Pets Love Fresh Turkey with Sweet Potato and Peppermint
Treat · complementaryClear label
Our verdict
Is Pets Love Fresh Turkey with Sweet Potato and Peppermint a good dog food?
This is a treat, not a complete diet, so it is not scored on our 1-100 scale. The ingredient breakdown below shows what is in it; a treat should be fed alongside, not instead of, a complete diet.
Complementary air-dried treats for dogs of all life stages, with turkey, sweet potatoes and glycerine as the main ingredients.
Who is this food for?
Suits
- Labelled by the manufacturer for all lifestages
- Grain-free: no grain ingredients listed
- Single named protein: turkey
- Doesn't list chicken, beef, lamb, fish, venison, pork, duck as ingredients
Consider something else if:
- You need more protein than this: 18.8% on a dry-matter basis is in the low band
These points are derived from declared ingredients and analysis, not a substitute for veterinary advice. If your dog has a diagnosed condition, food choice is a medical nutrition decision: speak to your vet. Find foods that fit your dog.
What the label tells us
- The label lists 13 ingredients.
- Uses generic terms (Turkey): the specific animal source is not stated.
- Lists no artificial colours or preservatives.
- Prints quantities for 8 ingredients.
Why is this treat not scored?
Our 1 to 100 rating applies to complete diets, so treats and complementary foods are presented as what the label tells us rather than a number that would invite comparison with complete meals.
What should I look for on a treat label?
A short ingredient list, named animal sources instead of generic terms, and no artificial colours or preservatives. Printed quantities are a good transparency signal, though few treat labels provide them.
These points are derived from the published ingredient list, not a rating.
Nutrition and feedingProtein 15% · Fat 15%
Typical analysis (as fed)
| Nutrient | As fed |
|---|---|
| Protein | 15% |
| Fat | 15% |
| Fibre | 2% |
| Ash | 4.50% |
| Moisture | 20% |
Additives & feeding info
Feeding and storage
Storage
Store in a cool, dry place and reseal the pack tightly after opening.
No additives recorded yet.
Ingredients (13)18% of the recipe is estimated
Estimated composition
- meat 50.0%
- carb 35.7%
- additive 5.9%
- other 4.5%
- veg 2.0%
- oil 1.5%
- supplement 0.4%
| # | As declared | Matched | Label reading | Declared % | Est. % |
|---|---|---|---|---|---|
| 1 | Turkey 50% | Turkey | meat · medium | 50 | 50.0 |
| 2 | Dried Sweet Potatoes 16% | Sweet Potatoes | carb · good | 16 | 16.0 |
| 3 | Glycerin | Glycerine | other · medium | - | 4.5 |
| 4 | Dried Potato 12% | Potatoes | carb · medium | 12 | 12.0 |
| 5 | Potato Starch | Potato starch | carb · poor | - | 4.1 |
| 6 | Coconut Oil 1.5% | Coconut Oil | oil · medium | 1.5 | 1.5 |
| 7 | Apple Juice Concentrate 1% | Apples | veg · good | 1 | 1.0 |
| 8 | Peppermint 1% | Peppermint | veg · good | 1 | 1.0 |
| 9 | Pea Protein | Pea protein | carb · medium | - | 3.6 |
| 10 | Dry Vinegar | Vinegar | additive · poor | - | 3.2 |
| 11 | FOS (0.2%) | Fructo-oligosaccharides | supplement · good | 0.2 | 0.2 |
| 12 | MOS (0.2%) | Mannanoligosaccharides | supplement · good | 0.2 | 0.2 |
| 13 | Sodium Chloride | Salt | additive · poor | - | 2.7 |
- 1. Turkey 50%50% declared50.0% estimated
- 2. Dried Sweet Potatoes 16%16% declared16.0% estimated
- 3. Glycerin4.5% estimated
- 4. Dried Potato 12%12% declared12.0% estimated
- 5. Potato Starch4.1% estimated
- 6. Coconut Oil 1.5%1.5% declared1.5% estimated
- 7. Apple Juice Concentrate 1%1% declared1.0% estimated
- 8. Peppermint 1%1% declared1.0% estimated
- 9. Pea Protein3.6% estimated
- 10. Dry Vinegar3.2% estimated
- 11. FOS (0.2%)0.2% declared0.2% estimated
- 12. MOS (0.2%)0.2% declared0.2% estimated
- 13. Sodium Chloride2.7% estimated
Trust and sourceNo recalls recorded in our database · checked 2026-08-22
Brand and contact: Pets Love Fresh
- Website
- https://petslovefresh.com/
- [email protected]
- Phone
- 01245 791 988
- Contact page
- petslovefresh.com
Trust and provenance
- Recall history
- No recalls recorded in our database
- Label data last checked
- 2026-08-22
- Product page
- petslovefresh.com
Recall history is presentation-only and never affects the score. Dates are when we recorded the data, not when the manufacturer last changed the recipe.
Spotted a mistake in this listing? Report it here and we'll take a look.
