ProDog Raw Beef & Offal Complete Raw Dog Food Meal
Raw · completeHigh meatClear label
Our verdict
Is ProDog Raw Beef & Offal Complete Raw Dog Food Meal a good dog food?
We score it 92/100 (Good). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete raw food for adult dogs, with beef, beef lung and bone as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists salmon oil
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 42.6% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 11.40% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 11.40% |
| Fat | 15% |
| Fibre | 7.50% |
| Ash | 1.70% |
| Moisture | 64.80% |
| Calcium | 0.39% |
| Phosphorus | 0.28% |
| Sodium | 0.10% |
Additives & feeding info
Feeding and storage
Storage
Keep raw dog food frozen until use
Feeding guide
Feeding amounts vary dependent on your dog’s age Age (Weeks) Amount to Feed 7-10 8-10% of body weight 10-16 7-8% of body weight 16-20 6-7% of body weight 20-24 5-6% of body weight 24-36 4-5% of body weight 36-56 3-4% of body weight 56-68 2.5-3.5% of body weight 68+ (Adult) 2-3% of ideal body weight Use our raw dog food calculator to help with feeding quantity calculations. Enter dog 's details into raw food calculator: 1. Lifestage: Adult dog Puppy 2. Dog dietary goals: 2. Puppy age in weeks Select Lose weight Maintain weight Gain weight Select 7-10 weeks old 10-16 weeks old 16-20 weeks old 20-24 week
No additives recorded yet.
Ingredients (12)5% of the recipe is estimated
Estimated composition
- meat 75.0%
- veg 18.0%
- mineral 5.0%
- fibre 1.5%
- oil 0.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Includes beef chunks 29% | Beef | meat · medium | 29 | 29.0 |
| 2 | beef with bone 15% | Beef | meat · medium | 15 | 15.0 |
| 3 | beef lung 20% | Beef lung | meat · medium | 20 | 20.0 |
| 4 | beef trachea 5% – includes approx 10% ground bone | Bone | mineral · medium | - | 5.0 |
| 5 | 6% Beef Liver | Beef Liver | meat · good | 6 | 6.0 |
| 6 | 5% Beef Kidney | Beef Kidney | meat · good | 5 | 5.0 |
| 7 | 10% green veg | Green Vegetables | veg · medium | 10 | 10.0 |
| 8 | 6.5% carrots | Carrots | veg · good | 6.5 | 6.5 |
| 9 | 1% blueberries | Blueberries | veg · good | 1 | 1.0 |
| 10 | 1.5% Ground Pumpkin Seeds | Pumpkin Seed Meal | fibre · good | 1.5 | 1.5 |
| 11 | 0.5% Irish Sea Kelp | Kelp | veg · good | 0.5 | 0.5 |
| 12 | 0.5% Atlantic Salmon Oil | Salmon Oil | oil · good | 0.5 | 0.5 |
- 1. Includes beef chunks 29%29% declared29.0% estimated
- 2. beef with bone 15%15% declared15.0% estimated
- 3. beef lung 20%20% declared20.0% estimated
- 4. beef trachea 5% – includes approx 10% ground bone5.0% estimated
- 5. 6% Beef Liver6% declared6.0% estimated
- 6. 5% Beef Kidney5% declared5.0% estimated
- 7. 10% green veg10% declared10.0% estimated
- 8. 6.5% carrots6.5% declared6.5% estimated
- 9. 1% blueberries1% declared1.0% estimated
- 10. 1.5% Ground Pumpkin Seeds1.5% declared1.5% estimated
- 11. 0.5% Irish Sea Kelp0.5% declared0.5% estimated
- 12. 0.5% Atlantic Salmon Oil0.5% declared0.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: ProDog Raw
- Website
- https://www.prodograw.com/
- [email protected]
- Phone
- 01278 556155
- Address
- Unit J8, Oaktree Business Park, Bristol Road, Edithmead, Highbridge, TA9 4HA
- Contact page
- www.prodograw.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.prodograw.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The overall score is 92 out of 100. The meat content contributed +6.6 points, and the overall quality of the ingredient list added +5.6 points. Being labelled nutritionally complete brought +2.3 points, while ingredients without printed percentages deducted -0.5 points.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.61 |
| Meat share of dry matter | 68.5% | 0.096 | +6.57 |
| Oil share of dry matter | 1.6% | -0.092 | -0.15 |
| Vegetable share of dry matter | 10.0% | -0.005 | -0.05 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.61 |
| Meat share of dry matter | 68.5% | 0.096 | +6.57 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 1.6% | -0.092 | -0.15 |
| Vegetable share of dry matter | 10.0% | -0.005 | -0.05 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 5.0% | -0.106 | -0.53 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 1.0 | 11.084 | +11.08 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.12 | 33.786 | +37.84 |
| Processing: Raw | yes | -0.054 | -0.05 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -1.74
- Subtotal
- 92.5
- Final score
- 92/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 11.4 | 32.4 (band 18 to 40%) | 100 |
| Fat | 15 | 42.6 (band 5.5 to 20%) | 100 |
| Fibre | 7.5 | 21.3 (band 0.5 to 5%) | 0 |
| Calcium | 0.39 | 1.1 (band 0.5 to 2.5%) | 88.2 |
| Phosphorus | 0.28 | 0.8 (band 0.4 to 1.6%) | 89.8 |
| Sodium | 0.1 | 0.3 (band 0.1+%) | 100 |
| Calcium:phosphorus ratio | 1.4 | 1.4 (band 1 to 2%) | 93.6 |
Scored over 7 declared nutrients (combined weight 85); undeclared nutrients do not affect the score.
