Primal Pet Foods Kibble in the Raw Dog Food Puppy Recipe
Dry Freeze Dried · complete
Our verdict
Is Primal Pet Foods Kibble in the Raw Dog Food Puppy Recipe a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete freeze-dried food for puppies, with chicken, chicken liver and sorghum as the main ingredients.
100% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids pork: the label lists pork
- Your dog avoids grain: the label lists sorghum
- You want a single-protein recipe: this one lists more than one animal protein
- You are limiting fat: 25.8% on a dry-matter basis is in the high band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 31.29% · Fat 24.24%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 31.29% |
| Fat | 24.24% |
| Fibre | 1.58% |
| Ash | 5.32% |
| Moisture | 6% |
| Omega-3 fatty acids | 0.97% |
| Omega-6 fatty acids | 5.43% |
| Calcium | 1.11% |
| Phosphorus | 0.87% |
Additives & feeding info
Feeding and storage
Storage
Kibble in the Raw does not require refrigeration.
Additives declared on the label
Nutritional additives
Iron 153.38 mg/kg; Copper 10.25 mg/kg; Manganese 14.46 mg/kg; Zinc 127.40 mg/kg; Iodine 3.92 mg/kg; Selenium 0.46 mg/kg; Thiamine: B1 9.29 mg/kg; Riboflavin: B2 11.75 mg/kg; Niacin: B3 100.47 mg/kg; Pyridoxine: B6 8.51 mg/kg; Vitamin B12 0.09 mg/kg; Folic Acid 6.25 mg/kg; Pantothenic Acid 137.91 mg/kg; Choline 1801.12 mg/kg; Vitamin A 20669.70 IU/kg; Vitamin D 856.47 IU/kg; Vitamin E 454.96 IU/kg; Taurine 0.14%
Technological additives
Mixed Tocopherols Preservative
Ingredients (27)100% of the recipe is estimated
Estimated composition
- veg 24.1%
- meat 23.2%
- oil 14.6%
- supplement 12.7%
- carb 8.7%
- fibre 6.5%
- additive 6.4%
- mineral 3.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Chicken | Chicken | meat · medium | - | 4.9 |
| 2 | Chicken Liver | Chicken Liver | meat · good | - | 4.8 |
| 3 | Sorghum | Sorghum | carb · medium | - | 4.7 |
| 4 | Pork | Pork | meat · medium | - | 4.6 |
| 5 | Pork Plasma | Pork | meat · medium | - | 4.5 |
| 6 | Egg | Egg | meat · good | - | 4.4 |
| 7 | Salmon Oil | Salmon Oil | oil · good | - | 4.3 |
| 8 | Organic Carrot | Carrots | veg · good | - | 4.2 |
| 9 | Organic Kale | Kale | veg · good | - | 4.2 |
| 10 | Organic Apple | Apples | veg · good | - | 4.1 |
| 11 | Organic Sweet Potato | Sweet Potatoes | carb · good | - | 4.0 |
| 12 | Chicken Fat | Chicken Oil and Fat | oil · good | - | 3.9 |
| 13 | Dried Yeast | Yeast | supplement · good | - | 3.8 |
| 14 | Sea Salt | Sea Salt | mineral · medium | - | 3.7 |
| 15 | Montmorillonite Clay | Clay | additive · medium | - | 3.6 |
| 16 | Miscanthus Grass | Miscanthus Grass | fibre · medium | - | 3.5 |
| 17 | Organic Coconut | Coconut | veg · good | - | 3.4 |
| 18 | Vitamin E Supplement | Vitamin E | supplement · good | - | 3.3 |
| 19 | Vegetable Oil | Vegetable oil | oil · medium | - | 3.3 |
| 20 | Cod Liver Oil | Cod Liver Oil | oil · good | - | 3.2 |
| 21 | Organic Ground Alfalfa | Alfalfa | veg · good | - | 3.1 |
| 22 | Inulin | Inulin | fibre · good | - | 3.0 |
| 23 | Dried Organic Kelp | Organic Kelp | supplement · good | - | 2.9 |
| 24 | Mixed Tocopherols | Tocopherols | additive · good | - | 2.8 |
| 25 | Taurine | Taurine | supplement · good | - | 2.7 |
| 26 | Green Tea Extract | Green Tea | veg · good | - | 2.6 |
| 27 | Rosemary Extract | Rosemary | veg · good | - | 2.5 |
- 1. Chicken4.9% estimated
- 2. Chicken Liver4.8% estimated
- 3. Sorghum4.7% estimated
- 4. Pork4.6% estimated
- 5. Pork Plasma4.5% estimated
- 6. Egg4.4% estimated
- 7. Salmon Oil4.3% estimated
- 8. Organic Carrot4.2% estimated
- 9. Organic Kale4.2% estimated
- 10. Organic Apple4.1% estimated
- 11. Organic Sweet Potato4.0% estimated
- 12. Chicken Fat3.9% estimated
- 13. Dried Yeast3.8% estimated
- 14. Sea Salt3.7% estimated
- 15. Montmorillonite Clay3.6% estimated
- 16. Miscanthus Grass3.5% estimated
- 17. Organic Coconut3.4% estimated
- 18. Vitamin E Supplement3.3% estimated
- 19. Vegetable Oil3.3% estimated
- 20. Cod Liver Oil3.2% estimated
- 21. Organic Ground Alfalfa3.1% estimated
- 22. Inulin3.0% estimated
- 23. Dried Organic Kelp2.9% estimated
- 24. Mixed Tocopherols2.8% estimated
- 25. Taurine2.7% estimated
- 26. Green Tea Extract2.6% estimated
- 27. Rosemary Extract2.5% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Primal Pet Foods
- Website
- https://primalpetfoods.com/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Scored with
- Model v3 (methodology)
- Product page
