.8 | 27.8 |
| 3 | turkey liver and turkey gizzard (10%) | Liver | meat | good | 10 | 10.0 |
| 4 | Black Angus lung and Black Angus heart (5%) | Heart | meat | good | 5 | 5.0 |
| 5 | chicken fat (5%) | Chicken Oil and Fat | oil | good | 5 | 5.0 |
| 6 | sweet potato (3%) | Sweet Potatoes | carb | good | 3 | 3.0 |
| 7 | cranberries (2%) | Cranberries | veg | good | 2 | 2.0 |
| 8 | minerals (1%) | Vitamins and minerals | supplement | medium | 1 | 1.0 |
| 9 | cellulose (0.5%) | Cellulose | fibre | medium | 0.5 | 0.5 |
| 10 | inulin (0.5%) | Inulin | fibre | good | 0.5 | 0.5 |
| 11 | salmon oil (0.2%) | Salmon Oil | oil | good | 0.2 | 0.2 |
Brand
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v2 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Recipe: how the 1-100 score is calculated
Scored with model v2 on 2026-09-22. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.20 |
| Meat share of dry matter | 64.1% | 0.116 | +7.44 |
| Carb share of dry matter | 2.9% | -0.113 | -0.32 |
| Oil share of dry matter | 19.6% | -0.088 | -1.73 |
| Supplement share of dry matter | 3.5% | -0.009 | -0.03 |
| Other share of dry matter | 5.3% | -0.371 | -1.97 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Meat share × printed percentages | 64.1 | -0.073 | -4.70 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 32.336 | +32.34 |
| Average ingredient quality | 0.6 | 9.915 | +6.20 |
| Meat share of dry matter | 64.1% | 0.116 | +7.44 |
| Carb share of dry matter | 2.9% | -0.113 | -0.32 |
| Oil share of dry matter | 19.6% | -0.088 | -1.73 |
| Vegetable share of dry matter | 1.1% | -0.002 | -0.00 |
| Additive share of dry matter | 0.0% | 0.177 | +0.00 |
| Supplement share of dry matter | 3.5% | -0.009 | -0.03 |
| Other share of dry matter | 5.3% | -0.371 | -1.97 |
| Unrecognised share of dry matter | 0.0% | -0.022 | +0.00 |
| Recipe graded poor | 0.0% | -0.045 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.182 | +0.00 |
| Number of poor ingredients | 0 | -0.868 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.056 | +0.00 |
| Undeclared quantities | 0.0% | -0.131 | +0.00 |
| Prints ingredient percentages | yes | 3.194 | +3.19 |
| Complete diet | yes | 1.703 | +1.70 |
| Frozen or chilled fresh | no | 11.440 | +0.00 |
| High meat (30%+ of dry matter) | yes | -0.506 | -0.51 |
| Low meat (under 10% of dry matter) | no | -1.988 | +0.00 |
| High carb and low meat | no | -1.250 | +0.00 |
| Meat share × printed percentages | 64.1 | -0.073 | -4.70 |
| Meat share × fresh | 0.0 | -0.339 | +0.00 |
| Fresh × high meat | 0.0 | 16.475 | +0.00 |
| Additive penalty | 0.00 | 0.236 | +0.00 |
| Processing multiplier | 1.00 | 32.336 | +32.34 |
| Processing: Raw | no | 13.322 | +0.00 |
| Processing: Fresh Chilled | no | 7.712 | +0.00 |
| Processing: Fresh Frozen | no | 6.583 | +0.00 |
| Processing: Fresh Refrigerated | no | 4.857 | +0.00 |
| Processing: Fresh Shelf | no | 0.072 | +0.00 |
| Processing: Dry Freeze Dried | no | 11.127 | +0.00 |
| Processing: Dry Air Dried | no | 9.320 | +0.00 |
| Processing: Dry Cold Pressed | no | 4.569 | +0.00 |
| Processing: Dry Baked | no | -2.321 | +0.00 |
| Processing: Dry Extruded | no | -6.996 | +0.00 |
| Processing: Dry Semi Moist | no | -6.833 | +0.00 |
| Processing: Dry Muesli | no | -10.711 | +0.00 |
| Processing: Wet Pate | yes | 2.935 | +2.94 |
| Processing: Wet Chunks | no | 2.292 | +0.00 |
- Processing-type offset
- -0.16
- Additives declared on label
- +1 transparency bonus
- Nearly all quantities printed on label
- +2 full-disclosure bonus
- Subtotal
- 79.7
- Final score
- 80/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 14.2 | 59.2 (band 18 to 40%) | 100 |
| Fat | 4.2 | 17.5 (band 5.5 to 20%) | 100 |
| Fibre | 1.2 | 5 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 99 | 412.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The marketing claims made on the pack and product page, and how much evidence sits behind them. We record the claims as stated; we do not assess whether they are true.
| Claim | Type | Substantiation |
|---|---|---|
| Complete wet food for senior dogs (on pack) | Functional | Manufacturer assertion |
| Grain-free recipe (on pack) | Content | Manufacturer assertion |
| Increased protein content: with 45% high-quality tender chicken fillet (on pack) | High/low level | Manufacturer assertion |
| helping to ensure optimum digestibility (on pack) | Functional | Manufacturer assertion |
| high protein content to help support muscle mass (on pack) | Functional | Manufacturer assertion |
| enriched with zinc and salmon oil for healthy skin function and a glossy coat (on pack) | Functional | Manufacturer assertion |
| made without any artificial colours or preservatives (on pack) | Content | Manufacturer assertion |
| free from GMOs and added sugar (on pack) | Free-from | Manufacturer assertion |
| low in carbohydrates (on pack) | High/low level | Manufacturer assertion |
Limited: at least one claim rests on manufacturer assertion alone.
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Other products from Purizon
Alternatives to Senior Chicken Fillet with Black Angus Beef
Foods in our database that are similar on ingredients, protein, format or price. Scores and figures are from the same deterministic model used everywhere on the site.
Community
Comments (0)
No comments yet. Be the first to share how this went down with your dog.