Our verdict
Is Platinum Vetactive Hypoallergenic a good dog food?
We score it 66/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete semi-moist dry food for adult dogs, with pork, dehydrated pork protein and peas as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, beef, turkey, lamb, venison, duck as ingredients
Consider something else if:
- Your dog avoids fish: the label lists salmon oil
- Your dog avoids pork: the label lists pork
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 13%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 13% |
| Fibre | 3.50% |
| Ash | 6.90% |
| Moisture | 18% |
| Calcium | 1.80% |
| Phosphorus | 0.93% |
Energy: 300 kcal/100g
Additives & feeding info
Feeding and storage
Feeding guide
Dog's weight (kg) / Feeding amount (g): 3.0-5.0: 55-85; 5.0-7.5: 85-115; 7.5-10.0: 115-150; 10.0-12.5: 150-165; 12.5-15.0: 165-190; 15.0-20.0: 190-250; 20.0-25.0: 250-300; 25.0-30.0: 300-325; 30.0-40.0: 325-425; 40.0-60.0: 425-600; 60.0-80.0: 600-750. Serve dry or slightly moistened with water; do not let soak; always provide fresh water; start with smallest suggested amount and increase if necessary.
Additives declared on the label
Nutritional additives
3a672a/vitamin A 10,000 IU; 3a671/vitamin D3 1,600 IU; 3a700i/vitamin E 150 mg; 3b108/iron 75 mg; 3b203/iodine 3 mg; 3b413/copper 19 mg; 3b506/manganese 40 mg; 3b607/zinc 150 mg; 3b814/selenium 0.2 mg
Ingredients (10)30% of the recipe is estimated
Estimated composition
- meat 74.3%
- veg 10.0%
- oil 8.8%
- carb 3.8%
- fibre 3.1%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh Pork Meat (70%) | Pork | meat · medium | 70 | 70.0 |
| 2 | Pork Meal | Dehydrated Pork Protein | meat · good | - | 4.3 |
| 3 | Peas | Peas | veg · good | - | 4.0 |
| 4 | Potato Starch | Potato starch | carb · poor | - | 3.8 |
| 5 | Lentils | Lentils | veg · medium | - | 3.6 |
| 6 | Pork Fat | Pork Fat | oil · medium | - | 3.3 |
| 7 | Apple Pulp | Apple Fibre | fibre · medium | - | 3.1 |
| 8 | Salmon Oil (Omega-3) | Salmon Oil | oil · good | - | 2.9 |
| 9 | Flaxseed Oil (Omega-3) | Linseed oil | oil · good | - | 2.6 |
| 10 | Rosemary Extract | Rosemary | veg · good | - | 2.4 |
- 1. Fresh Pork Meat (70%)70% declared70.0% estimated
- 2. Pork Meal4.3% estimated
- 3. Peas4.0% estimated
- 4. Potato Starch3.8% estimated
- 5. Lentils3.6% estimated
- 6. Pork Fat3.3% estimated
- 7. Apple Pulp3.1% estimated
- 8. Salmon Oil (Omega-3)2.9% estimated
- 9. Flaxseed Oil (Omega-3)2.6% estimated
- 10. Rosemary Extract2.4% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Platinum
- Website
- https://www.platinum.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.platinum.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.8/5 · 50 reviews
50 reviews on this product · 4.8/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 66 out of 100 based on several key factors. The meat content contributed +5 points and the overall quality of the ingredient list added +5.7 points. However, the processing format adjusted the score by -6.2 points, and ingredients without printed percentages contributed -3.2 points to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.72 |
| Meat share of dry matter | 52.3% | 0.096 | +5.02 |
| Carb share of dry matter | 2.5% | -0.115 | -0.29 |
| Oil share of dry matter | 23.3% | -0.092 | -2.14 |
| Vegetable share of dry matter | 4.0% | -0.005 | -0.02 |
| Recipe graded poor | 3.8% | -0.065 | -0.25 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.8% | 0.060 | +0.23 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.72 |
| Meat share of dry matter | 52.3% | 0.096 | +5.02 |
| Carb share of dry matter | 2.5% | -0.115 | -0.29 |
| Oil share of dry matter | 23.3% | -0.092 | -2.14 |
| Vegetable share of dry matter | 4.0% | -0.005 | -0.02 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 0.0% | -0.012 | +0.00 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 3.8% | -0.065 | -0.25 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 1 | -0.876 | -0.88 |
| Largest single poor ingredient | 3.8% | 0.060 | +0.23 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 65.7
- Final score
- 66/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 29.3 (band 18 to 40%) | 100 |
| Fat | 13 | 15.9 (band 5.5 to 20%) | 100 |
| Fibre | 3.5 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.8 | 2.2 (band 0.5 to 2.5%) | 100 |
| Phosphorus | 0.93 | 1.1 (band 0.4 to 1.6%) | 100 |
| Calcium:phosphorus ratio | 1.9 | 1.9 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 300 | 365.9 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- 3a672a/vitamin A 10,000 IU
- 3a671/vitamin D3 1,600 IU
- 3a700i/vitamin E 150 mg
- 3b108/iron 75 mg
- 3b203/iodine 3 mg
- 3b413/copper 19 mg
- 3b506/manganese 40 mg
- 3b607/zinc 150 mg
- 3b814/selenium 0.2 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Complete food for adult dogs" — supported by the declared complete and balanced data.
8 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Especially tasty (on pack) | Functional | not checkable | Manufacturer assertion |
| Excellent for building muscle (on pack) | Functional | not checkable | Manufacturer assertion |
| Quickly digestible & effectively absorbed (on pack) | Functional | not checkable | Manufacturer assertion |
| Reduced risk of gastric torsion as pieces do not swell (on pack) | Functional | not checkable | Manufacturer assertion |
| Complete food for adult dogs (on pack) | Content | consistent | Manufacturer assertion |
| 70 % Fresh meat for optimum flavour and valuable nutrients (on pack) | Content | not checkable | Manufacturer assertion |
| As nutritious as raw (on pack) | Nutrient | not checkable | Manufacturer assertion |
| Compressed ingredient list - for particularly high tolerance (on pack) | Content | not checkable | Manufacturer assertion |
| Exclusive meat source Iberian pork (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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