Our verdict
Is Platinum Adult Beef a good dog food?
We score it 69/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete semi-moist dry food for adult dogs, with beef, potatoes and peas as the main ingredients.
30% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for adult dogs
- Grain-free: no grain ingredients listed
- Doesn't list chicken, turkey, lamb, venison, pork, duck as ingredients
Consider something else if:
- Your dog avoids beef: the label lists beef
- Your dog avoids fish: the label lists seafood
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 24% · Fat 16%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 24% |
| Fat | 16% |
| Fibre | 3.50% |
| Ash | 7% |
| Moisture | 19% |
| Calcium | 1.50% |
| Phosphorus | 0.80% |
Energy: 362 kcal/100g
Additives & feeding info
Feeding and storage
Storage
The dry food can be kept unopened or opened after production for 18 months until the best-before date. All information regarding the minimum shelf life of unopened PLATINUM food can also be found on the product packaging.
Feeding guide
Dog's weight in kg / Feeding amount in g: 3.0-5.0 / 55-85; 5.0-7.5 / 85-115; 7.5-10.0 / 115-150; 10.0-12.5 / 150-165; 12.5-15.0 / 165-190; 15.0-20.0 / 190-250; 20.0-25.0 / 250-300; 25.0-30.0 / 300-325; 30.0-40.0 / 325-425; 40.0-60.0 / 425-600; 60.0-80.0 / 600-750. Serve dry or slightly moistened with water. Do not let the food soak for a long time, serve immediately. Always provide your dog with fresh water. Initially feed using the lower recommended amount, only serve more if required.
Additives declared on the label
Nutritional additives
3a672a/vitamin A 10,000 IU; 3a671/vitamin D3 1,600 IU; 3a700i/vitamin E 150 mg; 3b108/iron 75 mg; 3b203/iodine 3 mg; 3b413/copper 19 mg; 3b506/manganese 40 mg; 3b607/zinc 150 mg; 3b814/selenium 0.2 mg
Ingredients (23)30% of the recipe is estimated
Estimated composition
- meat 71.6%
- veg 16.4%
- supplement 5.4%
- oil 3.1%
- carb 1.8%
- fibre 1.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Fresh beef meat 70% | Beef | meat · medium | 70 | 70.0 |
| 2 | potatoes | Potatoes | carb · medium | - | 1.8 |
| 3 | peas | Peas | veg · good | - | 1.8 |
| 4 | lentils | Lentils | veg · medium | - | 1.7 |
| 5 | apple pulp | Apple Fibre | fibre · medium | - | 1.7 |
| 6 | fish | Seafood | meat · medium | - | 1.6 |
| 7 | brewer's yeast | Brewer's Yeast | supplement · good | - | 1.6 |
| 8 | salmon oil (omega-3) | Salmon Oil | oil · good | - | 1.5 |
| 9 | olive oil | Olive oil | oil · good | - | 1.5 |
| 10 | yucca extract | Yucca Schidigera | supplement · good | - | 1.5 |
| 11 | green-lipped mussel extract | Green-Lipped Mussel | supplement · good | - | 1.4 |
| 12 | carrots | Carrots | veg · good | - | 1.4 |
| 13 | tomatoes | Tomato | veg · good | - | 1.3 |
| 14 | african marigold | Calendula | veg · good | - | 1.3 |
| 15 | dandelion | Dandelion Root | veg · good | - | 1.3 |
| 16 | broccoli | Broccoli | veg · good | - | 1.2 |
| 17 | green tea | Green Tea | veg · good | - | 1.2 |
| 18 | chamomile | Chamomile | veg · good | - | 1.1 |
| 19 | oregano | Oregano | veg · good | - | 1.1 |
| 20 | milk thistle seed | Milk Thistle | veg · good | - | 1.1 |
| 21 | cranberry seed | Dried Cranberry Seed | veg · good | - | 1.0 |
| 22 | seaweed | Seaweed | veg · good | - | 1.0 |
| 23 | potassium chloride | Potassium Chloride | supplement · medium | - | 0.9 |
- 1. Fresh beef meat 70%70% declared70.0% estimated
- 2. potatoes1.8% estimated
- 3. peas1.8% estimated
- 4. lentils1.7% estimated
- 5. apple pulp1.7% estimated
- 6. fish1.6% estimated
- 7. brewer's yeast1.6% estimated
- 8. salmon oil (omega-3)1.5% estimated
- 9. olive oil1.5% estimated
- 10. yucca extract1.5% estimated
- 11. green-lipped mussel extract1.4% estimated
- 12. carrots1.4% estimated
- 13. tomatoes1.3% estimated
- 14. african marigold1.3% estimated
- 15. dandelion1.3% estimated
- 16. broccoli1.2% estimated
- 17. green tea1.2% estimated
- 18. chamomile1.1% estimated
- 19. oregano1.1% estimated
- 20. milk thistle seed1.1% estimated
- 21. cranberry seed1.0% estimated
- 22. seaweed1.0% estimated
- 23. potassium chloride0.9% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: Platinum
- Website
- https://www.platinum.co.uk/
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.platinum.co.uk
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Brand and retailer reviews
External platform ratings are not scores for this individual recipe.
