Pro Plan Medium Sensitive Digestion Lamb Dry Dog Food
Dry Extruded · completeClear label
Our verdict
Is Pro Plan Medium Sensitive Digestion Lamb Dry Dog Food a good dog food?
We score it 41/100 (Poor). The main reasons are set out in "Why you might not" below, and every step of the calculation is shown under "How we calculated this score".
Complete extruded dry food for adult dogs, with lamb, rice and dehydrated poultry proteins as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
58% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Doesn't list beef, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids lamb: the label lists lamb
- Your dog avoids fish: the label lists fish oil
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 26% · Fat 16%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 26% |
| Fat | 16% |
| Fibre | 2.50% |
| Ash | 7.50% |
Energy: 386 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Daily feeding amounts (g/day) by body weight (kg) and activity level: 1kg=35/40; 5kg=105/120; 10kg=170/195; 15kg=220/255; 20kg=270/305; 25kg=310/355; 35kg=390/445; 45kg=460/530; 60kg=560/640; 70kg=620/710 (less than 1h / 1 to 3h activity). Adjust according to activity level, physical condition and individual needs. Clean fresh water always available.
Additives declared on the label
Nutritional additives
Vit A: 30000 IU/kg; Vit D3: 970 IU/kg; Vit E: 550 IU/kg; Vit C: 140 mg/kg; Iron (II) sulphate monohydrate (Fe: 150 mg/kg); Calcium iodate anhydrous (I: 2.4 mg/kg); Copper (II) sulphate pentahydrate (Cu: 16 mg/kg); Manganous sulphate monohydrate (Mn: 57 mg/kg); Zinc sulphate monohydrate (Zn: 140 mg/kg); Sodium selenite (Se: 0.17 mg/kg)
Technological additives
Tocopherol extracts from vegetable oils: 37 mg/kg
Ingredients (13)58% of the recipe is estimated
Estimated composition
- carb 41.9%
- meat 37.7%
- oil 10.9%
- fibre 5.0%
- supplement 4.5%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Lamb (19%) | Lamb | meat · medium | 19 | 19.0 |
| 2 | Rice (18%) | Rice - white | carb · medium | 18 | 18.0 |
| 3 | Dried poultry protein | Dehydrated Poultry Proteins | meat · good | - | 7.5 |
| 4 | Corn | Maize / Corn | carb · medium | - | 7.1 |
| 5 | Animal fats | Unspecified Animal Fats and Oils | oil · poor | - | 6.7 |
| 6 | Dried beet pulp (5%) | Beet Pulp | fibre · medium | 5 | 5.0 |
| 7 | Digest | Digest | meat · poor | - | 6.4 |
| 8 | Soya meal | Soya | carb · poor | - | 6.0 |
| 9 | Corn grits | Maize / Corn | carb · medium | - | 5.6 |
| 10 | Corn protein meal | Maize gluten | carb · poor | - | 5.2 |
| 11 | Dried egg | Dried Egg | meat · medium | - | 4.9 |
| 12 | Minerals | Vitamins and minerals | supplement · medium | - | 4.5 |
| 13 | Fish oil | Fish Oil | oil · good | - | 4.1 |
- 1. Lamb (19%)19% declared19.0% estimated
- 2. Rice (18%)18% declared18.0% estimated
- 3. Dried poultry protein7.5% estimated
- 4. Corn7.1% estimated
- 5. Animal fats6.7% estimated
- 6. Dried beet pulp (5%)5% declared5.0% estimated
- 7. Digest6.4% estimated
- 8. Soya meal6.0% estimated
- 9. Corn grits5.6% estimated
- 10. Corn protein meal5.2% estimated
- 11. Dried egg4.9% estimated
- 12. Minerals4.5% estimated
- 13. Fish oil4.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Pro Plan
- Phone
- 0800 212 161
- Contact page
- www.purina.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Scored with
- Model v3 (methodology)
- Product page
- www.purina.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 1.8/5 · 628 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The product reached an overall score of 41 out of 100. The processing format contributed -6.7 points, while ingredients without printed percentages took off -6.1 points. The carbohydrate content reduced the total by -5.7 points. Being labelled nutritionally complete added +2.3 points back into the calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +1.69 |