- www.primalpetfoods.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
The score is 69 out of 100. Undeclared ingredient shares, meaning ingredients without printed percentages, contributed -10.6 points. The overall quality of the ingredient list added +7 points, while the processing format contributed +6.6. The oil and fat content took -2.4 points off the total.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.01 |
| Carb share of dry matter | 9.1% | -0.115 | -1.04 |
| Oil share of dry matter | 25.6% | -0.092 | -2.36 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 10.2% | 0.163 | +1.66 |
| Supplement share of dry matter | 20.7% | -0.012 | -0.25 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Additive penalty | -7.84 | 0.222 | -1.74 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.8 | 9.191 | +7.01 |
| Meat share of dry matter | 0.0% | 0.096 | +0.00 |
| Carb share of dry matter | 9.1% | -0.115 | -1.04 |
| Oil share of dry matter | 25.6% | -0.092 | -2.36 |
| Vegetable share of dry matter | 6.4% | -0.005 | -0.03 |
| Additive share of dry matter | 10.2% | 0.163 | +1.66 |
| Supplement share of dry matter | 20.7% | -0.012 | -0.25 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 100.0% | -0.106 | -10.56 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.84 | 0.222 | -1.74 |
| Processing multiplier | 1.11 | 33.786 | +37.50 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | yes | 6.629 | +6.63 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.06
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 68.9
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review; Guaranteed-analysis FEDIAF score: crude minimums and maximums are bounds, not typical values; moisture (a maximum) uses the processing median where available; experimental US score.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 31.29 | 33.3 | 100 |
| Fat | 24.24 | 25.8 | 100 |
| Calcium | 1.11 | 1.2 | 100 |
| Phosphorus | 0.87 | 0.9 | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
| Omega fatty acids (omega-6 and omega-3) | - | - | 100 |
Omega fatty acids (omega-6 and omega-3): scored as the mean of its declared components (omega-6 100, omega-3 100). The FEDIAF minimum for omega-6 is linoleic acid specifically.
Scored over 6 declared nutrients (combined weight 80); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 6% from the food type.
Declared fortification: 18 nutritional additives on the label
- Iron 153.38 mg/kg
- Copper 10.25 mg/kg
- Manganese 14.46 mg/kg
- Zinc 127.40 mg/kg
- Iodine 3.92 mg/kg
- Selenium 0.46 mg/kg
- Thiamine: B1 9.29 mg/kg
- Riboflavin: B2 11.75 mg/kg
- Niacin: B3 100.47 mg/kg
- Pyridoxine: B6 8.51 mg/kg
- Vitamin B12 0.09 mg/kg
- Folic Acid 6.25 mg/kg
- Pantothenic Acid 137.91 mg/kg
- Choline 1801.12 mg/kg
- Vitamin A 20669.70 IU/kg
- Vitamin D 856.47 IU/kg
- Vitamin E 454.96 IU/kg
- Taurine 0.14%
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (voluntary) - not on file | 0/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Freeze-dried and minimally processed to preserve vital nutrients (on page) | Functional | not checkable | Manufacturer assertion |
| Crafted entirely of freeze-dried bites for optimized nutrition with scoop-and-serve convenience (on page) | Functional | not checkable | Manufacturer assertion |
| Backed by peer-reviewed research to be more digestible and support a healthier gut compared to foods cooked at high heat (on page) | Functional | not checkable | Manufacturer assertion |
| Individually prepared ingredients for optimal digestibility (on page) | Functional | not checkable | Manufacturer assertion |
| Clear Eyes (on page) | Functional | not checkable | Manufacturer assertion |
| Healthy Weight (on page) | Functional | not checkable | Manufacturer assertion |
| Oral Health (on page) | Functional | not checkable | Manufacturer assertion |
| Shiny Coat (on page) | Functional | not checkable | Manufacturer assertion |
| Health & Vitality (on page) | Functional | not checkable | Manufacturer assertion |
| Whole food nutrition with no synthetic vitamins or minerals (on page) | Free-from | not checkable | Manufacturer assertion |
| Lightweight and more nutrient dense than traditional kibble (on page) | High/low level | not checkable | Manufacturer assertion |
| Cage-free chicken and crate-free pork raised without antibiotics, steroids, or added hormones (on page) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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