Our verdict
Is Pure Pet Food Turkey & Beef a good dog food?
We score it 72/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete air-dried food for dogs of all life stages, with potatoes, rice and rapeseed oil as the main ingredients.
Declared analysis sits below the FEDIAF minimum for protein.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
80% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list chicken, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: it is listed as an ingredient
- Your dog avoids turkey: the label lists dehydrated turkey protein
- Your dog avoids grain: the label lists rice - brown / whole grain
- You want a single-protein recipe: this one lists more than one animal protein
- You need more protein than this: 13.0% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 13% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 13% |
| Fat | 13% |
| Fibre | 3.50% |
| Ash | 6.50% |
Energy: 372 kcal/100g
Additives & feeding info
Additives declared on the label
Nutritional additives
Vitamin A 15,000IU; Vitamin D3 1000IU; Vitamin E 90mg; Taurine 750mg; Zinc (as zinc sulphate monohydrate) 100mg; Iron (as iron (II) sulphate monohydrate) 80mg; Manganese (as manganous sulphate monohydrate) 25mg; Copper (as copper (II) sulphate pentahydrate) 10mg; Iodine (as calcium iodate, anhydrous) 2mg; Selenium (as sodium selenite) 0.05mg
Ingredients (14)80% of the recipe is estimated
Estimated composition
- veg 28.1%
- carb 24.8%
- supplement 16.0%
- oil 11.2%
- meat 10.0%
- other 9.6%
- fibre 0.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Dried Potato | Potatoes | carb · medium | - | 12.8 |
| 2 | Brown Rice | Rice - brown / whole grain | carb · medium | - | 12.0 |
| 3 | Rapeseed Oil | Rapeseed oil | oil · good | - | 11.2 |
| 4 | Dehydrated Turkey (5%) | Dehydrated turkey protein | meat · good | 5 | 5.0 |
| 5 | Dehydrated Beef (5%) | Meat Meal | meat · medium | 5 | 5.0 |
| 6 | Dried Peas (5%) | Peas | veg · good | 5 | 5.0 |
| 7 | Dried Carrot (4.2%) | Carrots | veg · good | 4.2 | 4.2 |
| 8 | Linseed | Linseed | veg · good | - | 10.4 |
| 9 | Dried Vegetable Stock | Vegetable Stock | other · medium | - | 9.6 |
| 10 | Minerals | Vitamins and minerals | supplement · medium | - | 8.8 |
| 11 | Dried Apple (0.5%) | Apples | veg · good | 0.5 | 0.5 |
| 12 | Chicory Extract (0.35%) | Chicory Root Extract | fibre · good | 0.35 | 0.3 |
| 13 | Dried Algae | Seaweed | veg · good | - | 8.0 |
| 14 | source of omega 3 | Omega-3 Supplement | supplement · good | - | 7.2 |
- 1. Dried Potato12.8% estimated
- 2. Brown Rice12.0% estimated
- 3. Rapeseed Oil11.2% estimated
- 4. Dehydrated Turkey (5%)5% declared5.0% estimated
- 5. Dehydrated Beef (5%)5% declared5.0% estimated
- 6. Dried Peas (5%)5% declared5.0% estimated
- 7. Dried Carrot (4.2%)4.2% declared4.2% estimated
- 8. Linseed10.4% estimated
- 9. Dried Vegetable Stock9.6% estimated
- 10. Minerals8.8% estimated
- 11. Dried Apple (0.5%)0.5% declared0.5% estimated
- 12. Chicory Extract (0.35%)0.35% declared0.3% estimated
- 13. Dried Algae8.0% estimated
- 14. source of omega 37.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-03
Brand and contact: Pure Pet Food
- Contact page
- www.purepetfood.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-03
- Scored with
- Model v3 (methodology)
- Product page
- www.purepetfood.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.6/5 · 16,355 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The food we looked at scores 72 out of 100. The overall quality of the ingredient list contributed +7, while the processing format added a further +6.3. On the downside, ingredients without printed percentages dragged the score down by -8.4, and the carbohydrate content reduced it by -3.1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.00 |
| Meat share of dry matter | 11.1% | 0.096 | +1.06 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Oil share of dry matter | 13.3% | -0.092 | -1.23 |
| Vegetable share of dry matter | 30.4% | -0.005 | -0.16 |
| Supplement share of dry matter | 17.7% | -0.012 | -0.22 |
| Other share of dry matter | 0.6% | -0.375 | -0.22 |
| Undeclared quantities | 80.0% | -0.106 | -8.44 |
| Complete diet | yes | 2.294 | +2.29 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.00 |
| Meat share of dry matter | 11.1% | 0.096 | +1.06 |
| Carb share of dry matter | 26.5% | -0.115 | -3.05 |
| Oil share of dry matter | 13.3% | -0.092 | -1.23 |
| Vegetable share of dry matter | 30.4% | -0.005 | -0.16 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 17.7% | -0.012 | -0.22 |
| Other share of dry matter | 0.6% | -0.375 | -0.22 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 80.0% | -0.106 | -8.44 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 72.0
- Final score
- 72/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 13 | 14.5 (band 18.641425389755007 to 40%) | 54.4 |
| Fat | 13 | 14.5 (band 5.69599109131403 to 20%) | 100 |
| Fibre | 3.5 | 3.9 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 372 | 414.3 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 10.2% from the food type.
Declared fortification: 10 nutritional additives on the label
- Vitamin A 15,000IU
- Vitamin D3 1000IU
- Vitamin E 90mg
- Taurine 750mg
- Zinc (as zinc sulphate monohydrate) 100mg
- Iron (as iron (II) sulphate monohydrate) 80mg
- Manganese (as manganous sulphate monohydrate) 25mg
- Copper (as copper (II) sulphate pentahydrate) 10mg
- Iodine (as calcium iodate, anhydrous) 2mg
- Selenium (as sodium selenite) 0.05mg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (20% of the recipe mass) (voluntary) | 4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
50/100 · limited — 2 checkable claims: 1 consistent, 1 contradicted.
Contradicted by the label
- "brilliant source of high-quality protein" — the declared label says otherwise on high protein.
Consistent with the label
- "complete, balanced meal" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| packed with natural ingredients to support your dog's kidneys (on page) | Functional | not checkable | Manufacturer assertion |
| helping your pooch to build and maintain healthy muscles (on page) | Functional | not checkable | Manufacturer assertion |
| supports kidney function (on page) | Functional | not checkable | Manufacturer assertion |
| promotes a healthy appetite (on page) | Functional | not checkable | Manufacturer assertion |
| boosts their energy (on page) | Functional | not checkable | Manufacturer assertion |
| easy-to-digest (on page) | Functional | not checkable | Manufacturer assertion |
| packed with plenty of vitamins and minerals (on page) | Nutrient | not checkable | Manufacturer assertion |
| complete, balanced meal (on page) | Content | consistent | Manufacturer assertion |
| source of omega 3 (on page) | Nutrient | not checkable | Manufacturer assertion |
| brilliant source of high-quality protein (on page) | High/low level | contradicted | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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