Score details and methodologyCalculations, history and evidence
Recipe: how the 1-100 score is calculated
Scored with model v3 on 2026-10-25. Each component is the feature value for this product multiplied by the model's published coefficient.
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.08 |
| Meat share of dry matter | 26.4% | 0.096 | +2.53 |
| Carb share of dry matter | 55.4% | -0.115 | -6.37 |
| Oil share of dry matter | 2.8% | -0.092 | -0.26 |
| Additive share of dry matter | 10.0% | 0.163 | +1.62 |
| Supplement share of dry matter | 0.7% | -0.012 | -0.01 |
| Other share of dry matter | 4.3% | -0.375 | -1.60 |
| Recipe graded poor | 10.0% | -0.065 | -0.65 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 4.1% | 0.060 | +0.24 |
| Undeclared quantities | 18.1% | -0.106 | -1.91 |
| Additive penalty | -7.11 | 0.222 | -1.58 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
Show all 40 components
| Component | Input | Coefficient | Contribution |
|---|---|---|---|
| Base score | - | 30.909 | +30.91 |
| Average ingredient quality | 0.6 | 9.191 | +5.08 |
| Meat share of dry matter | 26.4% | 0.096 | +2.53 |
| Carb share of dry matter | 55.4% | -0.115 | -6.37 |
| Oil share of dry matter | 2.8% | -0.092 | -0.26 |
| Vegetable share of dry matter | 0.6% | -0.005 | -0.00 |
| Additive share of dry matter | 10.0% | 0.163 | +1.62 |
| Supplement share of dry matter | 0.7% | -0.012 | -0.01 |
| Other share of dry matter | 4.3% | -0.375 | -1.60 |
| Unrecognised share of dry matter | 0.0% | -0.027 | +0.00 |
| Recipe graded poor | 10.0% | -0.065 | -0.65 |
| Poor-quality meat in recipe | 0.0% | -0.179 | +0.00 |
| Number of poor ingredients | 3 | -0.876 | -2.63 |
| Largest single poor ingredient | 4.1% | 0.060 | +0.24 |
| Undeclared quantities | 18.1% | -0.106 | -1.91 |
| Prints ingredient percentages | no | 0.000 | +0.00 |
| Complete diet | no | 2.294 | +0.00 |
| Frozen or chilled fresh | no | 0.000 | +0.00 |
| High meat (30%+ of dry matter) | no | 0.707 | +0.00 |
| Low meat (under 10% of dry matter) | no | -3.158 | +0.00 |
| High carb and low meat | no | -1.180 | +0.00 |
| Meat share × printed percentages | 0.0 | 0.000 | +0.00 |
| Meat share × fresh | 0.0 | 0.000 | +0.00 |
| Fresh × high meat | 0.0 | 11.084 | +0.00 |
| Additive penalty | -7.11 | 0.222 | -1.58 |
| Processing multiplier | 1.08 | 33.786 | +36.49 |
| Processing: Raw | no | -0.054 | +0.00 |
| Processing: Fresh Chilled | no | -2.354 | +0.00 |
| Processing: Fresh Frozen | no | -2.354 | +0.00 |
| Processing: Fresh Refrigerated | no | 0.000 | +0.00 |
| Processing: Fresh Shelf | no | -0.672 | +0.00 |
| Processing: Dry Freeze Dried | no | 6.629 | +0.00 |
| Processing: Dry Air Dried | yes | 6.331 | +6.33 |
| Processing: Dry Cold Pressed | no | -6.713 | +0.00 |
| Processing: Dry Baked | no | -6.713 | +0.00 |
| Processing: Dry Extruded | no | -6.713 | +0.00 |
| Processing: Dry Semi Moist | no | -6.174 | +0.00 |
| Processing: Dry Muesli | no | -10.146 | +0.00 |
| Processing: Wet Pate | no | -0.672 | +0.00 |
| Processing: Wet Chunks | no | -0.672 | +0.00 |
- Processing-type offset
- +0.28
- Subtotal
- 68.5
- Final score
- 68/100
Contributions are rounded to two decimals, so they may not sum exactly to the subtotal. The full coefficient table is published on the methodology page.
This is not a complete diet, so the 1-100 rating does not apply to it. Read the recipe breakdown above as ingredient-quality context only.
Score history across model versions
The score shown above is always computed with the latest published model. Earlier scores are kept for the record and are never edited or deleted; a scoring change ships as a new model version with a public write-up on the methodology page.
Nutritional: declared analysis vs reference ranges
Not applicable to complementary food. FEDIAF reference ranges apply to complete diets.
Transparency: what the label discloses
How much the manufacturer discloses, measured against the FEDIAF Code of Good Labelling Practice and Regulation 767/2009. Mandatory items dominate the weighting.
| Item | Points |
|---|---|
| Ingredient list on the label (mandatory) | 10/10 |
| Printed percentages on the label (81.9% of the recipe mass) (voluntary) | 16.4/20 |
| Analytical constituents declared (mandatory) | 15/15 |
| Additives declared (mandatory) - not on file | 0/10 |
| Energy value declared (voluntary) - not on file | 0/5 |
| Complete/complementary designation (mandatory) | 5/5 |
| Feeding guidance given (mandatory) - not on file | 0/10 |
| Manufacturer identity and address (mandatory) | 5/10 |
| Country of manufacture stated (voluntary) | 10/10 |
| Batch and date labelling (mandatory) - not on file | 0/5 |
Capped at 60: mandatory items missing (Additives declared, Feeding guidance given, Batch and date labelling).