| Meat share of dry matter | 7.1% | 0.096 | +0.68 |
| Carb share of dry matter | 49.6% | -0.115 | -5.71 |
| Oil share of dry matter | 14.3% | -0.092 | -1.32 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Recipe graded poor | 24.3% | -0.065 | -1.58 |
| Poor-quality meat in recipe | 6.4% | -0.179 | -1.14 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.7% | 0.060 | +0.40 |
| Undeclared quantities | 58.0% | -0.106 | -6.12 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Additive penalty | -0.20 | 0.222 | -0.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.2 | 9.191 | +1.69 |
| Meat share of dry matter | 7.1% | 0.096 | +0.68 |
| Carb share of dry matter | 49.6% | -0.115 | -5.71 |
| Oil share of dry matter | 14.3% | -0.092 | -1.32 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 5.5% | -0.012 | -0.07 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 24.3% | -0.065 | -1.58 |
| Poor-quality meat in recipe | 6.4% | -0.179 | -1.14 |
| Number of poor ingredients | 4 | -0.876 | -3.50 |
| Largest single poor ingredient | 6.7% | 0.060 | +0.40 |
| Undeclared quantities | 58.0% | -0.106 | -6.12 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | yes | -1.180 | -1.18 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -0.20 | 0.222 | -0.04 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 40.6
- Final score
- 41/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 26 | 28.7 (band 19.193370165745858 to 40%) | 97.5 |
| Fat | 16 | 17.7 (band 5.864640883977901 to 20%) | 100 |
| Fibre | 2.5 | 2.8 (band 0.5 to 5%) | 100 |
| Energy (kcal/100g) | 386 | 426.5 | 100 |
Scored over 4 declared nutrients (combined weight 60); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 10 nutritional additives on the label
- Vit A: 30000 IU/kg
- Vit D3: 970 IU/kg
- Vit E: 550 IU/kg
- Vit C: 140 mg/kg
- Iron (II) sulphate monohydrate (Fe: 150 mg/kg)
- Calcium iodate anhydrous (I: 2.4 mg/kg)
- Copper (II) sulphate pentahydrate (Cu: 16 mg/kg)
- Manganous sulphate monohydrate (Mn: 57 mg/kg)
- Zinc sulphate monohydrate (Zn: 140 mg/kg)
- Sodium selenite (Se: 0.17 mg/kg)
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (42% of the recipe mass) (voluntary) | 8.4/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
0/100 · limited — 1 checkable claim: 0 consistent, 1 contradicted.
Contradicted by the label
- "High protein" — the declared label says otherwise on high protein.
8 further claims on file that we cannot check against the label.
Limited: at least one claim contradicts the declared label, or a recent upheld ASA ruling applies.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Science based nutrition developed by Purina veterinarians (on page) | Functional | not checkable | Manufacturer assertion |
| Contains prebiotics scientifically proven to increase bifidobacteria for a better gut microflora balance (on page) | Functional | not checkable | Manufacturer assertion |
| Easily digestible recipe, formulated with specific ingredients to help support intestinal health and promote good stool quality (on page) | Functional | not checkable | Manufacturer assertion |
| A combination of key nutrients that helps to support healthy joints for your dog's active lifestyle (on page) | Functional | not checkable | Manufacturer assertion |
| Helps supports strong teeth (on page) | Functional | not checkable | Manufacturer assertion |
| 100% money back guarantee (on page) | Functional | not checkable | Manufacturer assertion source |
| No added colourants (on page) | Free-from | not checkable | Manufacturer assertion |
| High protein (on page) | High/low level | contradicted | Manufacturer assertion |
| Made with high quality lamb pieces as the first ingredient (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Medium Sensitive Digestion Lamb Dry Dog Food
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.