Propernatural Furry Rabbit Ears
Treat · complementaryHigh meatClear label
Our verdict
Is Propernatural Furry Rabbit Ears a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Complementary air-dried treats for dogs of all life stages, made from rabbit.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: rabbit
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 27.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- Single-ingredient product: the label lists one ingredient.
- Names its animal sources (1 named ingredient).
- Every animal ingredient is a named source.
- Lists no artificial colours or preservatives.
- Prints no ingredient quantities.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 59.70% · Fat 25%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 59.70% |
| Fat | 25% |
| Fibre | 0.70% |
| Ash | 3.11% |
| Moisture | 10.50% |
Additives & feeding info
No additives recorded yet.
Ingredients (1)0 of 1 percentages printed
Estimated composition
- meat 100.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Rabbit | Rabbit | meat · good | - | 100.0 |
- 1. Rabbit100.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-13
Brand and contact: Propernatural
- [email protected]
- Phone
- 01422 730 149
- Address
- Unit 2 - Sub Unit 2b Greenhill Industrial Estate Mytholmroyd HX7 5QF
- Contact page
- www.propernatural.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-13
- Product page
- www.propernatural.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 3.9/5 · 9 reviews
Reviews.io: 5.0/5 · 5,746 reviews
89 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +9.19 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 93.5
- Final score
- 94/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
78/100 · limited — 9 checkable claims: 7 consistent, 2 contradicted.
Contradicted by the label
- "Lower in Fat" — the declared label says otherwise on low fat.
- "low fat treat" — the declared label says otherwise on low fat.
Consistent with the label
- "Composition: 100% Rabbit" — supported by the declared single protein data.
- "free from any additives, grains or preservatives" — supported by the declared grain-free data.
- "single source protein treat" — supported by the declared single protein data.
- "Wheat/Grain Free" — supported by the declared grain-free data.
- "containing NO additives or grains" — supported by the declared grain-free data.
- "high source of protein" — supported by the declared high protein data.
- "Single Source Protein" — supported by the declared single protein data.
11 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| help with de-worming (on page) | Functional | not checkable | Manufacturer assertion |
| Hypoallergenic (on page) | Functional | not checkable | Manufacturer assertion |
| Boosts Immune System (on page) | Functional | not checkable | Manufacturer assertion |
| hypoallergenic because they are a 'novel' protein so they are less likely to cause a reaction in dogs who suffer from allergies (on page) | Functional | not checkable | Manufacturer assertion |
| help reduce the build up of plaque (on page) | Functional | not checkable | Manufacturer assertion |
| help with clearing any build up of food residue as it brushes through the digestive tract (on page) | Functional | not checkable | Manufacturer assertion |
| help with keeping on top of clearing intestinal worms and eggs (on page) | Functional | not checkable | Manufacturer assertion |
| Easy To Digest (on page) | Functional | not checkable | Manufacturer assertion |
| Skin & Coat Care (on page) | Functional | not checkable | Manufacturer assertion |
| No Additives (on page) | Free-from | not checkable | Manufacturer assertion |
| Composition: 100% Rabbit (on pack) | Content | consistent | Manufacturer assertion |
| free from any additives, grains or preservatives (on page) | Free-from | consistent | Manufacturer assertion |
| Lower in Fat (on page) | High/low level | contradicted | Manufacturer assertion |
| low fat treat (on page) | High/low level | contradicted | Manufacturer assertion |
| single source protein treat (on page) | Content | consistent | Manufacturer assertion |
| Wheat/Grain Free (on page) | Free-from | consistent | Manufacturer assertion |
| containing NO additives or grains (on page) | Free-from | consistent | Manufacturer assertion |
| high source of protein (on page) | High/low level | consistent | Manufacturer assertion |
| Free From Additives Artificial Colourings Artificial Flavours Gluten Preservatives Wheat (on page) | Free-from | not checkable | Manufacturer assertion |
| Single Source Protein (on page) | Content | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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