Safety: recall history
Recall and safety-notice history, time-decayed. This dimension is shown alongside the score and never feeds the headline number.
No recalls recorded in our database.
See all current recalls we track.
Evidence: what the brand claims, and what supports it
The claims made on the pack and product page, checked against the declared label. We record claims as stated; "consistent" means our stored label data supports the claim, "contradicted" means it conflicts with it. Functional claims are recorded but never scored.
100/100 · moderate — 1 checkable claim: 1 consistent, 0 contradicted.
Consistent with the label
- "Grain free" — supported by the declared grain-free data.
33 further claims on file that we cannot check against the label.
Moderate: every checkable claim is consistent with the declared label.
| Claim | Type | Check | Substantiation |
|---|---|---|---|
| support your dog’s health and happiness (on page) | Functional | not checkable | Manufacturer assertion |
| especially dogs with sensitive stomachs (on page) | Functional | not checkable | Manufacturer assertion |
| Dried Potato 12% (on page) | Content | not checkable | Manufacturer assertion |
| Peppermint 1% (on page) | Content | not checkable | Manufacturer assertion |
| Coconut Oil 1.5% (on page) | Content | not checkable | Manufacturer assertion |
| Apple Juice Concentrate 1% (on page) | Content | not checkable | Manufacturer assertion |
| Dried Sweet Potatoes 16% (on page) | Content | not checkable | Manufacturer assertion |
| Made with high-quality turkey, sweet potato and peppermint (on page) | Content | not checkable | Manufacturer assertion |
| FOS (fructo-oligosaccharides 0.2%) (on page) | Content | not checkable | Manufacturer assertion |
| MOS (mannan oligosaccharides 0.2%) (on page) | Content | not checkable | Manufacturer assertion |
| Turkey 50% (on page) | Content | not checkable | Manufacturer assertion |
| Turkey supports calm behaviour, strong bones and healthy metabolism (on page) | Functional | not checkable | Manufacturer assertion |
| A gentle protein choice for sensitive dogs (on page) | Functional | not checkable | Manufacturer assertion |
| A slow-release carbohydrate that provides sustained energy without spiking blood sugar (on page) | Functional | not checkable | Manufacturer assertion |
| Rich in beta-carotene, fibre and vitamins A and C to support digestion and immune health (on page) | Functional | not checkable | Manufacturer assertion |
| Apple supports digestive health and provides a gentle sweetness dogs love (on page) | Functional | not checkable | Manufacturer assertion |
| Peas support digestive regularity and provide slow-release energy (on page) | Functional | not checkable | Manufacturer assertion |
| Contains medium-chain triglycerides (MCTs) that support brain function, skin health and coat condition (on page) | Functional | not checkable | Manufacturer assertion |
| Coconut oil has natural antibacterial and anti-inflammatory properties (on page) | Functional | not checkable | Manufacturer assertion |
| Peppermint a soothing herb that supports healthy digestion and helps ease bloating and gas (on page) | Functional | not checkable | Manufacturer assertion |
| Peppermint has natural antibacterial properties and freshens breath (on page) | Functional | not checkable | Manufacturer assertion |
| Superfood (on page) | Functional | not checkable | Manufacturer assertion |
| Slowly air-dried Preserves taste and nutrition (on page) | Functional | not checkable | Manufacturer assertion |
| Our gentle air-drying process naturally preserves the nutrients and flavours of each ingredient without the need for high heat processing (on page) | Functional | not checkable | Manufacturer assertion |
| This healthy drying method locks in essential amino acids, vitamins and natural goodness (on page) | Functional | not checkable | Manufacturer assertion |
| High meat (on page) | High/low level | not checkable | Manufacturer assertion |
| Pantry friendly No high heat processing (on page) | Free-from | not checkable | Manufacturer assertion |
| Grain free (on page) | Free-from | consistent | Manufacturer assertion |
| Single-protein, human-grade ingredients with no additives or preservatives (on page) | Free-from | not checkable | Manufacturer assertion |
| A lean, easily digestible protein rich in tryptophan, selenium and phosphorus (on page) | Nutrient | not checkable | Manufacturer assertion |
| A natural source of fibre, vitamins A and C, and polyphenol antioxidants (on page) | Nutrient | not checkable | Manufacturer assertion |
| Prebiotics (on page) | Content | not checkable | Manufacturer assertion |
| No fillers, preservatives or high-heat processing (on page) | Free-from | not checkable | Manufacturer assertion |
| A plant-based source of protein, fibre and essential vitamins including K, B1 and folate (on page) | Nutrient | not checkable | Manufacturer assertion |
The full scoring method is published. See the methodology for exactly how the headline score and each dimension are calculated.
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