ProDog Raw Chicken & Lamb Smart Chub
Raw · complementaryHigh meatClear label
Our verdict
Is ProDog Raw Chicken & Lamb Smart Chub a good dog food?
This is a complementary food, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a complementary food should be fed alongside, not instead of, a complete diet.
Complementary raw food for adult dogs, with chicken, lamb lung and lamb as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list beef, turkey, fish, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids lamb: the label lists lamb lung
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 31.9% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 5 ingredients.
- Names its animal sources (2 named ingredients).
- Uses generic terms (Chicken, Lamb Lung, Lamb): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 5 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 18.40% · Fat 8.70%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 18.40% |
| Fat | 8.70% |
| Fibre | 1.16% |
| Ash | 3.36% |
| Moisture | 72.70% |
Additives & feeding info
Feeding and storage
Storage
Keep raw dog food frozen until use
Feeding guide
Feeding amounts vary dependent on your dog’s age Age (Weeks) Amount to Feed 7-10 8-10% of body weight 10-16 7-8% of body weight 16-20 6-7% of body weight 20-24 5-6% of body weight 24-36 4-5% of body weight 36-56 3-4% of body weight 56-68 2.5-3.5% of body weight 68+ (Adult) 2-3% of ideal body weight Use our raw dog food calculator to help with feeding quantity calculations. Enter dog 's details into raw food calculator: 1. Lifestage: Adult dog Puppy 2. Dog dietary goals: 2. Puppy age in weeks Select Lose weight Maintain weight Gain weight Select 7-10 weeks old 10-16 weeks old 16-20 weeks old 20-24 week
No additives recorded yet.
Ingredients (5)1% of the recipe is estimated
Estimated composition
- meat 100.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | 60% British Chicken Meat and Ground Bone | Chicken | meat · medium | 60 | 60.0 |
| 2 | 20% British Lamb Lung | Lamb Lung | meat · medium | 20 | 20.0 |
| 3 | 10% Lamb Meat and Ground Bone | Lamb | meat · medium | 10 | 10.0 |
| 4 | 4.5% Lamb Liver | Lambs Liver | meat · good | 4.5 | 4.5 |
| 5 | 5% Lamb Kidney | Lamb Kidney | meat · good | 5 | 5.0 |
- 1. 60% British Chicken Meat and Ground Bone60% declared60.0% estimated
- 2. 20% British Lamb Lung20% declared20.0% estimated
- 3. 10% Lamb Meat and Ground Bone10% declared10.0% estimated
- 4. 4.5% Lamb Liver4.5% declared4.5% estimated
- 5. 5% Lamb Kidney5% declared5.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: ProDog Raw
- Website
- https://www.prodograw.com/
- [email protected]
- Phone
- 01278 556155
- Address
- Unit J8, Oaktree Business Park, Bristol Road, Edithmead, Highbridge, TA9 4HA
- Contact page
- www.prodograw.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Product page
- www.prodograw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.22 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Undeclared quantities | 0.5% | -0.106 | -0.05 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.22 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 0.5% | -0.106 | -0.05 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 93.5
- Final score
- 94/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (99.5% of the recipe mass) (voluntary) | 19.9/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 2 checkable claims: 0 consistent, 2 contradicted.
Contradicted by the label
- "no-compromise, balanced raw recipe for working dogs" — the declared label says otherwise on complete and balanced.
- "complete, FEDIAF-standard recipes" — the declared label says otherwise on complete and balanced.
15 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| higher welfare British chicken and pasture reared lamb (on page) | provenance | not checkable | Manufacturer assertion |
| science-backed nutritional support in every single meal (on page) | Functional | not checkable | Manufacturer assertion |
| Delivering all essential amino acids necessary for optimum growth, condition and vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with calcium, phosphorus, glucosamine, collagen, and other minerals, supporting strong bones, teeth, and joint health in dogs (on page) | Functional | not checkable | Manufacturer assertion |
| meat only (on page) | Free-from | not checkable | Manufacturer assertion |
| zero veg (on page) | Free-from | not checkable | Manufacturer assertion |
| nutrient dense offal (on page) | Content | not checkable | Manufacturer assertion |
| naturally rich in amino acids, B vitamins, zinc and iron (on page) | Nutrient | not checkable | Manufacturer assertion |
| no-compromise, balanced raw recipe for working dogs (on page) | Content | contradicted | Manufacturer assertion |
| vet approved blend of vitamins, minerals, probiotics, and antioxidants (on page) | Content | not checkable | Manufacturer assertion |
| complete, FEDIAF-standard recipes (on page) | Content | contradicted | Manufacturer assertion |
| Premium human-quality, fresh meat, provides a single source of quality protein (on page) | Content | not checkable | Manufacturer assertion |
| veg-free (on page) | Free-from | not checkable | Manufacturer assertion |
| packed with essential nutrients, including calcium, iron, thiamine, riboflavin, and niacin (on page) | Nutrient | not checkable | Manufacturer assertion |
| no extras, no waste, just clever nutrition (on page) | Content | not checkable | Manufacturer assertion |
| delivers premium vitamins, minerals, antioxidants, proteins, and probiotics for peak health (on page) | Functional | not checkable | Manufacturer assertion |
| High-strength dog multivitamin and mineral supplement to supercharge any dog’s diet with science-backed ingredients (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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