Purizon Original Chicken with Fish Adult – Grain-free
Dry Extruded · completeHigh meatClear label
Our verdict
Is Purizon Original Chicken with Fish Adult – Grain-free a good dog food?
We score it 70/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for adult dogs, with chicken, salmon and herring as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids fish: the label lists salmon
- Your dog avoids duck: the label lists duck
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 40% · Fat 19%
Typical analysis (as fed)
| Nutrient | As fed | Dry matter |
|---|---|---|
| Protein | 40% | 40% |
| Fat | 19% | 19% |
| Fibre | 1.50% | 1.50% |
| Ash | 8.20% | 8.20% |
| Omega-3 fatty acids | 0.60% | - |
| Omega-6 fatty acids | 2% | - |
| Calcium | 1.50% | - |
| Phosphorus | 1.10% | - |
Energy: 406 kcal/100g
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place, away from direct sunlight and please make sure your pet always has fresh drinking water available.
Feeding guide
Dog's weight / Daily amount: 2.5kg 45-65g; 5kg 80-105g; 10kg 130-180g; 15kg 180-245g; 20kg 220-300g; 25kg 260-355g; 30kg 300-410g; 40kg 370-510g; 50kg 440-600g; 60+kg 505+g. Food should be served dry. Introduce gradually over ~2 weeks when changing food.
Additives declared on the label
Nutritional additives
Vitamin A 18,000 IU; vitamin D3 1,500 IU; vitamin E 180 IU; vitamin C 140mg; vitamin B1 (thiamine mononitrate) 8mg; vitamin B2 (riboflavin) 8mg; vitamin B6 (pyridoxine hydrochloride) 6mg; vitamin B12 (cyanocobalamine) 30mcg; biotin 250mcg; choline chloride 1,200mg; folic acid 0.8mg; niacin 50mg; calcium-D-pantothenate 24mg; taurine 1,500mg; zinc (zinc oxide) 100mg; manganese (manganous oxide) 10.0mg; copper (copper(II) sulphate pentahydrate) 8.0mg; iodine (calcium iodate, anhydrous) 2.6mg; DL-methionine 1,000mg
Ingredients (33)22% of the recipe is estimated
Estimated composition
- meat 72.4%
- veg 16.8%
- oil 6.0%
- carb 2.8%
- fibre 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 23% fresh chicken meat | Chicken | meat · medium | 23 | 23.0 |
| 2 | 17% dried chicken meat | Chicken | meat · medium | 17 | 17.0 |
| 3 | 17% fresh salmon | Salmon | meat · good | 17 | 17.0 |
| 4 | 2% herring | Herring | meat · good | 2 | 2.0 |
| 5 | 2% plaice | Plaice | meat · good | 2 | 2.0 |
| 6 | 2% cod | Cod | meat · good | 2 | 2.0 |
| 7 | 2% saithe | Saithe | meat · good | 2 | 2.0 |
| 8 | dried potatoes | Potatoes | carb · medium | - | 1.3 |
| 9 | dried sweet potatoes | Sweet Potatoes | carb · good | - | 1.3 |
| 10 | 5% poultry fat | Poultry Fat | oil · medium | 5 | 5.0 |
| 11 | 4% dried turkey | Dehydrated turkey protein | meat · good | 4 | 4.0 |
| 12 | 2% dried duck | Duck | meat · medium | 2 | 2.0 |
| 13 | 2% hydrolysed poultry protein | Hydrolysed Poultry Protein | meat · medium | 2 | 2.0 |
| 14 | peas | Peas | veg · good | - | 1.2 |
| 15 | 1% dried egg | Dried Egg | meat · medium | 1 | 1.0 |
| 16 | 1% salmon oil | Salmon Oil | oil · good | 1 | 1.0 |
| 17 | linseed | Linseed | veg · good | - | 1.2 |
| 18 | psyllium husks | Psyllium | fibre · good | - | 1.2 |
| 19 | dried apples | Dried Apples | fruit · good | - | 1.1 |
| 20 | dried carrots | Carrots | veg · good | - | 1.1 |
| 21 | dried cranberries | Cranberries | veg · good | - | 1.1 |
| 22 | spinach | Spinach | veg · good | - | 1.0 |
| 23 | thyme | Thyme | veg · good | - | 1.0 |
| 24 | oregano | Oregano | veg · good | - | 1.0 |
| 25 | sage | Sage | veg · good | - | 1.0 |
| 26 | parsley | Parsley | veg · good | - | 0.9 |
| 27 | marjoram | Marjoram | veg · good | - | 0.9 |
| 28 | chamomile | Chamomile | veg · good | - | 0.9 |
| 29 | aniseed | Aniseed | veg · good | - | 0.8 |
| 30 | fenugreek | Fenugreek | veg · good | - | 0.8 |
| 31 | marigold | Calendula | veg · good | - | 0.8 |
| 32 | peppermint | Peppermint | veg · good | - | 0.7 |
| 33 | chicory inulin | Inulin | fibre · good | - | 0.7 |
- 1. 23% fresh chicken meat23% declared23.0% estimated
- 2. 17% dried chicken meat17% declared17.0% estimated
- 3. 17% fresh salmon17% declared17.0% estimated
- 4. 2% herring2% declared2.0% estimated
- 5. 2% plaice2% declared2.0% estimated
- 6. 2% cod2% declared2.0% estimated
- 7. 2% saithe2% declared2.0% estimated
- 8. dried potatoes1.3% estimated
- 9. dried sweet potatoes1.3% estimated
- 10. 5% poultry fat5% declared5.0% estimated
- 11. 4% dried turkey4% declared4.0% estimated
- 12. 2% dried duck2% declared2.0% estimated
- 13. 2% hydrolysed poultry protein2% declared2.0% estimated
- 14. peas1.2% estimated
- 15. 1% dried egg1% declared1.0% estimated
