Pro Plan FortiFlora Probiotic Dog Supplement
Supplement · complementaryHigh meat
Our verdict
Is Pro Plan FortiFlora Probiotic Dog Supplement a good dog food?
This is a supplement, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a supplement should be fed alongside, not instead of, a complete diet.
Complementary freeze-dried supplement for dogs of all life stages, made from meat and animal derivatives.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, fish, venison, pork, duck as ingredients
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 54% · Fat 19%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 54% |
| Fat | 19% |
| Fibre | 1% |
| Ash | 8.50% |
Energy: 435 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
One sachet daily sprinkled on top of regular food. Use long-term; for GI disturbances use until at least 1 week after normal stool quality returns; for flatulence at least 2 weeks; during antibiotic use and for 1 week after last dose, ideally 2 hours apart from antibiotics.
Additives declared on the label
Nutritional additives
Iron (II) sulphate monohydrate (Fe: 1080 mg/kg); Calcium iodate anhydrous (I: 16 mg/kg); Copper (II) sulphate pentahydrate (Cu: 110 mg/kg); Manganous sulphate monohydrate (Mn: 400 mg/kg); Zinc sulphate monohydrate (Zn: 1000 mg/kg); Sodium selenite (Se: 1.1 mg/kg)
Technological additives
Preservatives
Ingredients (1)100% of the recipe is estimated
Estimated composition
- meat 100.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Meat and animal derivatives | Meat and Animal Derivatives | meat · poor | - | 100.0 |
- 1. Meat and animal derivatives100.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-12
Brand and contact: Pro Plan
- Phone
- 0800 212 161
- Contact page
- www.purina.co.uk
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-12
- Product page
- www.purina.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 1.8/5 · 628 reviews
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -1.0 | 9.191 | -9.19 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Recipe graded poor | 100.0% | -0.065 | -6.50 |
| Poor-quality meat in recipe | 100.0% | -0.179 | -17.87 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 100.0% | 0.060 | +6.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Additive penalty | -8.00 | 0.222 | -1.78 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | -1.0 | 9.191 | -9.19 |
| Meat share of dry matter | 100.0% | 0.096 | +9.60 |
| Carb share of dry matter | 0.0% | -0.115 | +0.00 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 0.0% | -0.005 | +0.00 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 100.0% | -0.065 | -6.50 |
| Poor-quality meat in recipe | 100.0% | -0.179 | -17.87 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 100.0% | 0.060 | +6.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -8.00 | 0.222 | -1.78 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 46.6
- Final score
- 47/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Highly palatable formula – can also act as a palatability enhancer (on page) | Functional | not checkable | Manufacturer assertion |
| Can be easily sprinkled on all dog foods (on page) | Functional | not checkable | Manufacturer assertion |
| Easy to give; once daily administration (on page) | Functional | not checkable | Manufacturer assertion |
| Helps maintain good faecal quality (on page) | Functional | not checkable | Manufacturer assertion |
| Can be used for GI disturbances associated with stress, antibiotic use or diet change (on page) | Functional | not checkable | Manufacturer assertion |
| Safely used for weaning for puppies and for pregnant and lactating dogs (on page) | Functional | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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