Our verdict
Is ProDog Raw Venison Raw Dog Food Meal a good dog food?
We score it 97/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for adult dogs, with venison, green vegetables and kelp as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Single named protein: venison
- Doesn't list chicken, beef, turkey, lamb, fish, pork, duck as ingredients
Consider something else if:
- You are limiting fat: 35.0% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 17% · Fat 13.30%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 17% |
| Fat | 13.30% |
| Fibre | 5.10% |
| Ash | 2.40% |
| Moisture | 62% |
| Calcium | 1.24% |
| Phosphorus | 0.75% |
Additives & feeding info
Feeding and storage
Storage
Keep raw dog food frozen until use
Feeding guide
Feeding amounts vary dependent on your dog’s age Age (Weeks) Amount to Feed 7-10 8-10% of body weight 10-16 7-8% of body weight 16-20 6-7% of body weight 20-24 5-6% of body weight 24-36 4-5% of body weight 36-56 3-4% of body weight 56-68 2.5-3.5% of body weight 68+ (Adult) 2-3% of ideal body weight Use our raw dog food calculator to help with feeding quantity calculations. Enter dog 's details into raw food calculator: 1. Lifestage: Adult dog Puppy 2. Dog dietary goals: 2. Puppy age in weeks Select Lose weight Maintain weight Gain weight Select 7-10 weeks old 10-16 weeks old 16-20 weeks old 20-24 week
Additives declared on the label
Nutritional additives
Iron 41.5 mg; Manganese 0.38 mg; Zinc 24.64 mg; Vitamin D <0.20 iu
Ingredients (6)6 of 6 percentages printed
Estimated composition
- meat 90.0%
- veg 8.8%
- oil 1.0%
- fibre 0.2%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 90% Venison Meat | Venison | meat · good | 90 | 90.0 |
| 2 | 8.3% Green Vegetables | Green Vegetables | veg · medium | 8.3 | 8.3 |
| 3 | 0.5% Kelp | Kelp | veg · good | 0.5 | 0.5 |
| 4 | 0.5% Flaxseed Oil | Linseed oil | oil · good | 0.5 | 0.5 |
| 5 | 0.5% Hemp Oil | Hemp Oil | oil · good | 0.5 | 0.5 |
| 6 | 0.2% Inulin | Inulin | fibre · good | 0.2 | 0.2 |
- 1. 90% Venison Meat90% declared90.0% estimated
- 2. 8.3% Green Vegetables8.3% declared8.3% estimated
- 3. 0.5% Kelp0.5% declared0.5% estimated
- 4. 0.5% Flaxseed Oil0.5% declared0.5% estimated
- 5. 0.5% Hemp Oil0.5% declared0.5% estimated
- 6. 0.2% Inulin0.2% declared0.2% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: ProDog Raw
- Website
- https://www.prodograw.com/
- [email protected]
- Phone
- 01278 556155
- Address
- Unit J8, Oaktree Business Park, Bristol Road, Edithmead, Highbridge, TA9 4HA
- Contact page
- www.prodograw.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.prodograw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
We scored this product 97 out of 100, drawing on several factors. The overall quality of the ingredient list contributed +9 points, while the meat content added +8.6 points. Being labelled nutritionally complete gave +2.3, and printing percentages for most of the recipe contributed +1.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.98 |
| Meat share of dry matter | 89.8% | 0.096 | +8.62 |
| Oil share of dry matter | 3.5% | -0.092 | -0.32 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 1.0 | 9.191 | +8.98 |
| Meat share of dry matter | 89.8% | 0.096 | +8.62 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 3.5% | -0.092 | -0.32 |
| Vegetable share of dry matter | 6.0% | -0.005 | -0.03 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.0% | -0.106 | +0.00 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 99.3
- Final score
- 97/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 17 | 44.7 (band 18 to 40%) | 100 |
| Fat | 13.3 | 35 (band 5.5 to 20%) | 100 |
| Fibre | 5.1 | 13.4 (band 0.5 to 5%) | 32.2 |
| Calcium | 1.24 | 3.3 (band 0.5 to 2.5%) | 69.5 |
| Phosphorus | 0.75 | 2 (band 0.4 to 1.6%) | 76.6 |
| Calcium:phosphorus ratio | 1.7 | 1.7 (band 1 to 2%) | 100 |
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score.
Declared fortification: 4 nutritional additives on the label
- Iron 41.5 mg
- Manganese 0.38 mg
- Zinc 24.64 mg
- Vitamin D <0.20 iu
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (100% of the recipe mass) (voluntary) | 20/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Single protein" — supported by the declared single protein data.
10 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Vet-approved and canine nutritionist formulated (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with calcium, phosphorus, glucosamine, collagen, and other minerals, supporting strong bones, teeth, and joint health in dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with dietary fibre, vitamins, minerals, and antioxidants, these expertly selected ingredients support your dog’s health right down to the cellular level (on page) | Functional | not checkable | Manufacturer assertion |
| Flaxseed oil is especially beneficial for dogs with skin sensitivities — promoting soft, shiny coats and supporting gut health (on page) | Functional | not checkable | Manufacturer assertion |
| hemp oil helps balance inflammation, supports mobility, maintains healthy skin and coat, aids the nervous system, and even boosts appetite (on page) | Functional | not checkable | Manufacturer assertion |
| Iodine aids healthy thyroid, pituitary, and adrenal function, while its anti-inflammatory properties support gut health, skin condition, and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Chicory root aids digestion, improves nutrient absorption, and delivers a powerful antioxidant boost promoting all-round digestive health and wellbeing (on page) | Functional | not checkable | Manufacturer assertion |
| we never use peas or legumes, just beneficial greens (on page) | Free-from | not checkable | Manufacturer assertion |
| Single protein (on page) | Content | consistent | Manufacturer assertion |
| novel protein recipe made with premium, Scottish, pasture reared venison meat and ground venison bone (on page) | provenance | not checkable | Manufacturer assertion |
| high quality protein (on page) | High/low level | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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