Our verdict
Is PitPat Puppy Dog Food a good dog food?
We score it 53/100 (Average). This reflects the ingredient quality, composition and label transparency of the recipe as declared on the label.
Complete extruded dry food for puppies, with rice, dehydrated poultry proteins and chicken as the main ingredients.
Only part of the analytical constituents are declared, so the nutritional picture is incomplete.
92% of this recipe has no printed percentage. Estimated shares are model estimates, not label facts.
Who is this food for?
Suits
- Labelled by the manufacturer for puppies
- Doesn't list beef, lamb, venison, pork as ingredients
Consider something else if:
- Your dog avoids chicken: the label lists dehydrated poultry proteins
- Your dog avoids turkey: the label lists dehydrated poultry proteins
- Your dog avoids fish: the label lists salmon
- Your dog avoids duck: it is listed as an ingredient
- Your dog avoids grain: the label lists rice - white
- You want a single-protein recipe: this one lists more than one animal protein
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
Nutrition and feedingProtein 30% · Fat 17%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 30% |
| Fat | 17% |
| Fibre | 2.30% |
| Ash | 6% |
| Calcium | 1.20% |
| Phosphorus | 0.90% |
| Sodium | 0.30% |
Additives & feeding info
Feeding and storage
Storage
Equivalent to 102g of fresh meat per 100g dry kibble.
Additives declared on the label
Nutritional additives
Calcium-D-Pantothenate 50 mg/kg; Niacin 90 mg/kg; Folic acid 5 mg/kg; L-carnitine 200 mg/kg; Taurine 1000 mg/kg; Biotin 1000 mcg/kg; Vitamin C 200 mg/kg; Iron (iron(II) sulfate monohydrate) 220 mg/kg; Zinc (zinc chelate of glycine hydrate (solid)) 180 mg/kg; Manganese (manganese(II) oxide) 20 mg/kg; Copper (copper(II) chelate of glycine hydrat (solid)) 18 mg/kg; Iodine (calcium iodate anhydrous) 2.2 mg/kg; Selenium (sodium selenite) 0.3 mg/kg; Vitamin A 24000 I.U./kg; Vitamin B1 15 mg/kg; Vitamin B2 20 mg/kg; Vitamin B6 20 mg/kg; Vitamin B12 100 mcg/kg; Vitamin D3 1800 I.U./kg; Vitamin E 220 mg/kg
Technological additives
Natural antioxidants
Ingredients (15)92% of the recipe is estimated
Estimated composition
- fibre 26.5%
- meat 24.6%
- carb 17.3%
- supplement 17.3%
- oil 8.5%
- veg 5.7%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Rice | Rice - white | carb · medium | - | 9.2 |
| 2 | poultry protein | Dehydrated Poultry Proteins | meat · good | - | 8.8 |
| 3 | dried) (chicken 26.0%, duck 4.0% | Chicken | meat · medium | 4 | 4.0 |
| 4 | poultry fat | Poultry Fat | oil · medium | - | 8.5 |
| 5 | potato protein | Potato protein | carb · medium | - | 8.1 |
| 6 | salmon (dried) 4.0% | Salmon | meat · good | 4 | 4.0 |
| 7 | poultry protein (hydrolysed) | Dehydrated Poultry Proteins | meat · good | - | 7.8 |
| 8 | beet fibre | Beet Fibre | fibre · medium | - | 7.4 |
| 9 | plant fibre | Plant Fibre | fibre · medium | - | 7.1 |
| 10 | carob (crushed) | Carob | fibre · medium | - | 6.7 |
| 11 | minerals | Vitamins and minerals | supplement · medium | - | 6.4 |
| 12 | yeast | Yeast | supplement · good | - | 6.0 |
| 13 | chicory root (ground) (source of inulin) | Chicory root | veg · good | - | 5.7 |
| 14 | psyllium husks | Psyllium | fibre · good | - | 5.3 |
| 15 | New Zealand green-lipped mussel meat (Perna canaliculus) (dried) | Green-Lipped Mussel | supplement · good | - | 5.0 |
- 1. Rice9.2% estimated
- 2. poultry protein8.8% estimated
- 3. dried) (chicken 26.0%, duck 4.0%4% declared4.0% estimated
- 4. poultry fat8.5% estimated
- 5. potato protein8.1% estimated
- 6. salmon (dried) 4.0%4% declared4.0% estimated
- 7. poultry protein (hydrolysed)7.8% estimated
- 8. beet fibre7.4% estimated
- 9. plant fibre7.1% estimated
- 10. carob (crushed)6.7% estimated
- 11. minerals6.4% estimated
- 12. yeast6.0% estimated
- 13. chicory root (ground) (source of inulin)5.7% estimated
- 14. psyllium husks5.3% estimated
- 15. New Zealand green-lipped mussel meat (Perna canaliculus) (dried)5.0% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-09-14
Brand and contact: PitPat
- Website
- https://www.pitpat.com/
- [email protected]
- Address
- 5 Brooklands Avenue, Cambridge, CB2 8BB, UK
- Contact page
- www.pitpat.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-09-14
- Scored with
- Model v3 (methodology)
- Product page
- www.pitpat.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Why this score?