Trustpilot: 4.9/5 · 595 reviews
595 reviews on this product · 4.9/5
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall score of 69 out of 100 based on several key factors. The meat content contributed +5.5 points and the overall quality of the ingredient list added +6.1 points. However, the processing format adjusted the score by -6.2 points, and ingredients without printed percentages contributed -3.2 points to the final calculation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.12 |
| Meat share of dry matter | 57.7% | 0.096 | +5.54 |
| Carb share of dry matter | 1.3% | -0.115 | -0.15 |
| Oil share of dry matter | 8.9% | -0.092 | -0.82 |
| Vegetable share of dry matter | 11.6% | -0.005 | -0.06 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Complete diet | yes | 2.294 | +2.29 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.12 |
| Meat share of dry matter | 57.7% | 0.096 | +5.54 |
| Carb share of dry matter | 1.3% | -0.115 | -0.15 |
| Oil share of dry matter | 8.9% | -0.092 | -0.82 |
| Vegetable share of dry matter | 11.6% | -0.005 | -0.06 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 14.7% | -0.012 | -0.18 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 30.0% | -0.106 | -3.17 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | yes | 0.707 | +0.71 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.97 | 33.786 | +32.77 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | yes | -6.174 | -6.17 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- -0.05
- Additives declared on label
- +1 transparency bonus
- Subtotal
- 68.7
- Final score
- 69/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for adult dogs. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 24 | 29.6 (band 20.111111111111107 to 40%) | 98.7 |
| Fat | 16 | 19.8 (band 6.145061728395061 to 20%) | 100 |
| Fibre | 3.5 | 4.3 (band 0.5 to 5%) | 100 |
| Calcium | 1.5 | 1.9 (band 0.5586419753086419 to 2.5%) | 100 |
| Phosphorus | 0.8 | 1 (band 0.4469135802469135 to 1.6%) | 98.1 |
| Calcium:phosphorus ratio | 1.9 | 1.9 (band 1 to 2%) | 100 |
| Energy (kcal/100g) | 362 | 446.9 | 100 |
Scored over 7 declared nutrients (combined weight 90); undeclared nutrients do not affect the score.
Declared fortification: 9 nutritional additives on the label
- 3a672a/vitamin A 10,000 IU
- 3a671/vitamin D3 1,600 IU
- 3a700i/vitamin E 150 mg
- 3b108/iron 75 mg
- 3b203/iodine 3 mg
- 3b413/copper 19 mg
- 3b506/manganese 40 mg
- 3b607/zinc 150 mg
- 3b814/selenium 0.2 mg
High confidence: full analysis plus minerals or omegas and declared energy.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (70% of the recipe mass) (voluntary) | 14/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) | 5/10 |
| Energy value declared (voluntary) | 5/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) | 10/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) | 5/5 |
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| Dry food made from fresh meat - Beef (on page) | provenance | not checkable | Manufacturer assertion |
| As nutritious as raw (on page) | Functional | not checkable | Manufacturer assertion |
| Excellent for building muscle (on page) | Functional | not checkable | Manufacturer assertion |
| Quickly digestible (on page) | Functional | not checkable | Manufacturer assertion |
| Effectively absorbed (on page) | Functional | not checkable | Manufacturer assertion |
| Reduces the risk of gastric torsion because it does not swell in the stomach (on page) | Functional | not checkable | Manufacturer assertion |
| Dry food prepared with FSG (Fleischsaftgarung) - primarily cooked meat (on page) | provenance | not checkable | Manufacturer assertion |
| No animal experiments (on page) | Free-from | not checkable | Manufacturer assertion |
| Independently tested by ELAB Analytik GmbH (formerly TÜV SÜD ELAB) for fresh meat content, contaminants and declaration (on page) | Content | not checkable | Manufacturer assertion |
| Contains salmon oil (omega-3) (on pack) | Content | not checkable | Manufacturer assertion |
| Seven years in a row top rated dog food by the independent online portal CheckForPet (on page) | Content | not checkable | Manufacturer assertion |
| Extra tasty (on page) | Content | not checkable | Manufacturer assertion |
| Free from attractants, flavourings, colourings, odours, and flavour enhancers (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
Alternatives to Adult Beef
Similar on ingredients, protein, format or nutrition, using the same stored data.
Community0 comments
Comments (0)
No comments yet. Be the first to share how this went down with your dog.