- 16. 1% salmon oil1% declared1.0% estimated
- 17. linseed1.2% estimated
- 18. psyllium husks1.2% estimated
- 19. dried apples1.1% estimated
- 20. dried carrots1.1% estimated
- 21. dried cranberries1.1% estimated
- 22. spinach1.0% estimated
- 23. thyme1.0% estimated
- 24. oregano1.0% estimated
- 25. sage1.0% estimated
- 26. parsley0.9% estimated
- 27. marjoram0.9% estimated
- 28. chamomile0.9% estimated
- 29. aniseed0.8% estimated
- 30. fenugreek0.8% estimated
- 31. marigold0.8% estimated
- 32. peppermint0.7% estimated
- 33. chicory inulin0.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-15
Brand and contact: Purizon
- Contact page
- www.zooplus.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-15
- Scored with
- Model v3 (methodology)
- Product page
- www.zooplus.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
44 reviews on this product · 3.6/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 70 out of 100. The overall quality of the ingredient list contributed +6.7 points and the meat content contributed +5.9 points. However, the processing format adjusted the score by -6.7 and ingredients without printed percentages contributed -2.3 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 61.9% | 0.096 | +5.94 |
| Carb share of dry matter | 2.0% | -0.115 | -0.23 |
| Oil share of dry matter | 17.1% | -0.092 | -1.57 |
| Vegetable share of dry matter | 13.8% | -0.005 | -0.07 |
| Undeclared quantities | 21.6% | -0.106 | -2.28 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.66 |
| Meat share of dry matter | 61.9% | 0.096 | +5.94 |
| Carb share of dry matter | 2.0% | -0.115 | -0.23 |
| Oil share of dry matter | 17.1% | -0.092 | -1.57 |
| Vegetable share of dry matter | 13.8% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 21.6% | -0.106 | -2.28 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 69.8
- Final score
- 70/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 40 | 44.2 (band 20.187845303867405 to 40%) | 100 |
| Fat | 19 | 21 (band 6.168508287292818 to 20%) | 100 |
| Fibre | 1.5 | 1.7 (band 0.5 to 5%) | 85.4 |
| Calcium | 1.5 | 1.7 (band 0.5607734806629835 to 2.5%) | 100 |
| Phosphorus | 1.1 | 1.2 (band 0.44861878453038684 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 91.8 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
| Energy (kcal/100g) | 406 | 448.6 | 50 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 8 declared nutrients (combined weight 100); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Portion-control flag: 406 kcal/100g as fed with fat at 21% dry matter, above the reference band. High-energy foods need smaller portions.
Declared fortification: 19 nutritional additives on the label
- Vitamin A 18,000 IU
- vitamin D3 1,500 IU
- vitamin E 180 IU
- vitamin C 140mg
- vitamin B1 (thiamine mononitrate) 8mg
- vitamin B2 (riboflavin) 8mg
- vitamin B6 (pyridoxine hydrochloride) 6mg
- vitamin B12 (cyanocobalamine) 30mcg
- biotin 250mcg
- choline chloride 1,200mg
- folic acid 0.8mg
- niacin 50mg
- calcium-D-pantothenate 24mg
- taurine 1,500mg
- zinc (zinc oxide) 100mg
- manganese (manganous oxide) 10.0mg
- copper (copper(II) sulphate pentahydrate) 8.0mg
- iodine (calcium iodate, anhydrous) 2.6mg
- DL-methionine 1,000mg
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (78.4% of the recipe mass) (voluntary) | 15.7/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 2 checkable claims: 2 consistent, 0 contradicted.
Consistent with the label
- "Grain-free with 20% fruit, vegetables and herbs" — supported by the declared grain-free data.
- "0% grain and gluten" — supported by the declared grain-free data.
4 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Meat and protein-rich complete dry dog food (on page) | Content | not checkable | Manufacturer assertion |
| 80:20:0 recipe: 40% animal protein from top quality ingredients including fresh meat and fresh fish (on page) | Content | not checkable | Manufacturer assertion |
| Grain-free with 20% fruit, vegetables and herbs (on page) | Free-from | consistent | Manufacturer assertion |
| Irresistible combination of 36% fresh salmon and other top quality fish (on page) | Content | not checkable | Manufacturer assertion |
| 0% grain and gluten (on page) | Free-from | consistent | Manufacturer assertion |
| free from artificial preservatives and colours (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Original Chicken with Fish Adult – Grain-free
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.