This recipe achieves an overall rating of 53 out of 100. The inclusion of ingredients without printed percentages contributed -9.7 points, and the processing format adjusted the score by -6.7. Conversely, the overall quality of the ingredient list added +6.2 points, while being labelled nutritionally complete contributed +2.3 points to the final evaluation.
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Meat share of dry matter | 9.0% | 0.096 | +0.86 |
| Carb share of dry matter | 12.4% | -0.115 | -1.42 |
| Oil share of dry matter | 10.3% | -0.092 | -0.94 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Undeclared quantities | 92.0% | -0.106 | -9.71 |
| Complete diet | yes | 2.294 | +2.29 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.7 | 9.191 | +6.17 |
| Meat share of dry matter | 9.0% | 0.096 | +0.86 |
| Carb share of dry matter | 12.4% | -0.115 | -1.42 |
| Oil share of dry matter | 10.3% | -0.092 | -0.94 |
| Vegetable share of dry matter | 1.0% | -0.005 | -0.01 |
| Additive share of dry matter | 0.0% | 0.163 | +0.00 |
| Supplement share of dry matter | 19.5% | -0.012 | -0.24 |
| Other share of dry matter | 0.0% | -0.375 | +0.00 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 0.0% | -0.065 | +0.00 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 0 | -0.876 | +0.00 |
| Largest single poor ingredient | 0.0% | 0.060 | +0.00 |
| Undeclared quantities | 92.0% | -0.106 | -9.71 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | yes | 2.294 | +2.29 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | yes | -3.158 | -3.16 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | 0.00 | 0.222 | +0.00 |
| Processing multiplier | 0.98 | 33.786 | +33.11 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | no | 6.331 | +0.00 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | yes | -6.713 | -6.71 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.02
- Additives declared on label
- +2 transparency bonus
- Subtotal
- 53.2
- Final score
- 53/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
How the declared analysis compares with FEDIAF reference ranges for puppies and growth. The label prints as-fed values; we convert to a dry-matter basis before scoring, and the bands are dry-matter ranges. Scores rise to 100 at the band midpoint: the reference is adequacy, not maximisation. Nutrients with a published upper limit taper again above it; fat is policed through calorie density rather than a direct penalty.
Scored against FEDIAF growth minima; puppy scoring is under review.
| Nutrient | As fed (label) | Dry matter (scored) | Score |
|---|---|---|---|
| Protein | 30 | 33.1 | 100 |
| Fat | 17 | 18.8 | 100 |
| Calcium | 1.2 | 1.3 | 100 |
| Phosphorus | 0.9 | 1 | 100 |
| Sodium | 0.3 | 0.3 (band 0.22+%) | 100 |
| Calcium:phosphorus ratio | 1.3 | 1.3 | 100 |
Scored over 6 declared nutrients (combined weight 75); undeclared nutrients do not affect the score. Moisture was not declared and was estimated at 9.5% from the food type.
Declared fortification: 20 nutritional additives on the label
- Calcium-D-Pantothenate 50 mg/kg
- Niacin 90 mg/kg
- Folic acid 5 mg/kg
- L-carnitine 200 mg/kg
- Taurine 1000 mg/kg
- Biotin 1000 mcg/kg
- Vitamin C 200 mg/kg
- Iron (iron(II) sulfate monohydrate) 220 mg/kg
- Zinc (zinc chelate of glycine hydrate (solid)) 180 mg/kg
- Manganese (manganese(II) oxide) 20 mg/kg
- Copper (copper(II) chelate of glycine hydrat (solid)) 18 mg/kg
- Iodine (calcium iodate anhydrous) 2.2 mg/kg
- Selenium (sodium selenite) 0.3 mg/kg
- Vitamin A 24000 I.U./kg
- Vitamin B1 15 mg/kg
- Vitamin B2 20 mg/kg
- Vitamin B6 20 mg/kg
- Vitamin B12 100 mcg/kg
- Vitamin D3 1800 I.U./kg
- Vitamin E 220 mg/kg
Low confidence: partial analysis or moisture estimated from the food type.
This measures agreement with published reference ranges, not suitability for an individual dog. For medical conditions, follow veterinary guidance.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (8% of the recipe mass) (voluntary) | 1.6/20 |
| Analytical constituents declared (mandatory) - not on file | 0/15 |
| Additives declared (mandatory) | 10/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 10/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Analytical constituents declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
Claims on file; none we can check against the label
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| More than 80% of the protein is from meat. (on page) | High/low level | not checkable | Manufacturer assertion |
| Suits the most sensitive tummies giving smaller, firmer poos — a sign of healthy digestion and well-absorbed nutrients. (on page) | Functional | not checkable | Manufacturer assertion |
| Packed with essential nutrients and vital fatty acids to support cognitive development (on page) | Functional | not checkable | Manufacturer assertion |
| Equivalent to 102g of fresh meat per 100g dry kibble. (on page) | Content | not checkable | Manufacturer assertion |
| With no nasties, fillers or anything artificial (on page) | Free-from | not checkable | Manufacturer assertion |
| All natural ingredients with no artificial colours or preservatives. (on page) | Free-from | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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