Platinum Fit-Sticks Chicken + Rabbit
Treat · complementaryHigh meat
Our verdict
Is Platinum Fit-Sticks Chicken + Rabbit a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Complementary air-dried treats for dogs of all life stages, with chicken, chicken liver and rice as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Doesn't list beef, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists chicken
- Your dog avoids fish: the label lists green-lipped mussel
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 16 ingredients.
- Names its animal sources (1 named ingredient).
- Uses generic terms (Chicken): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 1 ingredient.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 24% · Fat 9.90%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 9.90% |
| Fibre | 2.50% |
| Ash | 6.50% |
| Moisture | 18% |
| Calcium | 1.50% |
| Phosphorus | 1% |
Additives & feeding info
Feeding and storage
Feeding guide
20 to 30 grams per 10 kilogram of the dog's body weight per day. That's about 2 to 3 Fit-Sticks.
No additives recorded yet.
Ingredients (16)24% of the recipe is estimated
Estimated composition
- meat 78.1%
- veg 16.8%
- supplement 3.1%
- carb 2.0%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh chicken and rabbit meat 76% | Chicken | meat · medium | 76 | 76.0 |
| 2 | fresh chicken liver | Chicken Liver | meat · good | - | 2.1 |
| 3 | broken rice | Rice - white | carb · medium | - | 2.0 |
| 4 | green-lipped mussel extract | Green-Lipped Mussel | supplement · good | - | 1.9 |
| 5 | carrots | Carrots | veg · good | - | 1.9 |
| 6 | tomatoes | Tomato | veg · good | - | 1.8 |
| 7 | african marigold | Calendula | veg · good | - | 1.7 |
| 8 | dandelion | Dandelion Root | veg · good | - | 1.7 |
| 9 | broccoli | Broccoli | veg · good | - | 1.6 |
| 10 | green tea | Green Tea | veg · good | - | 1.5 |
| 11 | chamomile | Chamomile | veg · good | - | 1.5 |
| 12 | oregano | Oregano | veg · good | - | 1.4 |
| 13 | milk thistle seed | Milk Thistle | veg · good | - | 1.3 |
| 14 | cranberry seed | Dried Cranberry Seed | veg · good | - | 1.3 |
| 15 | seaweed | Seaweed | veg · good | - | 1.2 |
| 16 | potassium chloride | Potassium Chloride | supplement · medium | - | 1.1 |
- 1. Fresh chicken and rabbit meat 76%76% declared76.0% estimated
- 2. fresh chicken liver2.1% estimated
- 3. broken rice2.0% estimated
- 4. green-lipped mussel extract1.9% estimated
- 5. carrots1.9% estimated
- 6. tomatoes1.8% estimated
- 7. african marigold1.7% estimated
- 8. dandelion1.7% estimated
- 9. broccoli1.6% estimated
- 10. green tea1.5% estimated
- 11. chamomile1.5% estimated
- 12. oregano1.4% estimated
- 13. milk thistle seed1.3% estimated
- 14. cranberry seed1.3% estimated
- 15. seaweed1.2% estimated
- 16. potassium chloride1.1% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Platinum
- Website
- https://www.platinum.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Product page
- www.platinum.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 5.0/5 · 93 reviews
93 reviews on this product · 5.0/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Meat share of dry matter | 69.1% | 0.096 | +6.64 |
| Carb share of dry matter | 5.8% | -0.115 | -0.66 |
| Vegetable share of dry matter | 14.1% | -0.005 | -0.07 |
| Supplement share of dry matter | 9.1% | -0.012 | -0.11 |
| Undeclared quantities | 24.0% | -0.106 | -2.53 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.60 |
| Meat share of dry matter | 69.1% | 0.096 | +6.64 |
| Carb share of dry matter | 5.8% | -0.115 | -0.66 |
| Oil share of dry matter | 0.0% | -0.092 | +0.00 |
| Vegetable share of dry matter | 14.1% | -0.005 | -0.07 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 9.1% | -0.012 | -0.11 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 24.0% | -0.106 | -2.53 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 83.6
- Final score
- 84/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (76% of the recipe mass) (voluntary) | 15.2/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Chewy-soft treat sticks for training or as a snack (on pack) | Functional | not checkable | Manufacturer assertion |
| Extra tasty (on pack) | Functional | not checkable | Manufacturer assertion |
| As nutritious as raw (on pack) | Functional | not checkable | Manufacturer assertion |
| Excellent for building muscle (on pack) | Functional | not checkable | Manufacturer assertion |
| Quickly digestible (on pack) | Functional | not checkable | Manufacturer assertion |
| Effectively absorbed (on pack) | Functional | not checkable | Manufacturer assertion |
| fresh meat content tested independently by ELAB Analytik GmbH (on page) | Content | not checkable | Manufacturer assertion |
| tested for contaminants (on page) | Content | not checkable | Manufacturer assertion |
| No vitamins or minerals added (on pack) | Free-from | not checkable | Manufacturer assertion |
| prepared with FSG (Fleischsaftgarung) (on pack) | Content | not checkable | Manufacturer assertion |
| Soft and chewy pieces from meat juices (on pack) | Content | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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