No nutritional additives section declared on the label.
Medium confidence: the full five-part analysis is on file; where moisture was not declared it was estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (95% of the recipe mass) (voluntary) | 19/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
67/100 · limited — 3 checkable claims: 2 consistent, 1 contradicted.
Contradicted by the label
- "Premium human quality, fresh meat, provides a single source of high-quality protein" — the declared label says otherwise on single protein.
Consistent with the label
- "Blueberries One of nature's most nutrient-dense fruits. Low in calories but high in fibre, vitamin C, vitamin K, manganese, and powerful antioxidants that help combat oxidative stress" — supported by the declared high fibre data.
- "Beef is a naturally protein rich, iron loaded powerhouse bursting with essential amino acids and vital nutrients like zinc and B12" — supported by the declared high protein data.
12 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Delivering all essential amino acids necessary for optimum growth, condition and vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Ground Bone Packed with calcium, phosphorus, glucosamine, collagen, and other minerals, supporting strong bones, teeth, and joint health in dogs (on page) | Functional | not checkable | Manufacturer assertion |
| Carrots Loaded with carotenoids, dietary fibre, vitamins C and K, potassium, magnesium, phosphorus, and most B vitamins. Supports eye health, immune resilience, and healthy digestion (on page) | Functional | not checkable | Manufacturer assertion |
| Iodine aids healthy thyroid, pituitary, and adrenal function, while its anti-inflammatory properties support gut health, skin condition, and a shiny coat (on page) | Functional | not checkable | Manufacturer assertion |
| Green Vegetables Such as kale, broccoli, spring greens etc. Full of fibre, folate, iron, calcium, vitamin C, vitamin K, and protective phytonutrients. Ideal for supporting metabolism, immunity, and cellular health (on page) | Functional | not checkable | Manufacturer assertion |
| no fillers, no nasties, just full-on natural flavour and function (on page) | Free-from | not checkable | Manufacturer assertion |
| Kelp A nutrient dense seaweed naturally rich in iodine, protein, iron, magnesium, and Omega-3 fatty acids (on page) | Nutrient | not checkable | Manufacturer assertion |
| Beef & Offal Complete recipe is made with premium quality, pasture reared beef, ground bone, and nutrient rich offal, all sourced from British Farm Assurance certified farms (on page) | Content | not checkable | Manufacturer assertion |
| Nothing artificial. Nothing unnecessary. Everything they need and nothing they don’t. (on page) | Free-from | not checkable | Manufacturer assertion |
| Premium human quality, fresh meat, provides a single source of high-quality protein (on page) | Content | contradicted | Manufacturer assertion |
| Offal, is packed with essential nutrients, including calcium, iron, thiamine, riboflavin, and niacin (on page) | Nutrient | not checkable | Manufacturer assertion |
| Pumpkin Seed Powder A potent superfood packed with antioxidants, fibre, carotenoids, zinc, iron, vitamin A, magnesium, potassium, and Omega-3s. Supports immune defence, digestive function, urinary health, and skin and coat condition by helping to neutralise free radicals (on page) | Functional | not checkable | Manufacturer assertion |
| Atlantic Salmon Oil Naturally high in Omega-3 fatty acids (EPA & DHA), this premium oil supports joint health, reduces inflammation, nourishes internal organs, and promotes soft, shiny coats (on page) | Functional | not checkable | Manufacturer assertion |
| Blueberries One of nature's most nutrient-dense fruits. Low in calories but high in fibre, vitamin C, vitamin K, manganese, and powerful antioxidants that help combat oxidative stress (on page) | High/low level | consistent | Manufacturer assertion |
| Beef is a naturally protein rich, iron loaded powerhouse bursting with essential amino acids and vital nutrients like zinc and B12 (on page) | Nutrient | consistent | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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